NetBase Quid presentation
- 1. © 2021 NetBase Quid 1 © 2021 NetBase Quid February 2022
- 2. 2 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 3. 3 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 4. © 2021 NetBase Quid 4 NetBase Quid Team Chad McPherson Director of Sales Denver, CO Zen Ahmed VP, Solutions NewYork, NY Justin Mazany Solutions Consultant Milwaukee,WI
- 5. 5 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 6. © 2021 NetBase Quid 6 What We’ve Heard From Annie & Stephanie Primary Objective: • Advance consumer & market intelligence activities to become more customer obsessed in 2022 Specific Needs: • Find and monitor usable consumer & market insights on Fluence business categories: Cannabis, Vertical Farming, Medicinal, and Food • Analyzing Fluence consumer insights against competitors • Advancing actions from insights past engagement strategic Pain Points: • Sprout Social does not provide consumer insights when Fluence is not mentioned • Finding & validating relevant and meaningful consumer insights is difficult / manual • Missing consumer & market signals due to limited scope of data
- 7. © 2021 NetBase Quid 7 7 Common Pain Points We Hear • Fail to see full picture due to limited access to data • Conflicting insight interpretation slows down decision making • Missing signals on consumer & market activities • Prolonged time & effort finding relevant insights • Siloed processes result in duplicative efforts, often different conclusions • Inability to drive executive support • Lack of compelling visuals for storytelling • Slow, manual processes for confirming data quality • Research methods that cannot produce real time insights
- 8. 8 • Introduction • Recap of Needs & Pain Points • NetBase Quid – Who We Are,Why We Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 9. © 2021 NetBase Quid 9 2020 Merger Focused on Market Insights Focused on Consumer Insights
- 10. © 2021 NetBase Quid 10 Monitor Discover NetBase Quid is the leader in continuous consumer and market Intelligence
- 11. © 2021 NetBase Quid 11 Combine best-in-class discovery & monitoring capabilities for real-time insight into consumer & market data Monitor Discover • Founded in Silicon Valley – Raised $200M in Venture Capital • 4 Industry Leading AI SaaS Products– End-to-end organizational needs for Consumer & Market Intelligence • Easy to Use Applications– Built for Social Listening, Social Media Analytics, Insight Discovery, Data Science, and more • Globally Recognized– ~300 Employees Globally, Serving All Major Market
- 12. 12 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 13. © 2021 NetBase Quid 13 Nearly 80% of executives stated in a Gartner survey that their companies will lose competitive advantage if they don’t effectively use data • Data Accessibility • Data Quality • Biased Interpretation • Lack ofTrust • Disconnected Analytics Leading Causes of Ineffective Use of Data
- 14. © 2021 NetBase Quid 14 Cio.com identified that around 80% of companies believe they lost revenue due to data challenges. • New competitive threats • Missed consumer & market signals • Crises overblown or underestimated • Failure to mobilize or respond • A misaligned organization Additional Negative OutcomesYou Can Expect
- 15. 15 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 16. © 2021 NetBase Quid 16 NetBase Quid Solutions Sought Our Customers Love Modern research tools that include more data & AI-powered analytics Ability to find & keep track of accurate insights in a fast, efficient way Shareable insights accompanied with powerful visuals that drive stakeholder consensus Insights that activate & accelerate decision making across siloed organizations
- 17. © 2021 NetBase Quid 17
- 18. © 2021 NetBase Quid 18
- 19. © 2021 NetBase Quid 19 Social Media Global News and Media Blogs & Forums Customer Feedback • Unlimited mentions • Unlimited history • Unlimited data uploads • Global coverage • Global languages • 3,000+ plug and play sources • Certified Partner of Twitter & Reddit Single source of truth for all stakeholders Earnings Consumer Market Your Data Social Media Global News and Media Blogs & Forums Business Data Companies Patents Earnings Feedback BringYour Own Data Excel Chat Logs eCommerce Case Notes Support Tickets Legacy Systems Sales Data Full access and ability to analyze all the data you need, efficiently and at scale
- 20. © 2021 NetBase Quid 20 CONSUMER BRINGYOUR OWN DATA FEEDBACK MARKET BUSINESS BLOGS & FORUMS Discover & monitor signals across every phase of strategic planning
- 21. © 2021 NetBase Quid 21 Applications What We Solve Intelligence Connector Functions We Serve Consumer Insights Marketing Analytics Communications Strategy Innovation Foresight Social Media Digital Marketing Marketing Strategy Data Science CTO & IT Business Insights Main Need On-Demand Social Media Analytics Understand Consumer Conversations AI-Driven Insight Discovery Enterprise Data-Driven Decision Making Our suite of applications serve end-to-end needs for all consumer & market intelligence professionals Integrations withVisual Analytics & Data Science Tools Create CustomAI Products Data & Insight Democratization Consumer Intelligence & SentimentAnalytics Campaign Performance Brand & Category Risk Assessment Finding Unknowns in Consumer & Market Conversations Trend Identification & Contextualization Outlier & Anomaly Detection OwnedChannel & Content Performance Competitor Benchmarking Campaign Strategy
- 22. © 2021 NetBase Quid 22 Real Time, AI-Enabled Platform Comprehensive, Scalable, Accurate, Normalized, Multi-source Connect Discover Monitor Your Data Global News & Media Business Data Blogs & Forums Social Customize Our applications are uniquely built on one powerful platform, providing a single source of truth for your organization Intelligence Connector
- 23. © 2021 NetBase Quid 23 Real Time, AI-Enabled Platform Comprehensive, Scalable, Accurate, Normalized, Multi-source Connect Discover Monitor Your Data Global News & Media Business Data Blogs & Forums Social Customize Intelligence Connector
- 24. © 2021 NetBase Quid 24 After Today’s Meeting You Will… • Potentially Feel Overwhelmed • Know that NetBase Quid is the most direct and efficient way to becoming Customer Obsessed • Know that we are your partner
- 25. 25 • Introduction • Recap of Needs & Pain Points • NetBase Quid –WhoWe Are,WhyWe Matter • What’s Happening in Consumer & Market Intelligence • Our Unique Solution Suite • Product Demonstration • Questions & Next Steps Agenda
- 26. © 2021 NetBase Quid 26 26 26 Product Demonstration • Competitor Monitoring &Tracking (NetBase) • Monitor Fluence’s Brand Health (NetBase) • Benchmark Competitor Owned-Channel Performance (Rival IQ) • Advanced AI toViewVertical Farming IndustryTrends (Quid)
- 27. © 2021 NetBase Quid 27 27 27 Questions and Next Steps - Configuration Exercise
- 28. © 2021 NetBase Quid 28 Diagnostic Analytics Predictive Analytics Prescriptive Analytics Descriptive Analytics Ad Hoc Organized Productive Strategic React Understand Lead Command We’re structured to support your journey from simple to advanced use cases
- 29. © 2021 NetBase Quid 29 Diagnostic Analytics Predictive Analytics Prescriptive Analytics Descriptive Analytics Ad Hoc Organized Productive Strategic React Understand Lead Command Where are you now? Where do you want to be? • Individual ability to demonstrate value and show unique insights • Strong at issue response and presenting accurate reflections • Trust in knowing what happened • Single team familiarity with metrics • Strong at contextualizing signals and trends • Trust in knowing why • Departmental usage with planning impact • Strong at discovering trends, risks, and opportunities • Trust in foresight on what will happen • Multi-departmental leverage for forecasting • Strong at using insights to shape consumer and market dynamics • Trust that insights will drive competitive advantage
- 30. © 2021 NetBase Quid 30 • Currently using Sprout to track social channels • Gleaning context behind metrics is difficult / manual • Need visibility and insights from consumer conversations when Fluence is not mentioned • Want insights to drive strategic decisions; not just response & engagement • Desire to expand into food industry (vertical farming) and medicinal • Would benefit from understanding how Fluence compares against competition What we Know - Confirmed • Plans for Sprout • Not migrating off Sprout. Happy with the P&E • Explained need to keep P&E separate from CMI • Research into alternative solutions • Still a little unknown • Elyse & Wendell Priorities • Become Customer Obsessed in 2022 • Timeline Expectation • ASAP / possibly Q2 start date. Can get signed by end of Quarter. • Budget • 35-70K range fits What we need to know