Navigating The Second Circle: Bringing Web 2.0 Tools into the Enterprise
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The document discusses the integration of Web 2.0 tools in enterprise environments, highlighting aspects such as social software, user-generated content, and the shift of power from corporations to consumers. It emphasizes the importance of corporate blogging, RSS feeds, and wikis as collaborative tools for improving communication and knowledge management within organizations. To successfully adopt Web 2.0 technologies, businesses should encourage grassroots participation while combining it with top-down support.
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Navigating The Second Circle: Bringing Web 2.0 Tools into the Enterprise
- 1. Navigating the Second Circle Bringing Web 2.0 Tools Into The Enterprise TJ O’Connor
- 3. WEB 2.0 Web 2.0 is an umbrella term for the new wave of web technologies.
- 5. Some Key Aspects of Web 2.0 Social Software Folksonomy Architecture of Participation The Long Tail
- 7. Folksonomy Freely chosen keywords Collaborative tagging Pivot-Browsing Tag Clouds
- 8. WEB 2.0 Ready to upgrade?
- 9. Architecture of Participation User Generated Content Users are publishers and consumers Database growth is exponential
- 10. The Long Tail Niche markets are highly effective Shift of power to consumer Long Tail controls market
- 11. BLOGS A series of chronological commentaries, views or news on a particular subject.
- 14. Corporate Blogs Inside the blogosphere, the corporation becomes transparent Blogs and RSS represent a massive shift of power from the corporation to the consumer and the employee
- 15. Corporate Blogs Jeff Jarvis coins phrase “Dell Hell” in his blog Comments publicized by New York Times and Business Week Dell responds by creating Direct 2 Dell blog
- 16. Blogging To Improve PageRank Effective writing is key Define a niche audience Targeted search phrases as categories Each entry is posted with category link Post to each category regularly
- 17. Internal Blogging In December 2004 IBM begins blogging By February 2005, 500 employees in more than 30 countries were using it In June 2005, there were 3,612 internal blogs with 30,429 posts
- 18. Blog search engine Technorati is currently tracking more than 112 million blogs 1920s – 1980s 3 Major Media Channels
- 19. RSS Feeds R eally S imple S yndication is an XML format for publishing content directly to subscribers via a “feed”
- 20. SUBSCRIBE PUBLISH Articles, Links, Podcasts, Blogs, Photos, Video, etc… Feed Readers, Aggregators, Flash, Google Desktop, iTunes, etc… Subscribe to a feed and automatically receive updates Search-based feeds to helps content find you Subscriptions are free Everything is RSS-Based One Many
- 21. Content Aggregation - Digg User submitted content Social network for blogs Customizable widgets
- 22. Content Aggregation - Technorati Search Engine For Blogs World “Live” Web Over 175,000 new blogs every day 1.6 million posts per day
- 23. Content Aggregation - iGoogle Customized Google homepage Allow users to add RSS Feed widgets Centralized location for news User-Created Widgets
- 24. WIKI A Wiki is a collaborative website that allows simple WYSIWYG editing of pages by multiple authors.
- 25. Wiki as Knowledge Base 2.1 Million Articles User-edited content Content changes must by approved Articles are cross-indexed
- 26. Wiki for Meeting Management Reduce email Updated agenda in real-time Searchable archive of all previous agendas Record notes directly to wiki Using
- 27. Wiki as Collaborative Tool Information resides in a single easily accessible location Eliminate emailing documents back and forth Version control
- 28. Adopting Web 2.0 in the Enterprise Foster grassroots adoption Encourage emergent behaviors Combine with top down support Remember your goals
- 29. Adopting Web 2.0 in the Enterprise Foster grassroots adoption Encourage emergent behaviors Combine with top down support Remember your goals
- 30. Next Steps Email me with additional questions or comments: [email_address] Learn more about Second Circle™ technologies: http://crosstechpartners.com