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The Mobile Landscape,
Mobile Literacy, and
Libraries 2014
Online Northwest Lightning Talk
February 7, 2014
Laura Zeigen, User Experience Librarian, OHSU
Robin Ashford, Ref & E-Learning Librarian, GFU
Some rights reserved by marcbi91
A few stats on why
mobile matters

by sea turtle on flickr
Pew Internet Report, June 2013
56% of All American Adults Are
Now Smartphone Owners

60%
40%
20%

Percentage of U.S.
Adults Who Own
Smartphones

0%
35% 2011

46% 2012

56% 2013

http://pewinternet.org/Reports/2013/Cell-Internet.aspx
Multi-Platform Consumption Is
Today’s New Reality
More than 1 in 3 minutes online (37 percent)
is now spent beyond the PC
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus

http://www.w3c.fr/wp-content/uploads/2013/06/devices_lyza.jpg
Educause ECAR 2013 Study - Undergraduates
- Majority own 3 or more Internet capable
devices - Ownership of smartphones (76%) &
tablets (31%) jumped the most in 2012-2013

http://www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013
Survey Results
OR, WA, ID
Libraries

http://www.flickr.com/photos/nostri-imago/2994298612/sizes/o/
More academic libraries from Oregon
and more public libraries from
Washington were represented in 2014
Mobile Presence
Academic – 53%
currently have and
30% plan to soon
Public - 63%
currently have and
11% plan to soon
http://www.flickr.com/photos/ifmuth/5832957183/sizes/l/
More types of info offered via mobile

http://s3.freefoto.com/images/1043/31/1043_31_10_web.jpg
More change
Slight increase or about the same

http://www.flickr.com/photos/caribb/4310691752/sizes/l/
What does it mean

http://farm3.staticflickr.com/2120/2144933705_1894d5d079_o.jpg
Changing Mobile Landscape
New and Soon

http://www.tuvie.com/limbo-flexible-smartphone-concept-by-jeabyun-yeon//

OLED Wikipedia

http://goo.gl/Rx2DHS
Contact
Robin Ashford, MSLIS
Ref & E-Learning Librarian
George Fox University
rashford@georgefox.edu
https://twitter.com/rashford

Laura Zeigen, MA, MLIS, AHIP
User Experience Librarian
Oregon Health & Science University
zeigenl@ohsu.edu

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The Mobile Landscape, Mobile Literacy, and Libraries 2014

  • 1. The Mobile Landscape, Mobile Literacy, and Libraries 2014 Online Northwest Lightning Talk February 7, 2014 Laura Zeigen, User Experience Librarian, OHSU Robin Ashford, Ref & E-Learning Librarian, GFU Some rights reserved by marcbi91
  • 2. A few stats on why mobile matters by sea turtle on flickr
  • 3. Pew Internet Report, June 2013 56% of All American Adults Are Now Smartphone Owners 60% 40% 20% Percentage of U.S. Adults Who Own Smartphones 0% 35% 2011 46% 2012 56% 2013 http://pewinternet.org/Reports/2013/Cell-Internet.aspx
  • 4. Multi-Platform Consumption Is Today’s New Reality More than 1 in 3 minutes online (37 percent) is now spent beyond the PC http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus http://www.w3c.fr/wp-content/uploads/2013/06/devices_lyza.jpg
  • 5. Educause ECAR 2013 Study - Undergraduates - Majority own 3 or more Internet capable devices - Ownership of smartphones (76%) & tablets (31%) jumped the most in 2012-2013 http://www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013
  • 6. Survey Results OR, WA, ID Libraries http://www.flickr.com/photos/nostri-imago/2994298612/sizes/o/
  • 7. More academic libraries from Oregon and more public libraries from Washington were represented in 2014
  • 8. Mobile Presence Academic – 53% currently have and 30% plan to soon Public - 63% currently have and 11% plan to soon http://www.flickr.com/photos/ifmuth/5832957183/sizes/l/
  • 9. More types of info offered via mobile http://s3.freefoto.com/images/1043/31/1043_31_10_web.jpg
  • 11. Slight increase or about the same http://www.flickr.com/photos/caribb/4310691752/sizes/l/
  • 12. What does it mean http://farm3.staticflickr.com/2120/2144933705_1894d5d079_o.jpg
  • 13. Changing Mobile Landscape New and Soon http://www.tuvie.com/limbo-flexible-smartphone-concept-by-jeabyun-yeon// OLED Wikipedia http://goo.gl/Rx2DHS
  • 14. Contact Robin Ashford, MSLIS Ref & E-Learning Librarian George Fox University rashford@georgefox.edu https://twitter.com/rashford Laura Zeigen, MA, MLIS, AHIP User Experience Librarian Oregon Health & Science University zeigenl@ohsu.edu