The NFC in Action conference held on October 10, 2014, in Tokyo focused on the current state of the NFC market, the growth of connected consumer electronics, and various case studies on NFC applications. Key discussions included Host Card Emulation (HCE), advancements in NFC technology, and its integration with the Internet of Things (IoT). Significant insights were shared by industry leaders on optimizing NFC deployment across sectors such as healthcare, transportation, and consumer electronics.