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WHY MODELING MATTERS ?

BRINGING VALUE TO THE
ENTERPRISE.

RUAIRI PRENDIVILLE
SENIOR CONSULTANT , SYBASE (UK)

JUNE I4TH, 2012, ISTANBUL
BUSINESS DRIVERS EFFECTING IT
        Metadata Management Business Value


       • Business Agility and IT Alignment
              – Impact Analysis reduces time, cost and risk
              – Change Management eases implementation
       • Regulatory Compliance
              – MiFD, SOX, Basel II demand consistent
                standards
              – Traceability reports provide insurance
                   Ensure all holes are found/covered
                   Reduces impact of an audit

       • Foundation for SOA
              – Depends on consistent integration
              – Repository of Assets aligned to Process


2 – Company Confidential – June 18, 2012
60% OF PROJECTS LEAD TO FAILURE OR PARTIAL SUCCESS.
  THE CHALLENGE IS IN ALIGNING BUSINESS & IT

                                    End-User
                             Business Analysts                   BUSINESS-CENTRIC


                                   IT
                               Management
                                                               COORDINATES ROLES &
                                  Enterprise
                                  Architects                  DISCIPLINES TO MAXIMIZE
                                                                  BUSINESS VALUE,
                                                              TIMELINESS AND AGILITY
                Data Analysts
               Data Designers                  Application
                        DBAs                    Designers
                                               Application   APPLICATION/CODE-CENTRIC
                                               Developers



3 – Company Confidential – June 18, 2012
Communication between people
                                                              Business
                                                             Processes



                                           Information
                                            concepts                             Application




                                                              Business
                                                               Users


                                                  Data
                                                Transform                   Protocols




                                                            Physical Data




4 – Company Confidential – June 18, 2012
WHAT IS “ENTERPRISE…”?




                                               Organization


                                           +
                        Business
5 – Company Confidential – June 18, 2012
Organization
                           WOULD YOU BUILD A HOUSE WITHOUT A BLUEPRINT?




The Architect validates the                          The Contractors will take this
concept with the client. From                           blueprint and optimize
                                                         it based on technical
these drawings, a technical
                                                     considerations – linked to the
diagram will be derived.
                                                          Architectural View.

6 – Company Confidential – June 18, 2012
ARCHITECTURE IS…

      • Methodologies & Frameworks
      • Metadata Management
      • Governance & Standards
      • Services & Resources
      • IT Planning, Project and
        Portfolio Management
      • Modeling
      • etc…




          Effective tooling makes Architecture Actionable!
7 – Company Confidential – June 18, 2012
POWERDESIGNER                                                                  WSBPEL 2.0
VALUE PROPOSITION                                                              BPMN, ebXML

                                                                    Business
                                                                         Business
                                                                    Process
                                                                        Processes
                                                                     Model

                                      Conceptual                                                                    C# VB.NET
                                                                                               Object
                                            Data
                                           Information                                                            Java J2EE
                                                                                             Oriented
                                           Model                                                    Application PowerBuilder
                                            concepts
                      REPOSITOR


                                                                                              Model
                                                                                               (UML)
                                                                  Requirements
                          Y




                                                                        Business
                                                                     Model
                                               Data                       Users

                                            Movements
                                                                                         XML
                                              Model
                                                 Data
                                                                                         Model
             Replication                        Transform                                        Protocols    DTD
             Federation,
              ETL, EII                                              Physical
                                                                                                             Schema
                                                                     Data
                                                                     Model
                                                                      Physical Data
                                                                                    ODBC or Native
                                                            DDL                        Drivers


8 – Company Confidential – June 18, 2012
METADATA IS KEY
       Metadata Management Business Value


       • Business Agility and IT Alignment
              – Impact Analysis reduces time, cost and risk
              – Change Management eases implementation
       • Regulatory Compliance
              – MiFD, SOX, Basel II demand consistent
                standards
              – Traceability reports provide insurance
                   Ensure all holes are found/covered
                   Reduces impact of an audit

       • Foundation for SOA
              – Depends on consistent integration
              – Repository of Assets aligned to Process


9 – Company Confidential – June 18, 2012
GOALS OF METADATA MANAGEMENT


         • Impact Analysis
            – Report On Dependencies And Downstream Dependencies
            – Spans Multiple Modeling Paradigms
         • Requirements Management
            – Ensure Business Goals, Rules, Requirements are met
            – Link change to Business with aligned IT elements
         • Reporting
            – Sharing information with those that take action
         • Customizing
            – Ensure Metadata is 100% aligned with corporate goals

10 – Company Confidential – June 18, 2012
MODEL DRIVEN METADATA MANAGEMENT



         • Models the “face” of metadata
            – Easy creation, visualization and maintenance
            – User interface – used for communication to all audiences
            – Graphical tools assist in define and describe
         • Repository the “warehouse” of metadata
            – Repository tools extend the model
            – Analytics of Metadata
            – Reuse of Metadata
            – Control and evaluation of Metadata


11 – Company Confidential – June 18, 2012
Metadata Repository Architecture




12 – Company Confidential – June 18, 2012
GAIN USE OF METADATA


         Impact Analysis
           – Report On Dependencies And Downstream Dependencies
           – Spans Multiple Models/Sets of Metadata (Cross-Functional
             Impact vs. Localized View)
         Requirements Management
           – Spans Multiple Models/Sets of Metadata (Cross-Functional
             Requirements Management vs. Localized View)
         Enforce Standards and Practices
           – Guaranteed Results from Standards and Practices Definitions
         Enhanced Metadata Definitions
           – Total Define & Describe Experience – Tailored to Your
             Practices
14 – Company Confidential – June 18, 2012
POWERDESIGNER IS LEADING…

  • #1 Data Modeling/Enterprise Information Architecture Tool
     – Based on Gartner information since 2004
  • Consistent Double digit market leadership
     – Based on Gartner DataQuest since 2006
  • First & Only tool endorsed for leadership in Enterprise Architecture
     – “For the first time, we are seeing a vendor willing to step up to the plate and
        take Enterprise Architecture into the Business Design domain as it was
        originally intended to be, far beyond Information Systems and Technology.” -
        John A. Zachman, CEO, Zachman International, Inc.
  • Only modeling tool provided certification that
    applies towards the CDMP Certification




15 – Company Confidential – June 18, 2012
POWERDESIGNER DA MARKET PRESENCE
       PowerDesigner is #1 in its Market


       • Gartner MQ Leader
       • Gartner DataQuest Top Share (35%)
       • Open & Heterogeneous
          – Supports 60+ RDBMS
          – Supports Java, .NET, PB
       • Innovative
          – New releases every 9-18 months
          – Major New Features
          – Regular code refreshes (EBFs)
       • Installations Range from Workgroup
         (3-5 users) to Enterprise (1000+)
       • Continuous growth and new customer
         acquisitions annually



16 – Company Confidential – June 18, 2012
POWERDESIGNER’S ARCHITECTURE




17 – Company Confidential – June 18, 2012
THE VALUE OF POWERDESIGNER
    Capture, Manage & Communicate
         The Impact of Change in
      dynamic & complex enterprises
                    -
   Integrated, Aligned & Agile Tooling
               Focused on
    Modeling & Metadata Management

                             #1 in Enterprise Information Architecture
                                                  –
                                 Leader in Enterprise Architecture


18 – Company Confidential – June 18, 2012

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Why modeling matters ?

  • 1. WHY MODELING MATTERS ? BRINGING VALUE TO THE ENTERPRISE. RUAIRI PRENDIVILLE SENIOR CONSULTANT , SYBASE (UK) JUNE I4TH, 2012, ISTANBUL
  • 2. BUSINESS DRIVERS EFFECTING IT Metadata Management Business Value • Business Agility and IT Alignment – Impact Analysis reduces time, cost and risk – Change Management eases implementation • Regulatory Compliance – MiFD, SOX, Basel II demand consistent standards – Traceability reports provide insurance  Ensure all holes are found/covered  Reduces impact of an audit • Foundation for SOA – Depends on consistent integration – Repository of Assets aligned to Process 2 – Company Confidential – June 18, 2012
  • 3. 60% OF PROJECTS LEAD TO FAILURE OR PARTIAL SUCCESS. THE CHALLENGE IS IN ALIGNING BUSINESS & IT End-User Business Analysts BUSINESS-CENTRIC IT Management COORDINATES ROLES & Enterprise Architects DISCIPLINES TO MAXIMIZE BUSINESS VALUE, TIMELINESS AND AGILITY Data Analysts Data Designers Application DBAs Designers Application APPLICATION/CODE-CENTRIC Developers 3 – Company Confidential – June 18, 2012
  • 4. Communication between people Business Processes Information concepts Application Business Users Data Transform Protocols Physical Data 4 – Company Confidential – June 18, 2012
  • 5. WHAT IS “ENTERPRISE…”? Organization + Business 5 – Company Confidential – June 18, 2012
  • 6. Organization WOULD YOU BUILD A HOUSE WITHOUT A BLUEPRINT? The Architect validates the The Contractors will take this concept with the client. From blueprint and optimize it based on technical these drawings, a technical considerations – linked to the diagram will be derived. Architectural View. 6 – Company Confidential – June 18, 2012
  • 7. ARCHITECTURE IS… • Methodologies & Frameworks • Metadata Management • Governance & Standards • Services & Resources • IT Planning, Project and Portfolio Management • Modeling • etc… Effective tooling makes Architecture Actionable! 7 – Company Confidential – June 18, 2012
  • 8. POWERDESIGNER WSBPEL 2.0 VALUE PROPOSITION BPMN, ebXML Business Business Process Processes Model Conceptual C# VB.NET Object Data Information Java J2EE Oriented Model Application PowerBuilder concepts REPOSITOR Model (UML) Requirements Y Business Model Data Users Movements XML Model Data Model Replication Transform Protocols DTD Federation, ETL, EII Physical Schema Data Model Physical Data ODBC or Native DDL Drivers 8 – Company Confidential – June 18, 2012
  • 9. METADATA IS KEY Metadata Management Business Value • Business Agility and IT Alignment – Impact Analysis reduces time, cost and risk – Change Management eases implementation • Regulatory Compliance – MiFD, SOX, Basel II demand consistent standards – Traceability reports provide insurance  Ensure all holes are found/covered  Reduces impact of an audit • Foundation for SOA – Depends on consistent integration – Repository of Assets aligned to Process 9 – Company Confidential – June 18, 2012
  • 10. GOALS OF METADATA MANAGEMENT • Impact Analysis – Report On Dependencies And Downstream Dependencies – Spans Multiple Modeling Paradigms • Requirements Management – Ensure Business Goals, Rules, Requirements are met – Link change to Business with aligned IT elements • Reporting – Sharing information with those that take action • Customizing – Ensure Metadata is 100% aligned with corporate goals 10 – Company Confidential – June 18, 2012
  • 11. MODEL DRIVEN METADATA MANAGEMENT • Models the “face” of metadata – Easy creation, visualization and maintenance – User interface – used for communication to all audiences – Graphical tools assist in define and describe • Repository the “warehouse” of metadata – Repository tools extend the model – Analytics of Metadata – Reuse of Metadata – Control and evaluation of Metadata 11 – Company Confidential – June 18, 2012
  • 12. Metadata Repository Architecture 12 – Company Confidential – June 18, 2012
  • 13. GAIN USE OF METADATA Impact Analysis – Report On Dependencies And Downstream Dependencies – Spans Multiple Models/Sets of Metadata (Cross-Functional Impact vs. Localized View) Requirements Management – Spans Multiple Models/Sets of Metadata (Cross-Functional Requirements Management vs. Localized View) Enforce Standards and Practices – Guaranteed Results from Standards and Practices Definitions Enhanced Metadata Definitions – Total Define & Describe Experience – Tailored to Your Practices 14 – Company Confidential – June 18, 2012
  • 14. POWERDESIGNER IS LEADING… • #1 Data Modeling/Enterprise Information Architecture Tool – Based on Gartner information since 2004 • Consistent Double digit market leadership – Based on Gartner DataQuest since 2006 • First & Only tool endorsed for leadership in Enterprise Architecture – “For the first time, we are seeing a vendor willing to step up to the plate and take Enterprise Architecture into the Business Design domain as it was originally intended to be, far beyond Information Systems and Technology.” - John A. Zachman, CEO, Zachman International, Inc. • Only modeling tool provided certification that applies towards the CDMP Certification 15 – Company Confidential – June 18, 2012
  • 15. POWERDESIGNER DA MARKET PRESENCE PowerDesigner is #1 in its Market • Gartner MQ Leader • Gartner DataQuest Top Share (35%) • Open & Heterogeneous – Supports 60+ RDBMS – Supports Java, .NET, PB • Innovative – New releases every 9-18 months – Major New Features – Regular code refreshes (EBFs) • Installations Range from Workgroup (3-5 users) to Enterprise (1000+) • Continuous growth and new customer acquisitions annually 16 – Company Confidential – June 18, 2012
  • 16. POWERDESIGNER’S ARCHITECTURE 17 – Company Confidential – June 18, 2012
  • 17. THE VALUE OF POWERDESIGNER Capture, Manage & Communicate The Impact of Change in dynamic & complex enterprises - Integrated, Aligned & Agile Tooling Focused on Modeling & Metadata Management #1 in Enterprise Information Architecture – Leader in Enterprise Architecture 18 – Company Confidential – June 18, 2012