1. 2723
IBM Enterprise Content Management
ECM product update
Ken Bisconti
Vice President, ECM Products and Strategy
IBM Software Group
ken_bisconti@us.ibm.com
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4. ECM Market Drivers / State of the
Industry
2008 2009
1. Cost savings: 44% 1. Compliance: 34%
2. Compliance: 39%
2. Cost savings: 50%
“Cost saving has taken a clear lead over
compliance as the main business driver for
investments in document and records
management.” — AIIM
56% of organizations still have little or no confidence that important emails are recorded,
complete and recoverable (62% in 2008). 27% consider email attachments “very unmanaged”
Other 28% of organizations would take more than a month to produce documents for a legal
discovery process
survey
results The Records Management department is driving and controlling SharePoint in just 7% of
organizations. In 43% IT is in command but with input from Records Management. IT rule on
their own in 32% of organizations, but 12% admit that no one is in charge, and it's completely
out-of-control.
AIIM State of the Industry Survey, March 2009
5. IBM Software Group | Information Management software
Analyst Expectations for 2009
CMS Watch Gartner
Open source ECM players get an initial boost Adoption of Microsoft SharePoint –
However, many buyers may experience remorse…
Disruptive market influence
Office14 casts long shadow on SharePoint
Those that considered SP a potential ECM ECM becomes part of the IT infrastructure
replacement … will be reassessing their strategies.
"Taxonomies are dead. Long live metadata!" Maturity of ECM grows in the enterprise
Regulatory-compliance concerns reignited ECM and BPM are converging
...Renewed interest in pro-active e-discovery
Compliance and information retention gets
SaaS vendors expand offerings
higher profile at the C-level
Oracle falls behind in battle for knowledge
workers Web 2.0 and mobile technologies driven by
New Emphasis on application search user expectations
Social computing diffuses into the Enterprise
Alternative delivery models gain increased
Long-awaited consolidation comes to the WCM
space interest
Mobile and multimedia web analytics become key
requirements...and disrupters
Buyers remain in driver’s seat
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6. IBM Software Group | Information Management software
IBM ECM in 2009
Richest ECM Portfolio for Enterprise
– A unified enterprise platform
– Continue to improve ease-of-use IBM Agile ECM
Deliver the ‘Information Agenda’
– “the transformation of information into a
strategic asset for sustained competitive Agile User Interfaces
advantage” Desktop
Productivity:
Notes & Office
Enterprise
Search
Modeling &
Simulation
Content
Insight
Monitoring
Portals
Agile ECM Framework
Content-Enabled
Applications
Business Process Management Services
Business Activity Content Centric
Processing
Industry Models &
Rules
Composite
Applications
Process
Choreography
Collaboration:
Quickr &
SharePoint
Compliance & Discovery Services
Extend client value
Rights Content
GRC eDiscovery
Management Collection
Retention & File
Legal Holds Archiving
Disposition Plan
Enterprise Content Services
Content Email Publishing Collaboration
Analytics
Taxonomy Classification Capture Search Security
Forms Reports Documents Digital Assets Images Web Content
Federation & Integration Services
– Expand cross-brand offerings Data
Servers
Repositories
IBM Other
Storage
Digital & Physical
– Integrate with wider SWG portfolio
– Integrate with MSFT, SAP, others…
Evolve and expand Software ValueNet
– Grow partner loyalty and revenue
– Grow mid-market transaction volume
Grow Presence in Growth Markets
– Country specific execution
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7. What is Needed?
Evolving from traditional ECM to Agile ECM
Traditional ECM Agile ECM
Information locked in siloed repository- Standards-based and open repositories and
specific applications services that span multiple application and
content types
Unfriendly / difficult / proprietary user
experiences Familiar, easy-to-use frameworks, attractive
Many specialized ECM products, little/no and flexible experiences for any business user
integration between them Active content brings content to life in critical
ECM investments and solutions limited to business processes
the scope of content management Powerful tools to derive intelligence from
Difficult, complex and protracted compliance content for valued business use
implementations Business value delivered rapidly - in days
Lengthy development and deployment instead of months
cycles
Collaborative tooling empowers business users
Content passively stored in repositories as process stake holders in partnership with IT
Business processes maintained by IT Support for a proactive and prescriptive
almost exclusively compliant information management strategy
8. But What Does it Really Mean?
Agile ECM means results
Agile ECM ● Shorten time to deliver content-centric
applications form months to days
Standards-based and open repositories and
services that span multiple application and ● Automate manually intensive
content types processes decreasing process times
and costs by 50% or greater
Familiar, easy-to-use frameworks, attractive
and flexible experiences for any business user ● Reduce errors, gain insight and make
the right decisions reducing costs and
Active content brings content to life in critical improving customer satisfaction
business processes
● Rapidly respond to market
Powerful tools to derive intelligence from opportunities and threats creating
content for valued business use
significant competitive advantage
Business value delivered rapidly - in days ● Take control of unmanaged content to
instead of months
eliminate duplicates and reduce
Collaborative tooling empowers business users storage needs by up to 99%
as process stake holders ● Simplified lifecycle reduces the cost of
Support for a proactive and prescriptive archiving, records and legal discovery
compliant information management strategy by 50% or greater
9. IBM Agile ECM
Product Strategy
Pervasive
Persuasive
Business
Agility
Enterprise
Compliance
Active
Content
Content
Anywhere
10. “Information Agenda” Gains Momentum
A unified
enterprise
information
infrastructure…
…to unlock
the
business
value of
information
11. Information Agenda Example
New York State Department of Taxation
Extracting
intelligence
from 2007- 2008
Information to Enable Business
consolidated Flexibility Entity Analytics for Fraud
information Detection
Improve
citizen and
business 2006
Business Value
satisfaction End users interact directly with Enhance Citizen Services
relevant tax data with XML data
and
using Workplace Forms
response
time
2004-2006 Data Consolidation
Decrease Consolidate multiple tax
filing errors Data stores and reporting
and increase
turnaround
Records Management
Reduce
administrative
costs through Information Management Evolution
efficiencies
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12. Collaboration WCM Forms
Office
Mashups
Productivity
Business Enterprise
Optimization Rules
Performance Business
Management Spaces
Business Dynamic
Intelligence Processes
Trusted
SOA
Information
Information
ESB
Integration
Structured
Transactions
Data
Information
TSM/HSM
Infrastructure
Protected
Tiered Storage
Storage
13. Key ECM Product Deliverables in
2008
Q1 Q2 Q3 Q4
Enterprise Imaging and Report Management ● Business Content Services
Capture Image Services
● SharePoint
Business Content Services Office 2007
● Quickr
SharePoint-P8 Quickr
Platform Standardization
● Microsoft Office 2007
P8 4.5
CFS/IICE ● eDiscovery Manager
Workplace XT Webi Workplace XT
● FileNet P8 4.5
BPM BAM
BPF eForms
P8 4.5
● IBM Content Collector – ICC
Framework
Intelligent Content Archive ● RM DOD 5015.2 V3 Certification
ICM Integration IBM Content
Collector
● CM8 and CMOD integration to FileNet P8
Enterprise Compliance
IRM P8 DoD V3 P8 RM for
CM8 & CMOD
● Capture ADR
Compliance
Warehouse
eDiscovery
Manager ● OOTB Clients: Workplace XT and WEBi
Content Discovery
Content
● ECM on Systems z
OmniFind EE ICM Analyzer
14. 2009-2010 Product Plan - Driving Themes
Deliver the industry’s most robust, comprehensive ECM platform
Fortify and simplify our ECM foundations
Facilitate efficient, cost effective customer upgrades
Deliver compelling value to our existing installed bases
Expand ECM to everyone in the organization
Deliver business content services, desktop integration and document management
capabilities differentiated value over and above Microsoft
Leverage cross-IBM strengths and customer bases
Evolve portfolio into an “Agile ECM” platform
Build nextgen application framework serving our entire portfolio, leveraging SWG breadth,
and foster an expanded ECM developer community
Accelerate adoption with industry solutions investments
Expand IBM Leadership in Compliance and Discovery Offerings
Deliver exclusive management of the compliance lifecycle through prescriptive Compliant
Information Management model and products
Drive new insight and business optimization through discovery offerings
17. Content Services
ECM Standardization
Spectrum of Enterprise Content
Transactional Business Content Persuasive
Imaging ERM Bus Content Svcs DAM
Competitive Ancept
Imaging Replacement Sharepoint DITA
Consolidation (Mobius) Quickr
FileNet Customers
WCM
XML Adv Doc Lotus
Image Plus CM Customers XForms Mgmt
(Syscom)
Doc Comp
Content Federation / Content Integration Thunderhead
IBM CM IBM CMOD IBM FileNet P8 IBM FileNet IS Other
18. IBM ECM Configurable
Ribbon Bar
Agile ECM
empowering better decision faster
Custom
Task
Panes
Custom
Task
Panes
20. DITA for Product / Service Documentation
Business Challenges
• Time & resource
constraints impact
completion & launch
XML
Chunks • No collaborative process to
speed creation while
adhering to corporate &
compliance standards
• High translation costs
• Too hard to perform quality
Product checks on existing content
Images
• Unable to efficiently create
& deliver in multiple
formats, across many
channels
22. Announced 9/10/08:
Content Management Interoperability Services (CMIS)
EMC, IBM AND MICROSOFT JOINTLY CREATE
FIRST WEB SERVICES INTERFACE SPECIFICATION
FOR GREATER INTEROPERABILITY OF
ENTERPRISE CONTENT MANAGEMENT SYSTEMS
Trio joined by Alfresco, OpenText, Oracle, and SAP in Development of
The Content Management Interoperability Services (CMIS) Specification
26. IBM ECM is a key component of the
IBM BPM Suite
IBM BPM Suite
Foundational
Offerings:
WebSphere Dynamic FileNet Active
Process Edition Content Edition
Business Event Processing
Extended Asset Repository for BPM
Business Rule Management System
Value Offerings: Collaboration Tools
Performance Analytics
Process Accelerators and Adapters
Industry Frameworks
28. Compliant Information
Management
Content Collection &
Archiving
Advanced Classification
Records Management
eDiscovery, Search
& Analytics
29. Agile ECM Simplifies the
Information Lifecycle
Frequency of
Access and Use
Born Digital Expiration
Over 90% of information is Roughly 95% has a
born digital … and the rest retention policy … very little
should become digital should be kept forever
85%
of enterprise information
is unstructured
Time
30. Agile ECM
Delivering ECM to all Information Workers
Compliance, risk and records officers can easily
manage information over its lifetime and keep only
what needs to be kept … new levels of insight available
31. The Compliant Information Lifecycle Defined
Policies Govern Entire Lifecycle / Leverages Repository of Record (Warehouse)
1 2 4 Key Policies and Processes
Information Inventory (ESI)
Legal Hold, Audit / Chain of Custody
Phase 1 Information Advanced eDiscovery eDiscovery (EDRM)
Development Collection & Classification Reporting and Monitoring
Lifecycle Archiving
Key Policies and Key Policies and
Frequency of Access / Use
Processes Processes
Key Policies and Processes
Phase 2
Data Management
Information Data Archiving Taxonomy Design,
Review and
3 Records Definition and Declaration
Retention Policy / Change Request
Creation / UseApplication Archiving File Plan Design, Review / Change
Change Request
SAP Archiving
Indexing, Meta Records & Vital Records Definition and Review
Paper Capture Data Design and Information Records Request / Transfer
Role Based Access / Security
OCR Management
Lifecycle Audit, Reporting and Monitoring
MFD / Paper Usage Collection vs
Disposition and Approval Processes
~95%
Federation
Content Collection
Master Data
and Archiving
Management and
Email / Messages Key Policies and Processes
Active Storage Layer
File Sys / Desktop
Exchange Active & Active / Inactive Lifecycle / HSM
Collaborative / Web Inactive Backup Tape Management / Usage
Inactive Storage Layer
CEVA / Workflow Long Term Preservation / Obsolescence ~5%
Rights Management
Storage High Availability / Disaster Recovery
Time
32. IBM Content Collector Architecture
Modular and Extensible … Powered by New Task Routing
Policy &
Source Connectors Task Routing Target Connectors
MESSAGING / E-MAIL Engine IBM NATIVE
• Microsoft Exchange • FileNet P8
• Lotus Domino • CM8
• Novell GroupWise • FileNet Image Services
• PST content Task Connectors • FileNet Content Services
• Instant Messaging (3rd party) • CMOD
• NSF content INTERNAL TASKS • Tivoli Storage Manager
• Copy / Move / Delete / Stub
FILE SYSTEMS • De-Duplication CUSTOM / OTHER
• Microsoft File System • Rules-Based Classification • Microsoft File System
• Desktops • IBM Content Integrator
• Other File Systems
1 2 3
EXTERNAL TASKS • CMIS
• Records Declaration
OTHER • Advanced Classification
• Microsoft SharePoint • Rendering (3rd party)
• IBM Content Integrator
• CMIS CUSTOM TASKS
• Tivoli Storage Manager • API Support / Partner Apps
• Backup Tapes • Encryption Available now
• System Lookups Future options
CUSTOM • 3rd Party Rules / Policy Mgt
• API Support
33. eDiscovery Search & Analytics
Efficient Litigation Response Enabled by Proactive Information Management
Increase agility, improve defensibility and lower cost of eDiscovery response with targeted
integrated tools to collect, hold, manage, assess and intelligently cull collected electronic
information regardless of originating source
IBM eDiscovery Manager IBM eDiscovery Analyzer
Tool for authorized IT users to help respond Early case assessment and smart culling for legal
to discovery requests from legal professionals and litigation support specialists
Create and manage cases; search, assign, Smart refinement of case collections to help
hold, preview, and export collected content dramatically reduce eDiscovery costs
Built on and integrated with ECM platform Advanced conceptual search and content
with full audit ability for chain-of-custody analytics for rapid case insight
34. Content Discovery
Search & Access
Classify & Organize
IBM OmniFind
• Enterprise Search
Analyze & Summarize
IBM Content Analyzer
• Discover insight
Deliver Content Insight
IBM Classification Module
• Auto-classification engine
35. IBM ECM Discovery Vision
Enabling better business outcomes from enterprise content
Content Classification
IBM Classification Module
bility
Visi ght
New Insi
&
Content Access
IBM OmniFind Search
Insightful Content
s
visibility & business insight
hao
m Crder
Fro o O
t
Search & Analytics
Solutions
Organized Content IBM Content Analyzer
in IBM ECM repositories IBM eDiscovery Manager
IBM eDiscovery Analyzer
Disorganized
or Lost Content
36. IBM OmniFind Enterprise Edition v8.5 bility
Now with Top Results Analysis, Portal linkages
Visi
Ne w In sight
&
Insightful Content
visibility & business insight
os
Cha
Fr om Ord er
to
Organized Content
in IBM ECM repositories
• New release of IBM’s flagship Disorganized
or Lost Content
enterprise search platform
• Foundation for information access
solutions with UIMA
• Leader in Forrester Search Wave
and Gartner Magic Quadrant
• New features in v8.5 include
– Top Results Charts: dynamic
dashboard view of search results
– Improved WebSphere Portal
integration – compelling add to
Portal deals
– Performance tuning and memory
utilization improvements
• Integrates with ICM & ICA
37. What’s New in IBM Classification Module v8.6
Tighter integrations to IBM ECM; easier to sell, easier to deploy
bility
Visi
Ne w In sight
&
Insightful Content
visibility & business insight
os
Cha
Fr om Ord er
to
Organized Content
in IBM ECM repositories
Disorganized
or Lost Content
• Integrated with IBM Content
Collector
• Integrated to FileNet Records
Manager for automatic records
declaration
• Expanded rule-based classification
methods on content
– Proximity rules
– Metadata extraction and setting – great
for BPM!
– Create rules that combine with context
based approach
– Wizards for easy rule creation
• Complete refresh of all user
interfaces
• Flexible automation levels –
increase automation as confidence
builds
38. IBM Content Analyzer v8.4.2
Content Analytics for ECM, now integrated with P8, Visi
bility
Ne w In sight
supporting Agile ECM
&
Insightful Content
visibility & business insight
os
Cha
Fr om Ord er
to
Organized Content
in IBM ECM repositories
Disorganized
or Lost Content
• IBM Content Analyzer drives
business agility by providing visibility and
insight into content
– Sophisticated natural language extraction
identifies concepts from unstructured content
– Rich mining workbench graphically summarizes
trends, patterns, and anomalies in content
– Targeted solutions for Insurance, Banking,
Government, Healthcare, and more
– Fast time-to-value with out-of-the-box analysis
capability
– Leverages advanced technology and 10+ years
of experience from IBM Research
– Integrates with FileNet P8 and OmniFind
No other ECM player provides this!
39. 2009 Product Plan - Roadmap
Deliver the industry’s most robust, comprehensive ECM platform
FortifyQ1 simplify our ECM foundations
and Q2 Q3 Q4
CMOD zOS
Facilitate efficient, cost effective customer upgrades P8 4.5.1
Deliver compelling value to our existing installed bases
CM8.4.2
Expand ECM to everyone in the organization
Q1 Q2 Q3 Q4
Deliver business content services, desktop integration and document management
capabilities differentiated value2007 and aboveQuickr CM8 P8 and CM8
DITA
Editors
Office
over Microsoft ICC for SP
P8 and
for Office
2007
Leverage cross-IBM strengths and customer bases
FileNet CMIS FileNet
Webparts Webparts
Evolve portfolio into an “Agile ECM” platform
Build nextgen application framework serving our entire portfolio, leveraging SWGQ4
Q1 Q2 Q3 breadth,
ECM ECM
and foster an expanded ECMWidgets
developer community BPM 4.5.1 Widgets
Accelerate adoption with industry Space
Business solutions investments BPF
integration BAM
Expand IBM Leadership in Compliance and Discovery Offerings
Deliver exclusive managementQ2 the complete content compliance lifecycle
Q1 of Q3 Q4
P8 Records Content OmniFind CommonSt
DriveRecords
IBM new insight and businessRecords
IBM optimization through discovery offerings
Manager Collector EE ore SAP
Manager MP Manager zOS
eD eD ICM 8.7 Content
Analyzer Manager Analyzer
40. IBM ECM Product Strategy
Ken Bisconti, VP ECM Products and
Strategy
IBM Software Group
ken_bisconti@us.ibm.com 40