Voting Presentation of Phase 2 - Synthesis
1 like243 views
The document summarizes a project exploring how voters find and use information. It discusses challenges voters face like an overwhelming amount of information, difficult language used, and information changing too quickly. Research methods examined included user enactment tests, literature reviews, surveys, and interviews. The target audience was identified as 18-24 year old voters. Factors that influence how people become voters like family, socioeconomic status, reactions to events, and campaigns were discussed. The synthesis highlighted voters' desires to feel understood and effect change, and drew parallels to government's roles in policy and follow through. Next steps proposed making information more accessible to help voters feel informed and willing to vote.
Voting Presentation of Phase 2 - Synthesis
- 1. Voting and Information A project on how voters find and use information ! Group Members Emily Sappington Kyree Holmes Mark Choi
- 2. {why voting} the problem research process research synthesis summary next steps What Does “Luke” Think? Finding out the Political Stance of Pittsburgh’s Mayor Small Business ? 6 websites “I didn’t find out where he stands, I found a booklet and skimmed it... so I assume he is for small businesses.” Fracking ?? 14 websites “I guess I have an idea how he feels...it’s vague.” Public Transportation ??? 28 websites “I never got a definitive answer, just a town hall meeting.”
- 3. {why voting} the problem research process research synthesis summary next steps woah... ?
- 4. {why voting} the problem research process research synthesis summary next steps What This Looks Like: A Frustrating Process “It would be nice to spend more time getting to know a candidate, but a lot of times, information isn’t available, or hard to get, or I simply don’t have time to dig- and things change so rapidly.” -Online Survey “It gets frustrating to spend that much time con- centrating on candidates who are just full of it any- way. And generally the information you can find is too hard to synthesize and make relate to your life.” -Online Survey
- 5. {why voting} the problem research process research synthesis summary next steps The State of Information Sophisticated Extraneous Information Language “ Pittsburgh Mayor Luke Ravenstahl will not sign the City Council bill calling for a referendum that would amend the City Charter to ban gas extraction.” ? what?!?
- 6. {why voting} the problem research process research synthesis summary next steps Why Voting? People feel the need !! # ! ## & @ to be involved in the world, now!
- 7. why voting {the problem} research process research synthesis summary next steps Information Overload Excess Information Thousands of websites & documents, very few that are useful Unapproachable Vernacular Terms and jargon that the average person doesn’t understand Difficulty in Keeping Current Information changes too quickly to stay up-to-date
- 8. why voting {the problem} research process research synthesis summary next steps Information in My World hobbies policies triggers pastor spouses donors (Overwhelming) information information IN MY WORLD voting record dogs bathroom stalls sweater vests Uninformed and Uninvolved Voters Feelings of being overwhelmed by information leads people to give up and either vote uninformed or not at all.
- 9. why voting {the problem} research process research synthesis summary next steps Identifying a Problem Space policy perso nal impact voter understa nd barrie rs to voting how do th ey the sy ste m issu e details lack of k nowledge lack of c are Lack lack of tru st Transpare ncy lack of tim e sta nceof In fo rm atio n ability to fi nd sta nce Track character R ecord fo llo w thro ugh candidate
- 10. why voting the problem {research process} research synthesis summary next steps Research Methods User Enactment “What does Luke think?” Literature Review Articles Surveys 40 Participants Interviews Think Aloud Exercise Expert Intervew
- 11. why voting the problem research process {research synthesis} summary next steps Target Audience 18-24 Voter • TV • Radio • Internet “ You can’t become informed about everything. What you can ask of people is that they be aware and have an idea of the issues on hand or on a ballot.”
- 12. why voting the problem research process {research synthesis} summary next steps How People become “Voters” Family Influence “It would be hard for a Republican to marry into our family.” Socio Economic Influence “I grew up during the Vietnam war. My friends were being drafted and dying in the war.” Reaction “I voted in this election because there was a DA who was involved in a case against my friend.” Campaign “Rock the Vote”, Prop 8 (California)
- 13. why voting the problem research process {research synthesis} summary next steps What People Want to be... Understood & Effect Change
- 14. why voting the problem research process {research synthesis} summary next steps Drawing Parallels Voters Government Understood Policy “Is there a candidate out “When I see improvements in there who represents me?” my neighborhood, I have more confidence in the system. ” Effect Follow Change Through “I want it to mean some- “When we stopped the thing when I vote. ” Vietnam War, I felt my voice was heard. ”
- 15. why voting the problem research process research synthesis {summary} next steps Where We Work Making Information Accessible get involved Understood Change Informed Vote
- 16. why voting the problem research process research synthesis summary {next steps} Next Steps Understanding & Designing for our Users political polls don’t vote candidate ads news debates vote vote! make an informed decision media voter news campaigns learn more about the candidate friends & self-elected family search arguing reading talking searching sharing
- 17. Thank you. ? Questions?