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Need a little usability?
What you can learn from usability testing

Whitney Quesenbery
Dana Chisnell

Usability in Civic Life
2




What questions do you have?
3


Usability testing answers questions, so we have to
understand the question we are asking

If we want to know:
        Which ballot design helps voters be more accurate?
We are asking a question that is
        Comparative, quantitative (errors, time)
        (and why they made those mistakes)


If we want to know:
        Do voters understand how to mark their ballot?
We are asking a question that is abut
        Mental models, variability, qualitative insights
        (and how prevalent each model is)
4




Helpful models for thinking about usability

A’s   Ability, aptitude, attitude
      (what voters bring to the election)


E’s   Efficient, effective, engaging, error-tolerant, easy to learn
      (dimensions of usability)


Use   Useful, usable (operable), desirable
      (how we define success)
5




The recipe for planning a usability test


Location and context:       formal     informal

Recruiting:                defined         opportunistic

Activities:        instructed tasks    free tasks

Questions:              structured     unstructured

Data collection:       observation     task/data only

Results                quantitative    qualitative
6




A few examples
7


Which instructions work better?
Traditional ballot instructions vs. plain language version

                                   About this project
                                         45 participants
                                         3 lab setting, 8 days
                                         2 moderators
                                         Instructions for voting
                                         Careful observation
                                         Satisfaction survey



                                   We learned about
                                         Voter accuracy
                                         Order effects
                                         Voter preference

                                   Results
                                         Statistical analysis
                                         Participant preference
8


Which layout works better?
Left aligned vs. right aligned names?

                                About this project
                                       100 participants
                                       2 locations, 1 day
                                       4 moderators + 6 others
                                       Instructions for voting
                                       Minimal observation

                                We learned about
                                       Voter preference
                                       Time to vote
                                       Number of errors


                                Results
                                       Statistical analysis of marked
                                        ballots
9


What do voters do with unusual options?
How do voters react to “double-vote” options?

                                About this project
                                      200 participants
                                      5 locations, 1 day
                                      12 moderators + 5 others
                                      Self-defined tasks
                                      Minimal observation


                                We learned about
                                      Voter awareness of party
                                      Types of marks and errors
                                      Need for voter ed.


                                Results
                                      Inspection of ballots for
                                       marking patterns
10


What problems might voters have with a new ballot?
What problems might voters have with a new ballot design?

                               About this project
                                     1 of 5 similar tests
                                     10 participants
                                     1 locations, 1 day
                                     2 moderators + 1 others
                                     Self-defined tasks
                                     Observation
                                     Post-task questionnaire

                               We learned about
                                     Navigation on the ballot
                                     Instructions


                               Results
                                     Found pattern of errors for
                                      one interaction
                                     Time on task
11


What do voters think about different systems?
Which accessible voting system do voters prefer?

                               About this project
                                     496 surveys; multi-disabilit
                                     11 systems
                                     Multiday “voting fair”


                               They learned about
                                     Voter assessment of usability
                                     Voter comments about
                                      accessibility
                                     Differences by disability

                               Results
                                     Statistical analysis survey
                                      results
                                     Qualitative analysis of
                                      comments
12


Do voters understand how their votes are counted?
Can voters explain and act on that understanding?

                             About this project
                                   20 participants
                                   4 locations, 1 day
                                   8 moderators
                                   Self-defined tasks
                                   Minimal observation


                             We learned about
                                   Navigation on the ballot
                                   Instructions
                                   Mental models of counting
                                   Whether there’s a problem

                             Results
                                   Qualitative insights
13


Do voters understand a new voting system?
What is their reaction to new procedures?

                            About this project
                                  Focus group
                                  Mock election
                                  1 moderators


                            They learned about
                                  Attitudes and reactions


                            Results
                                  Qualitative insights
14




Things to watch out for when
planning a usability test
15




Treating participants with respect

Language and cultural issues
Managing context
Participant protections and informed consent
16




Avoiding bias

Leading questions
Closed vs. open questions
Sampling bias
Moderator influence
Observer (or moderator reactions)
17




Thoughts?
18




Whitney Quesenbery
whitney@wqusability.com

Dana Chisnell
dana@usabilityworks.net


Field guides to ensuring voter intent
http://tinyurl.com/ensuringvoterintent

Usability in Civic Life
http://usabilityinciviclife.org

Civic Design
http://civicdesigning.org

LEO Usability Testing Kit
http://www.usabilityinciviclife.org/voting/leo-testing-kit/

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Need a little usability?

  • 1. Need a little usability? What you can learn from usability testing Whitney Quesenbery Dana Chisnell Usability in Civic Life
  • 3. 3 Usability testing answers questions, so we have to understand the question we are asking If we want to know: Which ballot design helps voters be more accurate? We are asking a question that is Comparative, quantitative (errors, time) (and why they made those mistakes) If we want to know: Do voters understand how to mark their ballot? We are asking a question that is abut Mental models, variability, qualitative insights (and how prevalent each model is)
  • 4. 4 Helpful models for thinking about usability A’s Ability, aptitude, attitude (what voters bring to the election) E’s Efficient, effective, engaging, error-tolerant, easy to learn (dimensions of usability) Use Useful, usable (operable), desirable (how we define success)
  • 5. 5 The recipe for planning a usability test Location and context: formal informal Recruiting: defined opportunistic Activities: instructed tasks free tasks Questions: structured unstructured Data collection: observation task/data only Results quantitative qualitative
  • 7. 7 Which instructions work better? Traditional ballot instructions vs. plain language version About this project  45 participants  3 lab setting, 8 days  2 moderators  Instructions for voting  Careful observation  Satisfaction survey We learned about  Voter accuracy  Order effects  Voter preference Results  Statistical analysis  Participant preference
  • 8. 8 Which layout works better? Left aligned vs. right aligned names? About this project  100 participants  2 locations, 1 day  4 moderators + 6 others  Instructions for voting  Minimal observation We learned about  Voter preference  Time to vote  Number of errors Results  Statistical analysis of marked ballots
  • 9. 9 What do voters do with unusual options? How do voters react to “double-vote” options? About this project  200 participants  5 locations, 1 day  12 moderators + 5 others  Self-defined tasks  Minimal observation We learned about  Voter awareness of party  Types of marks and errors  Need for voter ed. Results  Inspection of ballots for marking patterns
  • 10. 10 What problems might voters have with a new ballot? What problems might voters have with a new ballot design? About this project  1 of 5 similar tests  10 participants  1 locations, 1 day  2 moderators + 1 others  Self-defined tasks  Observation  Post-task questionnaire We learned about  Navigation on the ballot  Instructions Results  Found pattern of errors for one interaction  Time on task
  • 11. 11 What do voters think about different systems? Which accessible voting system do voters prefer? About this project  496 surveys; multi-disabilit  11 systems  Multiday “voting fair” They learned about  Voter assessment of usability  Voter comments about accessibility  Differences by disability Results  Statistical analysis survey results  Qualitative analysis of comments
  • 12. 12 Do voters understand how their votes are counted? Can voters explain and act on that understanding? About this project  20 participants  4 locations, 1 day  8 moderators  Self-defined tasks  Minimal observation We learned about  Navigation on the ballot  Instructions  Mental models of counting  Whether there’s a problem Results  Qualitative insights
  • 13. 13 Do voters understand a new voting system? What is their reaction to new procedures? About this project  Focus group  Mock election  1 moderators They learned about  Attitudes and reactions Results  Qualitative insights
  • 14. 14 Things to watch out for when planning a usability test
  • 15. 15 Treating participants with respect Language and cultural issues Managing context Participant protections and informed consent
  • 16. 16 Avoiding bias Leading questions Closed vs. open questions Sampling bias Moderator influence Observer (or moderator reactions)
  • 18. 18 Whitney Quesenbery whitney@wqusability.com Dana Chisnell dana@usabilityworks.net Field guides to ensuring voter intent http://tinyurl.com/ensuringvoterintent Usability in Civic Life http://usabilityinciviclife.org Civic Design http://civicdesigning.org LEO Usability Testing Kit http://www.usabilityinciviclife.org/voting/leo-testing-kit/

Editor's Notes

  • #12: On April 4th, 2005, citizens with disabilities from all over the state tested voting systems and completed surveys documenting their reactions to each system. A total of 496 surveys were completed.The survey results on the following page will be one of several factors used to help the Oregon Secretary of State decide which voting system or systems to purchase to give citizens with disabilities the opportunity to vote privately and independently. Survey was a modified SUS – 12 questionsI would like to use this voting system in an election. There were too many steps in using this voting system.I thought this voting system was easy to use. The instructions for this voting system were difficult to understand. The buttons or touch screen were easy to use. It was hard to move around the ballot with this system. I think that most people could learn to use this voting system very quickly.I found this voting system awkward or difficult to use. I felt very confident that my vote was cast correctly with this voting system. I would need help each time I used this voting system. The ballot text was easy to read or hear. Casting my vote was easy.