Voting presentation phase2_synthesis
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The document summarizes a project exploring how voters find and use information. It discusses challenges voters face such as an overwhelming amount of information from thousands of websites, using complex language and terms, and information changing quickly. Voters feel frustrated spending a lot of time researching candidates only to find they are unreliable or that the information is hard to understand and apply to their lives. The document also outlines the project's research methods, including user tests, literature reviews, surveys and interviews, to understand these challenges and how to make political information more accessible and understandable to voters.
Voting presentation phase2_synthesis
- 1. Voting and Information A project on how voters find and use information ! Group Members Emily Sappington Kyree Holmes Mark Choi
- 2. {why voting} the problem research process research synthesis summary next steps What Does “Luke” Think? Finding out the Political Stance of Pittsburgh’s Mayor Small Business ? 6 websites “I didn’t find out where he stands, I found a booklet and skimmed it... so I assume he is for small businesses.” Fracking ?? 14 websites “I guess I have an idea how he feels...it’s vague.” Public Transportation ??? 28 websites “I never got a definitive answer, just a town hall meeting.”
- 3. {why voting} the problem research process research synthesis summary next steps woah... ?
- 4. {why voting} the problem research process research synthesis summary next steps What This Looks Like: A Frustrating Process “It would be nice to spend more time getting to know a candidate, but a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey “It gets frustrating to spend that much time con- centrating on candidates who are just full of it any- way. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey
- 5. {why voting} the problem research process research synthesis summary next steps The State of Information Sophisticated Extraneous Information Language “ Pittsburgh Mayor Luke Ravenstahl will not sign the City Council bill calling for a referendum that would amend the City Charter to ban gas extraction.” ? what?!?
- 6. {why voting} the problem research process research synthesis summary next steps Why Voting? People feel the need !! # ! ## & @ to be involved in the political process now.
- 7. why voting {the problem} research process research synthesis summary next steps Information Overload Excess Information Thousands of websites & documents, very few that are useful Unapproachable Vernacular Terms and jargon that the average person doesn’t understand Difficulty in Keeping Current Information changes too quickly to stay up-to-date
- 8. why voting {the problem} research process research synthesis summary next steps Information in My World Uninformed and Uninvolved Voters Feelings of being overwhelmed by information leads people to give up and either vote uninformed or not at all. Triggers Information (Overwhelming) IN MY Information WORLD
- 9. why voting {the problem} research process research synthesis summary next steps Identifying a Problem Space policy personal impact voter understand barriers to voting how do they the system issue details lack of knowledge lack of care Lack lack of trust Transparency lack of time stanceof Information ability to find stance Track character Record follow through candidate
- 10. why voting the problem {research process} research synthesis summary next steps Research Methods User Enactment “What does Luke think?” Literature Review Articles Surveys 40 Participants Interviews Think Aloud Exercise
- 11. why voting the problem research process {research synthesis} summary next steps Target Audience 18-24 Voter • TV • Radio • Internet “ You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.”
- 12. why voting the problem research process {research synthesis} summary next steps How People become “Voters” Family Influence “It would be hard for a Republican to marry into our family.” Socio Economic Influence “I grew up during the Vietnam war. My friends were being drafted and dying in the war.” Reaction “I voted in this election because there was a DA who was involved in a case against my friend.” Campaign “Rock the Vote”, Prop 8 (California)
- 13. why voting the problem research process {research synthesis} summary next steps What People Want to be... Understood & Effect Change
- 14. why voting the problem research process {research synthesis} summary next steps Drawing Parallels Voters Government Effect Follow Change Through “I want it to mean some- “When we stopped the thing when I vote. ” Vietnam War, I felt my voice was heard. ” Understood Policy “Is there a candidate out “When I see improvements in there who represents me?” my neighborhood, I have more confidence in the system. ”
- 15. why voting the problem research process research synthesis {summary} next steps Where We Work Making Information Accessible Understood Change Informed Heard
- 16. why voting the problem research process research synthesis summary {next steps} Next Steps Understanding & Designing for our Users political polls don’t vote candidate ads news debates vote vote! make an informed decision media voter news campaigns learn more about the candidate friends & self-elected family search arguing reading talking searching sharing
- 17. Thank you. ? Questions?