Tapit - An NFC overview 2013
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Tapit, an Australian start-up founded in 2011, is a global leader in information delivery using NFC technology with offices worldwide. The document outlines the rapid growth of NFC devices from 0 in 2010 to projected hundreds of millions by 2014, emphasizing the technology's potential beyond payments into areas like product authentication and personalized experiences. Key to NFC's success are universal standards and the collaboration of industry players, with a projected $180 billion in NFC-driven transactions by 2017.
Tapit - An NFC overview 2013
- 1. Insert dramatic heading about NFC here Tapit Gilbert & Tobin Event 2013
- 2. Why am I talking tonight? Australian start-up founded in 2011. Global leader in information delivery using NFC. Offices in New York, Sweden, France, Japan, Sydney, Dubai & Vietnam.
- 3. So you’ve heard about this NFC thing? Never F**king Coming Not For Commerce Nobody F**king Cares Near Field Communications
- 4. NFC vs. other mobile tech
- 5. You’ve been using something similar for years…. Radio Frequency Identification (RFID) Near Field Communication (NFC)
- 6. NFC is chip based = Moore's Law principle
- 8. Key ingredients to NFC success UNIVERSAL STANDARDS & PROTOCOLS NFC ENABLED DEVICES PRODUCTS & SERVICES
- 9. Why I can’t sleep at night…… 5,000 NFC devices {2011} 4,375,000 NFC devices {2013} 7,000,000 NFC devices {2014} Source; Google, GFK, Tapit 2013
- 10. Why I really can’t sleep at night…… 0 NFC devices {2010} 200,000,000 NFC devices {2013} 300,000,000 NFC devices {2014} Source;NXP, 2013
- 11. Years of pilots getting it all ready for you
- 12. Years of unprecedented collaboration
- 13. The NFC wave is being driven by payments $180 billion worth of transactions {2017} Source; Juniper, 2013
- 14. And government related services……
- 15. But so much more to NFC than payments……..
- 17. Simplicity, Effortless = Mass market appeal
- 18. NFC will impact life in a variety of ways across the day
- 19. What to expect next….. Automated actions / events within applications Personalised experiences (If / And / Or) Identity Association Further data dimensions (location, time, frequency, etc) Measurability through from awareness to purchase.
- 21. THANK YOU Andrew Davis COO & Co-Founder andrew@tapit.com.au +61-406-996-769 @tapitnfc