Social Media Marketing for Event Planners
4 likes2,228 views
The document discusses the importance of social media for event organizers, highlighting that while 73% of planners recognize its significance, only 53% report an increase in event familiarity through social media. It emphasizes the need for strategic planning, including choosing appropriate channels, engaging with audiences, and leveraging popular social influencers to enhance event participation. Key strategies include crowd-sourcing speakers, utilizing memorable hashtags, and fostering ongoing social interactions leading up to and during events.
Social Media Marketing for Event Planners
- 1. social media done with purpose mana ionescu, lightspandigital.com mana@lightspandigital.com @manamica
- 2. What’s Your Routine? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 3. The Problem 73% of planners say social media is important for their events* YET only 53% of event organizers said social media increased the familiarity of their events** *AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 4. The WHY Studies show* most focus goes to creative tools and channels not on process (getting bang for the buck) or strategy STRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 5. The Truth MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 6. The Challenge Prepare Out-Teach (or outrun) Target Execute Evaluate MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 7. The Warm-up Pick your channels Search your targets Find your focus Rally the troops MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 8. The Hashtag Short Memorable Easy to type on mobile Timeless Include it in EVERYTHING MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 9. Your Lighthouse Goal Channel Find and invite sales executives in the LinkedIn, Twitter, Google+ advertising space Increase event Twitter, Blog, YouTube, local awareness within a event sites/directories specific community MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 10. Find Your Targets: Google+ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 11. Find Your Targets: Twitter MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 12. Find Your Targets: LinkedIn MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 13. Get Lists and Listed Google+ Events Plancast Eventbrite MeetUp Eventot List.ly MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 14. Other Lists to Build Speakers Sponsors Bloggers and Media Attendees Blogs/RSS Feeds MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 15. The Core Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 16. Focus: Your Attention MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 17. Focus: Your Pitch Why should I attend your event? Why should I listen to you? Why should I help you? Why should I cover your event? Why, why, why? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 18. Focus: Small Bites, Big Impact Big Impact MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 19. Focus: Your Narrative Photos Interaction - It’s About People MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 20. Crowdsource Your Speakers Call for speakers Popular voting period = big crowd pull MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 21. Social All Around Give bloggers press passes Have presenters with good social pull Organize weekly twitter chats leading up to the event, co-hosted by social influencers Drive the social conversation, don’t wait for it to magically happen MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 22. Endurance Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 23. The Daily Social Media Workouts(tm) MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 24. Validate+State+Ask 20% promotion 80% monitor and engage in conversation Ask Follow up Follow up Follow up MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 25. Ask for Help And Help Out And Help Out Make it easy for people to help you MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 26. At the Event Have designated “tweeps” Make sure they can tweet... Encourage all to tweet, snap, share MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 27. Tell the Story Storify Blog Photos MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 28. Trends to Watch For Crowdsourced events Facebook is testing “Buy Tickets” option MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
- 29. Tweet me your answer @manamica #mpitechcon MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon