MobiWeb Presentation

1. Business Partner Presentation MobiWeb®July, 2010

2. AgendaMobiWeb®General Company Overview

3. Market Opportunity

4. The Problem we Solve

5. Offerings Available

6. Benefit of Offerings

7. Competitive Differentiation

8. The Results of what we do

9. Company Overhead & Costs

10. Revenue Expectations

11. Requirements from LavidgeThe MobiWeb® Team & Advisory Board Picture not availableMark HarshbargerChief Financial OfficerTom PeifferChief Technology OfficerSandy KosloffFounder, CEONancy ParisVP, Strategic AlliancesDale JensenFormer General PartnerPhoenix Suns & Arizona DiamondbacksJim MyersFounded Tech Company & mergedw/Bell South for $750MLattieCoorRetired Pres. ASU

12. Who is MobiWeb®?MobiWeb®A Mobile Marketing Company…that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.

13. What We DoCreate Interactive Mobile Directories…together with…Custom ‘Made for Mobile’ Interactive Websites that help businesses… a) Get found faster and connect to audiences quickerb) Engage users with an easy to read, easy to navigate platformc) Create revenue via mobile advertising & mobile commerced) Create a positive brand experience on the mobile internetwww.mobiweb.mobi

14. Who We Do It ForChallenged with…Getting found quickly from a web-enabled cell phone

15. Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.

16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign

17. Mobile site being noticed by right audience at right time

18. Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide

19. Long wait times to launch ‘short-term’ mobile ad/promotional campaigns

20. Mobile users unable to reach a representative easily

21. Mobile users unable to access surveys & provide feedback

22. Driving revenue with mobile commerce solutions

23. Accessing mobile marketing expertise that can design & execute a proven ‘user-friendly’ mobile experienceBusinessesIndividuals

24. Current Target MarketMobiWeb®Restaurant Chains

25. Entertainers - solo artist, actor/actress, bands, groups

26. Sport Celebrities

27. Personal Promotions

28. High-Profile Personalities

29. Solo Entrepreneurs

30. Charitable Organizations

31. Professional OrganizationsCompany ObjectivesLong Term – 3 yearShort Term -2010Raise $1.5M ($500K immediate) with private investorsDesign/build-out 2 mobile websites – mobiweb.mobi/mobidirectoryDevelop primary website (online solution)Marketing development & product launch (positioning/branding)Seek ‘partner’ for front-end/back-end delivery/ops ( based on delivery & ability)Resources for R&D/Competitive AnalysisImmediate expenses; development/delivery/legal/consultantsStructure equity program for business advisorsSeek additional capital ( $2-3M by 2012) with private investorsSell up to 49% to a strategic partner (hand-off to a major player)

32. The Market OpportunityMobiWeb®Mobile Web access will surpasstraditional PC access by… 2013Gartner Research 2010

33. What Google is Saying About the Mobile Web“…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCsGoogle CEO Eric SchmidtJanuary 22nd, 2010 "We think there is the potential to actually make this Mobile Web better than the PC Web.” Jonathan Rosenberg SVP, Google Product ManagementJanuary 22nd, 2010.

34. Mobile Matures as a Marketing Medium

35. MobiWeb®The RealityWith110 Billion websites worldwide…less than 1% can be easily read and navigated on a cell phone screen Quantcast 2010

36. MobiWeb®Impact on End-Users2 out of 3 encounter problems accessing the mobile web

37. 75% cite low load times

38. 51% complain site content is incorrectly sized for the device screen

39. 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PCSurvey by Telecom 2009

40. What’s the Problem?Mobile phones can’t handle all data from standard websites Accessing too much contentcauses mobile network congestion.

41. Data-intensive websites take a long time to downloadMobiWeb®What’s the Problem?Creates poor experiences and…negative associations with brands.

42. MobiWeb®The Problem We SolveMobile Website ‘Engagement’ Failure

43. The SolutionA ‘Made for Mobile’ Marketing Packagethat engages your audience with the ability to… Read

44. Access

45. Navigate

46. Find Relevant Information onLarger Screen Web-Enabled Phones

47. The Mobile Marketing PackageMobiWeb® To Attract, Engage, & RetainMobiDirectory®To Get FoundPositive ExperienceWith Company Brand Competitive Advantage

48. MobiDirectory®To Get Found Finds only‘user friendly’ mobile websites

49. Easy connect from MobiWeb® toMobiWeb®

50. MobiDirectory®To Get Foundwww.MobiDirectory.netTo Search: Click on ‘Search’

51. Scroll down alpha order or search by categoryClick eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)

52. 4 ‘Get Found’ Mobile Marketing Options Basic ListingSandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobiwww.mobiweb.mobi/blog602.820.1300Option 1‘Personal’ Mobile Website Option 2 Option 3Semi-Custom ‘Business’ Mobile Website Option 4Custom ‘Business’ Mobile Website

53. Option 1: Basic MobiDirectory® ListingGo to MobiDirectory.netSign-up from cell phoneSign-up by CellYou’re listedSandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobi 602.820.1300Users click for Quick Connect

54. Option 2: Personal MobiWeb® Personal Four Tabs/Pages Up to 250 words per tab

55. Add a Blog tab ( no additional charge)Add a Customer Survey Tab( extra charge)

56. Option 3: Semi-Custom MobiWeb® BusinessThree Tabs/Pages Unlimited words per tab

57. Add a Blog tab ( no additional charge)Add a Customer Survey Tab( extra charge)

58. Option 4: Custom MobiWeb® BusinessMultiple Tabs/Pages

59. Add Custom Features & Multiple PagesMobiWeb®Main PageSecond PageThird Page & More…Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)

60. Site Owner Features: ‘Custom’MobiWeb®Competitive DifferentiatorClick Here for Drop Down Menu to access: Stored Security Info

61. Site Analytics

62. Address Book

63. Voice ReaderAll Site Owners Have a ‘Share’ TabMobiWeb®Share yourMobiWeb®with…Business contacts

64. Colleagues

65. Friends

66. Family

67. Social Networks Monetizing Through SponsorshipsPremium charge for top rotating ad placementOPTION:Brand visibility differentiator as specified inpatents-pendingYour rotating brand on allMobiWeb’sRotating ads placed at bottom

68. Anyone who signs up for a MobiWeb®Siteautomaticallyreceives a ‘Basic MobiDirectory® Listing’Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobi602.820.1300MobiWeb®The MobiWeb®iconwill appear under listing for a ‘quick connect’ to your MobiWeb® site

69. Mobile Marketing ‘Package’ PricingBusinessSemi-CustomBusinessCustomBasic ListingPersonalAmerican Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000Fax: (202) 303 5431www.redcross.orgsupport@redcross.org $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr$995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes per yr$399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites

70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or networkMobile Marketing DefinitionMobile Marketing AssociationNov. 2009

71. MobiWeb® Marketing BenefitsMobiWeb® Social Networking

72. Mobile Advertising

73. Mobile Commerce

74. Customer Surveys

75. Ad Specials

76. MobiDirectory® SEOAttractMobiDirectory®MobiWeb®Get Found FasterMaximizeSearch Engine Optimization

77. AttractMobiWeb®Use…With Current Web Domain & Attach to Existing WebsiteORAs a Solo Mini-WebsiteMobiWeb.mobi/quiznoswww.quiznos.com

78. AttractWith ‘Special Offers’ tailored to user’s current location, Connect your audience with real-time info, anyplace, anytime

79. See higher click-through rates & engagementEngageCoupons, Specials PromotionsMobiWeb® Site

80. EngageUse for Quick, Short-Term CampaignsUp to 2 weeks turnaround (depending on requirements)

81. EngageUse with Traditional Ad Campaigns TelevisionTradeshows/EventsRadio Visit mobiweb/cesVisitmobiweb/oprahVisit mobiweb/quiznosPrintBillboardsInternet bannersMobiWeb®Visit mobiweb/quiznosVisitmobiweb/subwayVisitmobiweb/coleman

82. EngageMobile Commerce Solutions conduct a credit card transaction… with a secure single-click Increase Conversion Rates & Revenue

83. EngageAttach your MobiDirectory®orMobiWeb®link to…

84. EngageInsert a MobiDirectory®‘widget’ on your primary site…View our profile in MobiDirectory®Users click widget to reach… your MobiDirectory®Listing

85. EngageAdd Your Blog to MobiWeb®…

86. RetainGather Important Customer FeedbackCompetitive Differentiator

87. Competitive Differentiation

88. MobiWeb®The MobiWeb® Advantage10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007)First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phonesPartnership with major Marketing Communication firm(s)that allows mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutionsOffers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-servicesolution)Ability to Monetize thru sponsorships (banner space for companies to advertise)

89. ComparisonThis ‘mobile’ website lists other mobile websites. Hard to navigate and read from an iPhone

90. ComparisonClick here and you get thisWe clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the ‘best’ mobile websites in their category. Hard to navigate from Home Page to this page

91. ComparisonThis ‘mobile’ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone

92. MobiWeb® Screens & Lists only discretionaryuser-friendly mobile sitesCompetitive Differentiator

93. MobiWeb’s Major Business Competitor

94. Unity Mobile

95. Unity Mobile’s messaging never addresses the Problem that needs to be solved…Mobile Website ‘Engagement’ Failure

96. Compare … Same Small Screen, Different ExperienceTypical ‘primary’ website viewed on MobileMobiWeb®SiteHard to ConnectEasyfor users to: Get connected

97. Read larger print

98. Navigate information

99. Access coupons, specials

100. Make a purchase

101. Find a location

102. Make a reservation

103. Rate a product or serviceHard to Read Small PrintDifficult to Navigate

104. Compare with other ‘Made for Mobile’ Websites… Easy to Use…Easy to Read interface & navigationConsistency from site to siteCompetitive Differentiator

105. MobiWeb®MobiWeb®is NOT an App

106. MobiWeb®MobiWeb® is a Mini-WebsiteServer - Based Anyone, can Access Anywhere, Anytime

107. App Usage Soaring in 2010 Because Businesses want More ‘Standardization’MobiWeb® will soar because it automatically interfaces with most web-enabled cell phones

108. With a MobiWeb®, you can easily move from …MobiWeb® site to MobiWeb®site

109. In an app environment, users can’t move consistently from App to App and…Competitive Differentiator Are Hesitant to exit and move from App to Website

110. Challenge with Apps vs Mobile Web BrowserAppsMobiWeb®Less expensive; easier to support and maintainServer-based platform – anyone can access anywhere, anytime; more powerful No downloads or installation required for usersCan use with PC’s and most web-enabled cell phonesQuick turnaround with no ‘proprietary’ development and additional testing time required. Costly to create a single appLimited to particular cell phone users, distribution & market sizeRequires downloading and installation for users; robs space; needs constant updating and data copyingOnly runs on specific cell phone devicesTime intensive to adapt for each smartphone( 5 apps/ 5 phones)

111. Developers are Defecting from Apps…And Moving to Mobile Web Dissatisfied with waiting three weeks (or longer) to have apps and updates available

112. An app can be jarring to take users out to a web browser

113. Easier to build and debug. An app requires specialized coding to make native app work properlyZD Net, Dec. 2009

114. Case Study: Mobile Site Results vs. Apps CHALLENGE:Determine what type of Mobile Ad formats are most effective (January 2010)ACTION: Ran a test campaign with WhitePages.com

115. Identical ads were placed on WhitePages.com mobile website and its mobile appRESULT: Web banners had a 135% higher CTR than ads on app

116. Mobile site sold 80% more airline tickets than appUsers were very reluctant to leave app environment by clicking ad Mobile Web ad formats appear to be more effective than App ad formats

117. App Reach is LimitedMost can’t reach PC’s and are… Competitive DifferentiatorRestricted to specific manufacturers

118. Where’s the Focus in Mobile Marketing?January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company… 52 % marketerswould focus on Mobile Web site 40 % marketerswould focus on mobile appDevelopment (because ads/promotions are short-term for most campaigns)development

119. AnalyticsFrom Future Marketing Communications/Development Partner

120. MobiWeb ResultsLong-Term ResultsShort-Term ResultsCosts up to 50% less than traditional promotional campaignEasier to support & maintain than an appUse with PC’s and most web-enabled cell phonesDrives revenue through mobile commerce Faster mobile internet engagementHigher user satisfaction & brand experienceLess expensiveto create than appReaches critical mass faster with server-based platformReaches anyone, anywhere, anytime (not limited to cell phone type)No downloads or installation required for users. Quick turn-around time for short-term promotional campaigns Increased Traffic & Revenue

121. 2010 Overhead Costs R&D

122. Advertising

123. PR

124. Trade Shows

125. Marketing

126. Salaries

127. Fees (legal & consulting)

128. Admin

129. Travel & Expenses

130. Office Equipment

131. Phone

132. Benefits

133. Professional Memberships

134. Misc. Requirement from Investors $1.5M

135. Revenue ExpectationsWhere We Want To Be2011 Where We Are NowHow We Make Money25 MobiDirectory Listings

136. No Revenue

137. Patents-Pending

138. Personal site & $99 yearly

139. Semi-custom site @399 yearly

140. Custom site @ $995 per tab = $5,000 per site

141. Premium Rotating Ads/Banners

142. Licensing fees once patent approved

143. 500 Personal @$99 = $49,500 5,000 Semi-custom Business @ $399 = $1,995M 100 Custom Business @$5,000 = $500K $2,500,000 Revenue

144. Requirements from LavidgeMobiWeb® Marketing Development Tweak Tagline

145. Identify buyer personas

146. Competitive Positioning

147. Corporate Identity

148. Messaging

149. Branding

150. Marketing Collateral

151. Marketing Campaigns

152. Trade Shows/Events (if applicable)

153. Copy/Content writing( share with Nancy)

154. TestimonialsRequirements from LavidgeInteractive Website Development – 3 sitesMobiWeb® Mobile Site MobiDirectory® Mobile SiteMobiWeb® Primary Site “Point and Click” technology as opposed to “drag and drop”

155. Dedicated Network Operations Center for Network and Systems Monitoring,

156. Proactive Hacker Security Measures

157. Loading Storage Solutions

158. Technology Implementation and Management

159. Paid Search Marketing

160. Web Analytics

161. Lead Generation, PCI/CISP Compliancy

162. Lead Nurturing

163. Customer Relationship Management

164. Conversion rate optimization link building

165. Front & back- end development of existing code(s)

166. Design

167. Copy/Content writing ( share with Nancy)

168. Drag & drop ordering processes

169. Develop Mobile search directory

170. Rotating ad

171. Videos

172. SEO & SEM Services

173. Social Media

174. Blog Posts

175. Call-to-Action/Landing pages

176. Email Marketing

177. Auto response-emailsThe Clock is TickingThoughts on where we go from HERE?

MobiWeb Presentation

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