MVNO Mobile virtual network operator
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An MVNO is a Mobile Virtual Network Operator that does not own its own wireless infrastructure but instead leases network resources from major carriers. MVNOs benefit customers by providing alternative service options, benefit themselves through new business models, and benefit major carriers by increasing network usage. MVNOs are classified based on their business model, such as focusing on specific market niches, using advertising revenues, or targeting ethnic communities. A global survey in 2011 examined the MVNO industry and included responses from MVNOs, wholesalers, and vendors.
MVNO Mobile virtual network operator
- 2. What is MVNO ? ■ MVNO stands for “MobileVirtual Network Operator“. ■ MVNO does not own or have it’s own infrastructure ( wireless cell phone towers), but rather leases or rents them from the major carriers or Mobile Network Operator (MNO) i.e. Zain, STC and Mobily.
- 3. Benefit ■ For Customer ■ For MVNO ■ For MNO
- 4. MVNO classification ■ Business MVNOs Provide bespoke services to businesses. ■ Discount MVNOs provide cut-price call rates to market segments. ■ Lifestyle MVNOs Focus on specific niche market demographics. ■ Advertising-funded MVNOs Build revenues from advertising to give a set amount of free voice, text and content to their subscribers. ■ Ethnic MVNOs Target ethnic communities by providing inexpensive calls to their home country.
- 5. Global Survey ■ Respondents: 145 ■ Respondent company types: MVNOs, MVNEs, MNO wholesalers, IT and telecoms vendors ■ Date: March-April 2011 ■ Conduct by:
- 8. Example (In Saudi Arabia)