You and your friends are planning to start a construction company focused on building eco-friendly buildings similar to Eco World's model. This reflects growing public awareness of the importance of eco-buildings in protecting the environment. The tutorial poses questions about managerial problems in starting the company and implementing an eco-building approach, whether scientific analysis can be applied to construction industry issues, advantages of eco-buildings, how the government can encourage eco-building technology, and potential obstacles to eco-buildings in Malaysia.