ISA11 - Brian Rink - Designing with elephants
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The document provides an overview of design thinking and its application in different contexts. It discusses using design thinking in healthcare, financial services, government and other organizations. It outlines workshops and projects to build awareness of design thinking and foster collaboration. It also discusses enabling emergence through active discovery, conversations, socialization and connecting individuals and teams.
ISA11 - Brian Rink - Designing with elephants
- 1. An elephant is a horse designed by committee. elephant horse
- 5. Strong individualist Independent spirit Elegant expression Temperamental
- 6. Empathetic & loyal Focused on the herd Multi-skilled Deliberate & analytic
- 7. Designing with elephants Learning from the creative herd Brian Rink IXDA - South America 01.12.11
- 8. Brand Design Space Design Human Organization Factors Design Manufacturing Liaison Design and Engineering Interaction Design Business Factors
- 9. Design thinking in healthcare organizations
- 10. Design thinking in financial service organizations
- 11. Design thinking in government organizations
- 12. Workshops to build “Learn-by-doing” projects Enterprise-level awareness of to foster internal creativity innovation strategies design thinking and collaboration
- 13. The creative herd mentality: Diversity of inputs and skills Common set of values Aspiration to make new stuff 13
- 15. Interaction Designers UX Service Designers Designers
- 16. Industrial Designers Environments Product Designers Designers Clients Engineers Interaction Designers UX Service Designers Designers Usability Specialists Graphic Software Designers Developers
- 17. Better, more interesting problems to solve 17
- 18. IDEO BURNING MAN HACK FWD
- 20. engineer IxD guru IxD ID HF business writer strategy toy guy
- 21. WE ARE INSPIRED BY PEOPLE WE BUILD TO THINK AND THE WAYS THEY LIVE. AND THINK TO BUILD. EMPATHY PROTOTYPING
- 23. 30 + years
- 24. shared aspiration emergence 24
- 25. ENABLING EMERGENCE HOW TO FOSTER EMERGENCE INDIVIDUALS ACTIVE DISCOVERY, CONVERSATIONS SOCIALIZATION & TEAMS PATTERN-MAKING IDEA MIDDLE EAST >GUIDE INDIVIDUALS + TEAMS >CONNECTING + MATCHMAKING >KS TOOLS >MOTIVATE, ENCOURAGE, COACH APPEARS IN >PUSH + PULL >ENTREPRENEURS >PROJECT TEAM DEBRIEF >STUDIO CULTURE PROJECTS, ADHERENCE >SPEAKING OPPS E TANGIBLY IDENCE CYCL EXPRESSED INSIGHTS S@S PROJECTS CROWD SUSTAINABILITY ENTERPRISE SCOPE PROJECTS EV >SELLING + SCOPING PROJECTS SCALE AROUND IT, ENERGY >RESOURCING >BD SPECIALISTS >P+L BUILD A TEAM >PUBLICIZING >BUILD NETWORKS >GOVERNANCE STRUCTURE >LEADERSHIP >P.R. GOV’T / PUBLIC POLICY RAINMAKING, BUILD A BIZ BUILD SCALE F+B SHAPING THE OFFER DOMAIN OR PRACTICE
- 26. Human-centered design tool kit 26
- 28. 28
- 30. Shanghai Mumbai Singapore Emergent locations
- 31. BURNING MAN
- 33. Diversity, scale & mash-ups
- 34. Diversity, scale & mash-ups
- 40. Principles of Burning Man 1. Radical inclusion 6. Communal effort 2. Gifting 7. Civic responsibility 3. De-commodification 8. "Leave No Trace" 4. Radical self-reliance 9. Participation 5. Radical self-expression 10. Immediacy
- 41. Lars Hinrichs
- 43. Participation & Shareholder’s Agreement Page 1 of 27 Geek (Name of founder) , Geek (Name of founder) , Geek (Name of founder) , UG (Name) (HAFTUNGSBESCHRÄNKT), and HackFwd Capital GmbH & Co. KG The Geek Agreement Version 1.1 All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO HAMBURG LONDON MUNICH
- 45. When assembling a creative Herd ...
- 46. Define the “framing” Express a creative aspiration clearly and re-examine it periodically. Step back and allow teams to align around passion areas that support the aspiration. Build in an expectation for change.
- 47. Connect structure and behavior Encourage mash-ups and constructive clashes. Act generously and “gift” inspiration to one another. Recognize and celebrate what emerges.
- 48. Maintain momentum Help teams self-organize and eliminate bureaucracy. Optimize around speed. Build expert networks beyond the herd to overcome road blocks.
- 49. Obrigado! Brian Rink brink@ideo.com