Network Focused Design '12
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The document discusses the evolution of design from focusing on physical objects to prioritizing the services and content they offer, exemplified by products like the Epoc neuroheadset. It introduces Network Focused Design (NFD), a holistic approach that emphasizes the relationships between services, products, people, and environments, organized into three phases aimed at creating meaningful value exchanges. The text highlights the need for transdisciplinary collaboration and rethinking business models in a data-driven world, where products function as service avatars rather than mere items of ownership.
Network Focused Design '12
- 2. Design icons were all about the object itself, the aesthetics of it.
- 3. We now see more and more products that are more about the content, or the service it offers. EPOC Neuroheadset measures your brainwaves, making them into an interface controller. The EPOC Neuroheadset offers an API for programmers to build their own interfaces around the headset.
- 4. “...digital networked object design is not so much about the object, but moreover about the social relationships around it.” — Mike Kuniavsky Author of Smart Things, Ubiquitous Computing User Experience Design
- 5. VALUE IS BEING SHIFTED... RESULTING IN PRODUCTS BECOMING SERVICE AVATARS.
- 6. PEOPLE PRODUCTS SERVICES ENVIRONMENTS INFORMATION-FUELLED ERA People, products, services and environments are more and more connected. The web (and its information) are the fuel for these different elements.
- 7. LIVING NETWORK The result of all this is a society that operates as a living network.
- 8. DATA IS UBIQUITOUS... BUT HOW TO CREATE VALUE WITH IT?
- 9. Here’s where Network Focused Design sets in. NFD is a design approach we made in order to design successful solutions for our connected world.
- 10. MENNO HUISMAN WIMER HAZENBERG SARA CÓRDOBA RUBINO NFD THINKERS NFD was instigated by: Menno Huisman, creative director at design & strategy studio Booreiland. Wimer Hazenberg, creative director at Booreiland. Sara Cordoba Rubino, researcher at Booreiland.
- 11. NFD is extensively explained in our book Meta Products. Basically, it’s divided over 3 phases, and every phase has 3 steps.
- 12. NFD IS A HOLISTIC APPROACH TO DESIGN NETWORKS WHERE THE FOCUS IS ON THE RELATIONSHIPS BETWEEN SERVICES, PRODUCTS, PEOPLE AND ENVIRONMENTS.
- 13. PHASE 1 VISUALIZE THE NETWORK Behaviour | Context | Aspirations PHASE 2 SET A DIRECTION Make sense | Design criteria PHASE 3 DESIGN THE META PRODUCT Interactions | Touchpoints THE PHASES OF NFD
- 14. TOUCHPOINT THE PHASES OF NFD
- 15. KIDS 6-12 SMS/CHAT GO TO PLAY & MULTITASK BUILD THEIR SCHOOL SOCIALIZE IDENTITY KIDS 6-12 KIDS 6-12 SCHOOL EVENTS/ PHONE (COOL ROLE MODELS) KIDS TOYS PHONE PARTIES GAMES WANNABE 6-12 DESIGNERS PARENTS FRIENDS FRIENDS PARK TOY SHOPS TOP DESIGNERS SUPERMARKET NETWORK OF VALUE EXCHANGE NFD aims to investigate the exchange of value within a network. Value can be money, attention, an action etc.
- 16. NETWORKS HAS SOME DESIGNING FOR CHALLENGES...
- 17. CREATE MEANING OUT OF THE OMNIPRESENT DATA There’s lots of data out there. The trick is to translate data into valuable information, since only valuable information is meaningful to people.
- 18. HOOK ON TO EXISTING NETWORKS OF VALUE Think of the world as consisting of numerous API’s. As a designer you’ll have to be aware that your product, service or whatever will become part of a network. Ensure it has touchpoints/open ends.
- 19. SYSTEM PRODUCT INTERACTION SERVICE DESIGNER DESIGNER DESIGNER DESIGNER WORK IN TRANSDISCIPLINARY TEAMS It will become more and more important to work together with other disciplines. Mindsets have to change too, product designers should think of applying the web as a material in their products, while interaction designers for the web have to think beyond screens and displays.
- 20. RETHINK BUSINESS MODELS We have to rethink the paradigm of ownership. Products as service avatars means paying for usage, instead of owning a product for the product itself.
- 21. SOME EXAMPLES...
- 22. WATTSON —by DIY Kyoto AMBIENT INTELLIGENCE Wattson measures your energy consumption in your home.
- 23. KOUBACHI —by Koubachi AG AMBIENT INTELLIGENCE Koubachi measures the status of your plants in your home, and advises you whether to give them more water, more light etc.
- 24. MOGEES —by Zamborlin & Schnell TOUCH INTERFACES Mogees are hyper sensitive microphones that can be placed on every imaginable surface, using that surface as an acoustic instrument.
- 25. SENSEAWARE —by FedEx TRACKING SenseAware tracks package conditions during in-transit.
- 26. SONGDO IBD —by Gale International LLC. SMART CITIES Songdo IBD is a fictive city in which all elements are interconnected and communicate with each other. It’s an example of how the creators think cities will work in the near future.
- 27. OUR WORKSHOPS...
- 28. AIR QUALITY EGG —Booreiland X Pachube Air Quality Egg senses the air quality in big metropolitan areas and plots statistics on your screen. We kicked off this project with a workshop together with Pachube.
- 29. MONSKEYS —Booreiland X Kop & Schouders Monskeys are designer toys. We helped the company to get more out of the product itself by doing a workshop. We’re now innovating towards a better connection between the web and the toys themselves.
- 30. KEYWORDS: Network mindset Meaningful value exchanges Transdisciplinarity Data is a material
- 31. “...five years ago, you wouldn’t have designed an object knowing that it could be so immediately connected, recognizable, change and react. Today potentially this happens. So the way of designing is different, as you have to consider a new spectrum of variables.” — Federico Casalegno Director Mobile Experience Laboratory, MIT
- 33. booreiland.nl twitter.com/booreiland metaproducts.nl twitter.com/meta_products