NFC and the Growth of Connected Consumer Devices
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The document discusses the advancements in Near Field Communication (NFC) technology and its role in the growing connectivity of consumer devices. It highlights the requirements of connected consumers for easy access, data sharing, user control, and security, while providing examples of NFC applications in various sectors such as smart lighting, luxury goods, and data tracking. Additionally, it outlines the mission of the NFC Forum in developing standards and promoting the widespread adoption of NFC technology.
NFC and the Growth of Connected Consumer Devices
- 1. NFC AND THE GROWTH OF CONNECTED CONSUMER DEVICES Alexander Rensink NFC Forum Vice Chairman, NXP Semiconductors Smart Contactless World 2015.9.15 Advancing Near Field Communication Technology
- 2. WE’RE ON THE VERGE OF A WORLD SO CONNECTED… Advancing Near Field Communication Technology2
- 3. CARS COMMUNICATE WITH EACH OTHER TO AVOID ACCIDENTS 3
- 4. INTELLIGENT TRANSPORTATION SYSTEMS MINIMIZE TRAFFIC 4
- 5. RESOURCES MAKE THEMSELVES AVAILABLE WHEREVER WE GO 5
- 6. TASKS OF ALL KINDS CAN BE PERFORMED WITH JUST A TAP 6
- 7. EVEN UNCONNECTED OBJECTS POSSESS INTELLIGENCE 7
- 8. WHAT DOES THE CONNECTED CONSUMER REQUIRE? Advancing Near Field Communication Technology8
- 9. CONNECTED CONSUMER REQUIREMENTS Advancing Near Field Communication Technology9 Easy Network Access and Data Sharing User Control with Expressed Intent Data Security at Multiple Levels Ability to Connect the Unconnected Only NFC Provides:
- 10. EASY NETWORK ACCESS AND DATA SHARING BETWEEN DEVICES Advancing Near Field Communication Technology10 ● No lengthy handshaking ● No user data entry required ● No additional user interface required ● Fast, error-free data sharing
- 11. USER CONTROL WITH EXPRESSED INTENT Advancing Near Field Communication Technology11 ● Simple, intuitive means of user intent to initiate action ● Sure and consistent ● User options to set and enforce preferred degree of control
- 12. DATA SECURITY AT MULTIPLE LEVELS Advancing Near Field Communication Technology12 ● Built-in features that limit opportunities for eavesdropping, man-in-the-middle attacks ● Easy-to-deploy options for additional protections to match each use case ● Tools to set and enforce security preferences Secure Element App-Level Security User Settings Digital Certificates Range Limit
- 13. THE ABILITY TO CONNECT THE UNCONNECTED Advancing Near Field Communication Technology13 ● It‘s The Internet of Things, not The Internet of Electronic Things ● Need a way to embed intelligence in unpowered, unconnected objects and things ● Need a way to gather data from unpowered, unconnected objects and things
- 14. BENEFITS OF THE CONNECTED WORLD ● Increased productivity ● Fewer steps ● Less data re-entry ● Greater, easier control ● Better coordination ● Data analytics ● Cost savings Juniper Research: 38.5 billion connected devices by 2020 14
- 15. NFC AND CONNECTED CONSUMER EXAMPLES 15 ● Temperature/humidity sensors in fine wine cases ● Provides data en route with a tap of an NFC-enabled device ● Tracks cold chain for quality ● Ensures provenance
- 16. NFC AND CONNECTED CONSUMER EXAMPLES 16 ● Smart Lighting ● Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone ● Simplifies setup and control
- 17. NFC AND CONNECTED CONSUMER EXAMPLES ●Luxury Goods and Collectibles Embedded NFC tags in luxury goods enable consumers to verify their authenticity NFC tags in collectible footballs used in college games provide proof of authenticity and the ball’s history Advancing Near Field Communication Technology17
- 18. NFC AND CONNECTED CONSUMER EXAMPLES 18 ● NFC adds fun and excitement to everyday consumables NFC tag in cereal box insert Delivers fully customizable offers
- 19. NFC INDUSTRY UPDATE Advancing Near Field Communication Technology19
- 20. NFC MARKET OPPORTUNITY Advancing Near Field Communication Technology20 . • 330+ models worldwide • 1 billion in market now • Over 2 billion by end of 2016
- 21. THE NFC FORUM AND THE CONNECTED CONSUMER Advancing Near Field Communication Technology21
- 22. NFC FORUM MISSION Advancing Near Field Communication Technology22 ● Develop standards-based NFC specifications ● Encourage the development of products based on NFC Forum specifications ● Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications ● Educate consumers and enterprises globally about NFC Specifications & Application Documents Compliance Branding
- 23. SPONSOR MEMBERS Advancing Near Field Communication Technology PRINCIPAL MEMBERS
- 24. ASSOCIATE MEMBERS Advancing Near Field Communication Technology24
- 25. IMPLEMENTER MEMBERS Advancing Near Field Communication Technology25 NON-PROFIT MEMBERS
- 26. HOW THE NFC FORUM IS SUPPORTING THE CONNECTED CONSUMER 26 Harmonize existing contactless standards Enable new applications and services 22 Specifications published Over 50,000 downloads Technical Specifications Advance NFC initiatives Influence new technical specifications Create new business alliances and opportunities Contribute to the growth of NFC Collaborate with over 165 companies worldwide Special Interest Groups (SIGs) Collaborate with industry stakeholders to determine most pressing needs and promising directions Ensure that new NFC solutions are future-safe Work across Consumer Electronics, Health Care, Payment, Retail and Transport business sectors Membership Establishes strong foundation for NFC implementations Fosters gold standard of confidence and credibility 25 authorized labs; 7 validated test tools, over 100 certified devices Plugfests for testing interoperability and compliance Compliance Program http://nfc-forum.org/
- 27. THANK YOU! Please join us at the NFC Forum: http://nfc-forum.org/about-us/join-the-forum/ Advancing Near Field Communication Technology27
- 28. IMAGE CREDITS Advancing Near Field Communication Technology28 Slide 3: NXP Slide 4: NXP Slide 5: Samsung Slide 6: Opus One Winery; Egeetouch.com; Kraft Foods Slide 7: LG; Restaurant Popolare; Coca-Cola Co.; Sony Slide 10:Techhive Slide 13: Signbox; Shenzhen Chuanxinjia RFID Tag Co., Ltd.; Samsung; Atuch.com Slide 15:eProvenance Slide 16:EnOcean Slide 17:Big Game USA/PROVA Group; Slide 18:NXP
- 29. BACKUP Advancing Near Field Communication Technology29
- 30. Advancing Near Field Communication Technology30 HOW NFC SUPPORTS THE CONNECTED CONSUMER An inexpensive means of providing intelligence NFC-enabled chips Easy network access NFC Connection Handover A means of easy user intent Intuitive tap interface A way to link physical objects to the online world NFC tags
- 31. CONNECTED CONSUMER DEVICES ●Wearable baby monitors ●Cars that send alerts for service needs ●Smart thermostats that automatically adjust the temperature ●Ovens that preheat in time for your arrival home … and many more 31
- 32. NFC CONNECTS CONSUMERS TO BLUETOOTH AND WIFI 32 • Simple pairing of BT using NFC Connection Handover • Wi-Fi CERTIFIED Wi-Fi Protected Setup™ includes NFC for simple setup of security- protected Wi-Fi devices and networks
- 33. Advancing Near Field Communication Technology33 • All of the world’s major mobile operating system providers • All of the leading NFC payment service providers • All of the major NFC chip vendors • Billions of smartphone users THE NFC FORUM REPRESENTS