Modes and Media Communication.
14 likes21,990 views
Chapter 4 discusses various modes and media of communication, highlighting the differences between oral and written communication in terms of speed, record, precision, control, and feedback. Oral communication is immediate and requires presence, while written communication transcends time and space, providing documentary proof but often with delayed feedback. The choice of medium is influenced by factors such as cost, confidentiality, and the need for accuracy, with different media available for both personal and mass communication.
Modes and Media Communication.
- 1. Modes and Media of Communication Chapter 4
- 2. A medium having their own characteristics is the means or the channel of transmitting or conveying message. Each medium makes a different kind of impression and impact on the receiver. Chapter 4
- 3. Messages can be oral or written; therefore a careful selection of the medium becomes significant Chapter 4
- 4. • Oral communication are natural, immediate, used in informal situations It requires the presence of the both the parties •It needs training and practice for more effectiveness and a high degree strike in conveying the meaning in a formal situation Chapter 4
- 5. • Written communication has independent existence, doesn’t require both the parties • It overcomes the limit of space and time which confines speech Chapter 4
- 6. The attributes of Oral and Written communications which are to be considered which are as follows Speed, Record, Precision and accuracy Length, Expense, Control, Feedback Chapter 4
- 7. Speed Written communication is more time consuming, and the feedback is also slower Oral communication is less time consuming. Easy to speak, and to hear, listen to, and understand in an oral communication Chapter 4
- 8. Record Written communication is a documentary proof and serves as a record and used for or future references whereas oral can be recorded but the authenticity of the voice is questionable Chapter 4
- 9. Precision & Accuracy Written communication are more precise and accurate than oral. Oral communication has the support of vocal tone, gestures, expressions which enrich the meaning Chapter 4
- 10. Length A written message is shorter than oral having standard formats for opening and closing Chapter 4
- 11. Expense Cost depends on availability of the required person at the particular place Chapter 4
- 12. Control Oral communication is more easily Controlled By the speaker whereas written communication is separated from the writer’s bodily presence and is in control of the reader Chapter 4
- 13. Feedback Oral communication allows Immediate feedback whereas in written communication the feedback is delayed. Chapter 4
- 14. Media of Oral Communication Face to Face Conversation Intercom Telephone Conversation STD, ISD Cellular Audio Teleconferencing PhoneMail Voice Audio Graph Teleconferencing Teleconferencing Video Teleconferencing Chapter 4
- 15. Media of Written Communication Mail Courier Hand delivery Phone Telegraph Fax E-mail and Internet Chapter 4
- 16. Choice of Medium The choice of medium is based on: Speed, Need for Confidentiality, Need for accuracy, Need for reliability, Cost of the medium, Availability of a particular medium, Feedback capacity, Formality, Intensity and complexity Chapter 4
- 17. Media of Mass Communication Notice Board, Hoardings and bill boards, Newspapers and Magazines, Radio, Film, Television and Internet Chapter 4
- 18. Media of Mass Communication The Film is a highly versatile medium and can be used for many purposes and adapted to different condition Chapter 4
- 19. Media of Mass Communication The various services accessed by the users are E-mail , Internet Relay Chat (IRC ), USENET , File Transfer Protocol (FTP ) and CU- SeeMe Chapter 4
- 20. Media of Mass Communication The Intranet is used for connecting all pats of an organization Chapter 4
- 21. The Company must keep up with the technology of Communication Do your best to match your selection to your message and your intentions In short, it is said that the medium is a comment on the message Chapter 4