@amaokc / #amaokc
I’m no longer
@amaokc / #amaokc
You, Inc.
To understand LinkedIn, you must know your bacon.
@amaokc / #amaokc
You, Inc.
CEO
1st
1st
1st
1st
1st
1st
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
3rd
3rd 3rd 3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
@amaokc / #amaokc
In 200 countries
Available in 20 languages
40% of users check
LinkedIn daily
Business pages: 3 million
Avg # of daily LI mobile job
applications: 44,000
19% of people have 300-500
1st level connections
21% of users have 500-999
1st level connections
Premium subscriptions up
46% year-over-year
2013-2014: users w/ over
500 connections grew 41%
Avg # of groups per user: 7
2.1 million groups
300 million users (1/3 in the U.S.)
by the #’s
@amaokc / #amaokc
ANALYSIS
LinkedIn Facebook Twitter
14
17
64
Twitter
14%
facebook
17%
LinkedIn
64%more people
to your homepage
than facebook or twitter
4x
sends
(No Longer) Lost on LinkedIn
(No Longer) Lost on LinkedIn
!
!
IMPROVE MY
PROFILE
!
!
!
!
JOB SEARCH
!
!
SALES LEADS,
MAKING MORE
CONNECTIONS
!
CONTENT,
ADS, BIZ PGS
@amaokc / #amaokc
Networking
If I had to name the single
characteristic shared by all the truly
successful people I’ve met over a lifetime,
I’d say it is the ability to create and
nurture a network of contacts.
„
- Harvey Mackay
(No Longer) Lost on LinkedIn
@amaokc / #amaokc
LinkedIn InMap
Visualize Your Network
1#
@amaokc / #amaokc
Content
2#
Trending
Content
Tool
@amaokc / #amaokc
How important is SlideShare?
Slideshare
23%
77%Unique Visitors
to LinkedIn
186 million
unique visitors
1st QTR
3#
LI iPhone/iPad
Contacts
SlideShare
(Android Only)
Recruiter
Pulse50%
4#
5#
6#
developer.linkedin.com/plugins
embed your
profile on
your website
and other goodies at:
7#
LinkedIn
Marketing
Solutions
business.linkedin.com/marketing-solutions
@amaokc / #amaokc
Paid vs Free
!
$50,000
$45!
Job
$75
New!
Premium
Spotlight
$10
@amaokc / #amaokc
Networking
Networking may not be rocket
science, but studies prove it works for
rocket scientists.
„
- Harvey Mackay
@amaokc / #amaokc
ghost
edits
@amaokc / #amaokc
7
@amaokc / #amaokc
Profile Pro Tip
Roboto
Picasso
@amaokc / #amaokc
Profile Pro Tip
Title
Header
DAISNAID
{ Customize
7 seconds
@amaokc / #amaokc
Profile Pro Tip
The
show
part of
show
&
tell
UVP + CTA
Showcase
7 seconds
{
@amaokc / #amaokc
Profile Pro Tip
The tell part
of show & tell
Posts
Give to get
7 seconds
Showcase your UVP
@amaokc / #amaokc
Networking
Your car just gets you to work. Your
network can determine whether or not
you’ve got work to go to.
„
- Harvey Mackay
(No Longer) Lost on LinkedIn
#followers
(No Longer) Lost on LinkedIn
@amaokc / #amaokc
The Social
Media Handshake
What
is
your
!
Handshake?
@amaokc / #amaokc
Connecting
Pro Tip
Make it
Personal Thank you for contacting us regarding your store, !
I sent you pricing as per our discussion, please let !
me know if you did not receive it. I use LinkedIn to !
stay in touch with my network (I don't pester !
people, I just love to stay connected). !
Whether we do business with you or not, !
I wish you luck!!
!
Bobby Lehew / Robyn / SwagExpert
„
@amaokc / #amaokc
Make more connections.
Review monthly
your email sent
file and social
channels.
Go through your
connections’
connections.
Connecting
Pro Tip
kinda creepy, but not
if you’re cool about it
Brainstorm, on
paper, your
social spheres.
work
volunteer
family
play
@amaokc / #amaokc
Networking
Your network is the best, most emphatic,
and most credible reflection of your
success and your talents.
„
- Harvey Mackay
@amaokc / #amaokc
@amaokc / #amaokc
courtesy of:
@amaokc / #amaokc
ad$
@amaokc / #amaokc
Ads
ad$
refine
update
@amaokc / #amaokc
Ads
engagement 0.38%
CTA
@amaokc / #amaokc
@amaokc / #amaokc
Company Page
Image
7 seconds
Updates
@amaokc / #amaokc
Careers
7 seconds
Careers
Page
Video
“work at
NPR”
@amaokc / #amaokc
Showcase Pages
Showcase
7 seconds
@amaokc / #amaokc
@amaokc / #amaokc
Networking
I don’t know what I’ll be doing
a year from now, but whatever it is
undoubtedly will be based on the
contacts I made today.
„
- Harvey Mackay
@amaokc / #amaokc
I’m no longer

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