Note: All quotes, summaries, and paraphrased material from
the essay must be cited with the author’s last name followed by
the page number, or it is plagiarism! There are at least 6 quotes
from the article and depending on how many pieces of
propaganda you cite, there will be 1quote for each one.
CRITICAL ANALYSIS
ENGLISH 1301 FINAL EXAM
Purpose: To evaluate somebody’s work (a book, an essay, a
movie, a painting …) in order to increase the readers’
understanding of it. A critical analysis is subjective writing
because it expresses the writer’s opinion or evaluation of a text.
Analysis means to break down and study the parts. Writing a
critical paper requires two steps: (1) critical reading and (2)
critical writing.
Critical reading:
1. Identify the author’s thesis and purpose.
2. Analyze the structure of the passage by identifying all main
ideas.
3. Consult a dictionary to understand material that is unfamiliar
to you.
4. Make an outline of the work or write a description of it.
5. Write a summary of the work.
6. Determine the purpose which may be
· To inform with factual material
· To persuade with appeal to reason or emotions
· To entertain (to affect people’s emotions)
7. Evaluate the means by which the author has accomplished
his purpose.
· If the purpose is to inform, has the material been presented
clearly, accurately, with order and coherence?
· If the purpose is to persuade, look for evidence, logical
reasoning, and contrary evidence.
· If the purpose is to entertain, determine how emotions are
affected: does it make you laugh, cry, angry? Why did it affect
you?
Consider the following questions:
1. How is the material organized?
2. Who is the intended audience?
3. What are the writer’s assumptions about the audience?
4. What kind of language and imagery (relating to the five
senses) does the
author use?
OUTLINE FOR CRITICAL ANALYSIS
I.
Background information to help your readers understand the
nature of the work.
A. Information about the work
1. Title
2. Author
3. Publication date and source (where was it published?)
4. From where was this taken?
5. Expertise of author
6. Statement of topic and purpose
B. Thesis statement (from the essay itself) indicating writer’s
main
reaction to the work. Note: Be sure to use quotes
and a citation
(paragraph from which it is taken).
C. Does the author have a strong argument in favor of capital
punishment? Note: This does not mean you agree
with it, but
has he attacked his opponents’ views vigorously?
II.
Summary of the work (2-3 sentence overview). This cannot be
quoted but must be in your own words. Note: You also
need a
citation. Give only the paragraph number from which it
was
taken.
III.
Main points of argument
A. What does the author suggest but not state directly?
(implication)
B. What conclusion(s) does the author make? Note: This
should be
a paraphrase with a citation, using the paragraph
number from
which it is taken.
IV.
Evidence
A. Comment on the amount of evidence the author uses. Too
much?
Too little? Enough?
B. Is the evidence a fact or measurement about something that
has
actually occurred?
C. Which kind of data does the author rely on the most (logical,
ethical, or emotional? Give example of each kind of
appeal
(need one example of each kind of data as applicable). An
example requires you to quote a sentence from the article
and use
a parenthetical citation.
V.
Persuasiveness
A. Is the evidence consistent with the argument?
B. Why or why not?
C. Is the argument convincing? (This does not mean you agree
with
Koch’s point of view) but that he is an effective
debater.
D. Why or why not?
E. Has the author used enough counterarguments and disproved
them? (He used 7; should he have included more?)
F. If so, what additional counterargument should he have
included?
G. Is there enough evidence to judge the argument?
H. If not, what additional evidence do you think is needed to
judge
the validity of the author’s point of view?
VI.
World view
A. What general assumptions does the author have underlying
readers’ thinking?
B. What is he/she taking for granted or not taking into account?
C. What world view does the author have about capital
punishment?
D. Is there another world view or point of view that author
should
consider?
E. Find an article on capital punishment from the internet,
which
agrees with your position. For example, if you agree with
Koch,
find an article that says capital punishment should be a form
of
punishment that each state keeps. If you disagree with
Koch, find an article that says capital punishment is wrong.
Be sure to do the following: (1) Print a copy of it and place
it
behind your typed outline in a folder. (2) Quote one or two
sentences from the article, using parenthetical citations
to show it is borrowed material. (3) Underline the summary
statement from the article, using a blue or black pen or a
highlighting pen.
VII.
Propaganda
A. What examples, if any, of propaganda words and techniques
are
used in the arguments? Refer to Attachment 1 on
Propaganda
Techniques to Recognize). If one or more is used,
list it (them).
B. If propaganda is used, identify what technique is being used
and
cite an example of it from the essay.
C. What fallacies, if any, does the author use? (A fallacy is
reaching
a conclusion falsely or “jumping to conclusions.”
D. Cite examples from the text of each fallacy, as applicable.
This
requires you to quote from the article and use a
citation.
VIII.
Your take
A. How effective is the topic? (Is this topic timely?)
B. To whom is this essay directed?
C. Do you agree or disagree with the article?
Note: you must totally agree or totally disagree with
the article—
you can’t “straddle the fencepost.”
D. State your rationale (reason[s]) for your position.
Points to Remember (checklist before you submit the final for a
grade):
1. Avoid introducing your ideas by stating “I think” or “In my
opinion.”
Keep the focus on the subject of your analysis, not on
yourself.
Identifying your opinions weakens them. Important: Do not
use “you”
or “your” unless it is quoted from the author. If you quote
the author,
use parenthetical documentation. Include the paragraph
number after the
author’s name. Example: “It is an illusion to let ourselves
believe that
doing away with capital punishment removes the murderer’s
deed from
our conscience. The rights of society are paramount. When
we protect
guilty lives, we give up innocent lives in exchange. Note:
The period
after the parenthetical note, not before it.
2. Always introduce the work. Do not assume that because
your reader
knows what you are writing about, you do not need to
mention the work’s
title. Furthermore, use the author’s LAST NAME or refer to
him as the
AUTHOR. Use present tense when discussing the essay
(unless a quote
is in the past tense). Koch is deceased, but his work lives on!
Do not
begin every sentence with Koch; vary your sentences so that
some of
them use the words “the author.” Important: Do not use the
word
“says” in every sentence when you are referring to Koch’s
work. Use
synonyms such as states, asserts, or affirms. WATCH
OUT!Every
tensethat you use regarding Koch’s work belongs in the
PRESENT
TENSE.The only exception is when you give biographical data
on
Koch, and you must use the PAST TENSE, in this case, because
Koch
is deceased.
3. Consider these questions as well:
a. Is there a controversy surrounding either the passage or
the subject
which it concerns?
b. Is the subject matter of current interest?
c. What is the overall value of the passage?
d. What are its strengths and weaknesses?
e. Support your thesis with detailed evidence from the text
examined.
Use parenthetical documentation to document quotes and
paraphrases.
f. Remember, the purpose of a critical analysis is not merely
to inform,
but also to evaluate the worth, utility, excellence,
distinction, truth,
validity, beauty, or goodness of something.
g. Even though as a writer you set the standards, you should
be open-
minded, well informed, and fair. You can express your
opinions, but
you should also support them with evidence.
h. Your review should provide information, interpretation,
and
evaluation.
4. The information will help your reader understand the nature
of the work
under analysis. The interpretation will explain the meaning
of the work,
thereby requiring your correct understanding of it. The
evaluation will
discuss your opinions of the work and present valid
justification for them.
Directions: Write a 3-4 pagecritical analysis on the following
article listed below. Use the standard format: title, double
spaced, 12 font (Times Roman). Use parenthetical
documentation when you quote from the author to prove your
points. Accepted resources: a dictionary, the internet (for
reading the essay and an online article that agrees with your
point of view), and a thesaurus, but no in-person or online
tutor’s help is allowed! Your title will be the following: name
of the essay centered on one line, the author’s name, and the
words CRITICAL ANALYSIS on the third line beneath it
(single spaced). This essay will be written outside of class in
Week 15 when we are not scheduled to have class. Your paper
will be submitted on the day/evening that has been announced in
the Class Schedule and in class.
Important: You will need a typed outline (fill in the data on the
outline provided) and a Grading Profile Sheet, with all blanks
filled in. To help you prepare for the final, we will discuss the
questions on the outline on “Death and Justice: How Capital
Punishment Affirms Life” in class, which is the essay I have
chosen for the critical analysis. You can find this article on
Google.
The critical analysis will be on the following essay: “Death and
Justice: How Capital Punishment Affirms Life” (Google) by
Edward Koch.
Documentation: While there is no WORKS CITED page
required, you must use parenthetical documentation when you
quote from Koch’s essay or the internet article that expresses an
author’s position on capital punishment. This belongs in
paragraph 6 (World View). When you find the article, first
summarize it. For example, Martin Ellison affirms the death
penalty should be available to deter heinous criminals from
murdering
indiscriminately once they have served their time and are
released from prison. (The following is a summary statement).
Martin Ellison in his essay entitled “______________” states
the following:
“____________________________________________________
________
_____________________________________________________
________
_____________________________________________________
________
__________(2).” This is a direct quotation from the article. On
the other hand, if you disagree with Koch, then find an article
that disagrees with capital punishment and quote one or two
sentences from it, using parenthetical documentation. Referring
to an article other than Koch’s essay lets me know that you did
some research on capital punishment to find another position
that agrees with yours. Note: Be sure to underline the summary
statement as well as the quote you used and attach it to your
final. It will be the final page.
Important: Only two or three of the following are used in
Koch’s article. Your job is to identify the ones he used by
quoting from the article. Example: Koch uses a weak inference
when he states the following:
“____________________________________________________
_____
_____________________________________________________
____(5).”
ATTACHMENT 1
Propaganda Techniques to Recognize
1. Name calling or stereotyping: Giving a person or an idea a
bad label by
using an easy-to-remember pejorative name. This is used to
make us
reject and condemn a person or idea without examining what
the label
really means. Examples: “Republican,” “Tree-Hugger,”
“Nazi,”
“Environmentalist,” “Special-Interest Group.
2. Virtue Words or Glittering Generality: These words are
used to fool
us into accepting and approving of things without examining
the
evidence carefully, Examples: “Natural,” “Democratic,”
“Socialist,”
“Tea Party,” “Communist,” “Moderate,” “Left Wing,” and
“Right
Wing.”
3. Deification: This is when an idea is made to appear, sacred,
or very
special and therefore above all law. Any alternative or
opposite points of
view are thereby given the appearance of treason or
blasphemy.
Examples: “God-given right …,” “Mother Earth”
4. Transfer: Transfer is when a symbol that carries respect,
authority,
sanction, and prestige is used along with an idea or argument
to make it
look more acceptable. Examples: American Flag,
University Seal,
Medical Association Symbol (or something that looks like
it). This
method is also called Guilt or Virtue by Association.
5. Testimonial: When some respected celebrity (or
alternatively someone
generally hated) claims that an idea or product is good (or
bad). This
technique is used to convince us without examining the facts
more
carefully.
6. Plain Folks: This is a way that a speaker convinces an
audience that an
idea is good because they are the same ideas of the vast
majority of
people like yourself. Examples: “This is the will of the
People,” “Most
Americans …,” “jury of your peers.” Another example is
when the
speaker tells a story about a family or people that are “just
like you” to
reinforce the speaker’s point of view.
7. Bandwagon: This common propaganda method is used when
the
speakertries to convince us to accept their point of view or else
we will
miss out on something really good. The Band-Wagon
technique is often
used in advertising. Examples: “This is the wave of the
future,” “Be the
first on your block,” “Act Now!” You might ask yourself,
“What if I was
the only one on my block because no one else was interested
(duped)?”
8. Artificial Dichotomy: This is when someone tries to claim
there are
only two sides to an issue, and that both sides must have equal
presentation in order to be evaluated. This technique is used
to fool us
into believing there is only one way to look at an issue,
when in fact,
there may be many alternative viewpoints or “sides.” Like
most
propaganda techniques, it signifies reality and therefore
distorts it, often
to the advantage of the speaker. A classic example is the
“intelligent
design” versus “evolution” controversy.
9. Hot Potato: This is an inflammatory (often untrue)
statement or
question used to throw opponents off guard, or to embarrass
them.
Examples: “Have you stopped beating your spouse?” “When
will you
pay the taxes you owe?” The fact that it may be utterly
untrue is
irrelevant because it still brings controversy to the opponent.
More
recently, Mitt Romney in the 2012 election was asked by a
journalist
and others, “Why won’t you submit more than two years’
income tax
returns? To this, he responded that two years was enough.
10. Stalling or Ignoring the Question: This technique is used to
play for
more time or to avoid answering a pointed question.
Examples: “More
research is needed …,” “A fact-finding committee is
working on this
issue …” I am calling for an investigation on this failure
…” When
asked about a tax increase possibility a senator replies: “I
have always
met the obligations I have to those I represent.”
11. Least-of-Evils: This is used to justify an otherwise
unpleasant or
unpopular point of view. Example: “War is hell, but
appeasement
leads to worse disasters.”
12. Scapegoat: This often is used with built-by-association to
deflect
scrutiny away from the issues. It transfers blame to one
person or group
of people without investigating the complexities of the
issue. Examples:
“George W. Bush got us into Iraq,” “President Reagan
caused the
national debt.” In the 2008 election of Barack Obama as
president, we
soon discovered how many times he was blamed for the
weak economy,
dwindling jobs, and high numbers of unemployed
Americans, just a few
points mentioned.
13. Cause and Effect Mismatch: This technique confuses the
audience
about what is really cause and effect. In fact, the causes of
most
phenomena are complex, and it is misleading to say just one
of the
following: “Tuberculosis is caused by bacteria,”
“Tuberculosis is caused
by un-regulated capitalism that creates poor working
conditions,”
“Tuberculosis is caused by a lack of effective antibiotics.”
14. Distortion of Data or Out of Context or Card Stacking: This
is
used to convince the audience by using selected information
and not
presenting the complete story. Examples: “A study was
done that
showed eating peanut butter causes liver cancer.” (The fact
that later the
study was later shown to be flawed or funded by the peanut
butter haters
and therefore suspect, is not revealed). A variation would
be “Raising
the speed limit to 65 mph resulted in many fewer traffic
fatalities.” Such
statements need to be checked with how many people were
driving
before and after the change in speed limit. Fewer people
may be driving
after the speed limit change, even thought the fatality rates
(deaths per
100,000) may be higher, leading to the overall result of
fewer fatalities.
15. Weak Inference: When a judgment is made with insufficient
evidence,
or the conclusion does not necessarily follow from the
evidence given.
Example: Ducks and geese migrate south for the winter;
therefore, all
waterfowl migrate south for the winter. Or, most rich folks
vote
republican; therefore, most people who vote republican are
rich.
16. Faulty Analogy: This is when a comparison is carried too
far.
Example: “The economy is following the same path as right
before the
Great Depression; therefore, we will experience a stock
market crash
soon!”
17. Misuse of Statistics:Examples: “Average results are
reported,
but not the amount of variation around the averages. A
percent or
fraction is presented, but not the sample size as in “9 out of
10 dentists
recommend …” Absolute and proportional quantities are
mixed as in
$3,400 more robberies occurred in our town last year,
whereas other
cities had an increase of less than one percent.” Graphs are
used that,
by chopping off part of the scale or using unusual units or
no scale,
distort the appearance of the result. Results are reported
with misleading
precision; for example, representing 13 out of 19 students
as 68.42105
percent.
18. Fear: “Of course the people don’t want war. But after all,
it’s the
leaders of the country who determine the policy, and it’s
always a simple
matter to drag the people along whether it’s a democracy, a
fascist
dictatorship, or a parliament, or a communist dictatorship.
Voice or no
voice, the people can always be brought to the bidding of
the leaders.
That is easy. All you have to do is tell them they are being
attacked, and
denounce the pacifists for lack of patriotism, and exposing
the country to
greater danger.” --Herman Goering at the Nuremberg trials
-6-

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Note All quotes, summaries, and paraphrased material from the .docx

  • 1. Note: All quotes, summaries, and paraphrased material from the essay must be cited with the author’s last name followed by the page number, or it is plagiarism! There are at least 6 quotes from the article and depending on how many pieces of propaganda you cite, there will be 1quote for each one. CRITICAL ANALYSIS ENGLISH 1301 FINAL EXAM Purpose: To evaluate somebody’s work (a book, an essay, a movie, a painting …) in order to increase the readers’ understanding of it. A critical analysis is subjective writing because it expresses the writer’s opinion or evaluation of a text. Analysis means to break down and study the parts. Writing a critical paper requires two steps: (1) critical reading and (2) critical writing. Critical reading: 1. Identify the author’s thesis and purpose. 2. Analyze the structure of the passage by identifying all main ideas. 3. Consult a dictionary to understand material that is unfamiliar to you. 4. Make an outline of the work or write a description of it. 5. Write a summary of the work. 6. Determine the purpose which may be · To inform with factual material · To persuade with appeal to reason or emotions · To entertain (to affect people’s emotions)
  • 2. 7. Evaluate the means by which the author has accomplished his purpose. · If the purpose is to inform, has the material been presented clearly, accurately, with order and coherence? · If the purpose is to persuade, look for evidence, logical reasoning, and contrary evidence. · If the purpose is to entertain, determine how emotions are affected: does it make you laugh, cry, angry? Why did it affect you? Consider the following questions: 1. How is the material organized? 2. Who is the intended audience? 3. What are the writer’s assumptions about the audience? 4. What kind of language and imagery (relating to the five senses) does the author use? OUTLINE FOR CRITICAL ANALYSIS I. Background information to help your readers understand the nature of the work. A. Information about the work 1. Title
  • 3. 2. Author 3. Publication date and source (where was it published?) 4. From where was this taken? 5. Expertise of author 6. Statement of topic and purpose B. Thesis statement (from the essay itself) indicating writer’s main reaction to the work. Note: Be sure to use quotes and a citation (paragraph from which it is taken). C. Does the author have a strong argument in favor of capital punishment? Note: This does not mean you agree with it, but has he attacked his opponents’ views vigorously? II. Summary of the work (2-3 sentence overview). This cannot be quoted but must be in your own words. Note: You also need a citation. Give only the paragraph number from which it
  • 4. was taken. III. Main points of argument A. What does the author suggest but not state directly? (implication) B. What conclusion(s) does the author make? Note: This should be a paraphrase with a citation, using the paragraph number from which it is taken. IV. Evidence A. Comment on the amount of evidence the author uses. Too much? Too little? Enough? B. Is the evidence a fact or measurement about something that has actually occurred? C. Which kind of data does the author rely on the most (logical, ethical, or emotional? Give example of each kind of appeal (need one example of each kind of data as applicable). An example requires you to quote a sentence from the article and use
  • 5. a parenthetical citation. V. Persuasiveness A. Is the evidence consistent with the argument? B. Why or why not? C. Is the argument convincing? (This does not mean you agree with Koch’s point of view) but that he is an effective debater. D. Why or why not? E. Has the author used enough counterarguments and disproved them? (He used 7; should he have included more?) F. If so, what additional counterargument should he have included? G. Is there enough evidence to judge the argument? H. If not, what additional evidence do you think is needed to judge the validity of the author’s point of view? VI. World view
  • 6. A. What general assumptions does the author have underlying readers’ thinking? B. What is he/she taking for granted or not taking into account? C. What world view does the author have about capital punishment? D. Is there another world view or point of view that author should consider? E. Find an article on capital punishment from the internet, which agrees with your position. For example, if you agree with Koch, find an article that says capital punishment should be a form of punishment that each state keeps. If you disagree with Koch, find an article that says capital punishment is wrong. Be sure to do the following: (1) Print a copy of it and place it behind your typed outline in a folder. (2) Quote one or two sentences from the article, using parenthetical citations to show it is borrowed material. (3) Underline the summary statement from the article, using a blue or black pen or a highlighting pen. VII. Propaganda A. What examples, if any, of propaganda words and techniques are used in the arguments? Refer to Attachment 1 on
  • 7. Propaganda Techniques to Recognize). If one or more is used, list it (them). B. If propaganda is used, identify what technique is being used and cite an example of it from the essay. C. What fallacies, if any, does the author use? (A fallacy is reaching a conclusion falsely or “jumping to conclusions.” D. Cite examples from the text of each fallacy, as applicable. This requires you to quote from the article and use a citation. VIII. Your take A. How effective is the topic? (Is this topic timely?) B. To whom is this essay directed? C. Do you agree or disagree with the article? Note: you must totally agree or totally disagree with the article— you can’t “straddle the fencepost.”
  • 8. D. State your rationale (reason[s]) for your position. Points to Remember (checklist before you submit the final for a grade): 1. Avoid introducing your ideas by stating “I think” or “In my opinion.” Keep the focus on the subject of your analysis, not on yourself. Identifying your opinions weakens them. Important: Do not use “you” or “your” unless it is quoted from the author. If you quote the author, use parenthetical documentation. Include the paragraph number after the author’s name. Example: “It is an illusion to let ourselves believe that doing away with capital punishment removes the murderer’s deed from our conscience. The rights of society are paramount. When we protect guilty lives, we give up innocent lives in exchange. Note: The period after the parenthetical note, not before it. 2. Always introduce the work. Do not assume that because your reader knows what you are writing about, you do not need to mention the work’s title. Furthermore, use the author’s LAST NAME or refer to him as the
  • 9. AUTHOR. Use present tense when discussing the essay (unless a quote is in the past tense). Koch is deceased, but his work lives on! Do not begin every sentence with Koch; vary your sentences so that some of them use the words “the author.” Important: Do not use the word “says” in every sentence when you are referring to Koch’s work. Use synonyms such as states, asserts, or affirms. WATCH OUT!Every tensethat you use regarding Koch’s work belongs in the PRESENT TENSE.The only exception is when you give biographical data on Koch, and you must use the PAST TENSE, in this case, because Koch is deceased. 3. Consider these questions as well: a. Is there a controversy surrounding either the passage or the subject which it concerns? b. Is the subject matter of current interest? c. What is the overall value of the passage?
  • 10. d. What are its strengths and weaknesses? e. Support your thesis with detailed evidence from the text examined. Use parenthetical documentation to document quotes and paraphrases. f. Remember, the purpose of a critical analysis is not merely to inform, but also to evaluate the worth, utility, excellence, distinction, truth, validity, beauty, or goodness of something. g. Even though as a writer you set the standards, you should be open- minded, well informed, and fair. You can express your opinions, but you should also support them with evidence. h. Your review should provide information, interpretation, and evaluation. 4. The information will help your reader understand the nature of the work under analysis. The interpretation will explain the meaning of the work, thereby requiring your correct understanding of it. The evaluation will
  • 11. discuss your opinions of the work and present valid justification for them. Directions: Write a 3-4 pagecritical analysis on the following article listed below. Use the standard format: title, double spaced, 12 font (Times Roman). Use parenthetical documentation when you quote from the author to prove your points. Accepted resources: a dictionary, the internet (for reading the essay and an online article that agrees with your point of view), and a thesaurus, but no in-person or online tutor’s help is allowed! Your title will be the following: name of the essay centered on one line, the author’s name, and the words CRITICAL ANALYSIS on the third line beneath it (single spaced). This essay will be written outside of class in Week 15 when we are not scheduled to have class. Your paper will be submitted on the day/evening that has been announced in the Class Schedule and in class. Important: You will need a typed outline (fill in the data on the outline provided) and a Grading Profile Sheet, with all blanks filled in. To help you prepare for the final, we will discuss the questions on the outline on “Death and Justice: How Capital Punishment Affirms Life” in class, which is the essay I have chosen for the critical analysis. You can find this article on Google. The critical analysis will be on the following essay: “Death and Justice: How Capital Punishment Affirms Life” (Google) by Edward Koch. Documentation: While there is no WORKS CITED page required, you must use parenthetical documentation when you quote from Koch’s essay or the internet article that expresses an author’s position on capital punishment. This belongs in paragraph 6 (World View). When you find the article, first summarize it. For example, Martin Ellison affirms the death penalty should be available to deter heinous criminals from murdering
  • 12. indiscriminately once they have served their time and are released from prison. (The following is a summary statement). Martin Ellison in his essay entitled “______________” states the following: “____________________________________________________ ________ _____________________________________________________ ________ _____________________________________________________ ________ __________(2).” This is a direct quotation from the article. On the other hand, if you disagree with Koch, then find an article that disagrees with capital punishment and quote one or two sentences from it, using parenthetical documentation. Referring to an article other than Koch’s essay lets me know that you did some research on capital punishment to find another position that agrees with yours. Note: Be sure to underline the summary statement as well as the quote you used and attach it to your final. It will be the final page. Important: Only two or three of the following are used in Koch’s article. Your job is to identify the ones he used by quoting from the article. Example: Koch uses a weak inference when he states the following: “____________________________________________________ _____ _____________________________________________________ ____(5).” ATTACHMENT 1 Propaganda Techniques to Recognize 1. Name calling or stereotyping: Giving a person or an idea a
  • 13. bad label by using an easy-to-remember pejorative name. This is used to make us reject and condemn a person or idea without examining what the label really means. Examples: “Republican,” “Tree-Hugger,” “Nazi,” “Environmentalist,” “Special-Interest Group. 2. Virtue Words or Glittering Generality: These words are used to fool us into accepting and approving of things without examining the evidence carefully, Examples: “Natural,” “Democratic,” “Socialist,” “Tea Party,” “Communist,” “Moderate,” “Left Wing,” and “Right Wing.” 3. Deification: This is when an idea is made to appear, sacred, or very special and therefore above all law. Any alternative or opposite points of view are thereby given the appearance of treason or blasphemy. Examples: “God-given right …,” “Mother Earth” 4. Transfer: Transfer is when a symbol that carries respect, authority,
  • 14. sanction, and prestige is used along with an idea or argument to make it look more acceptable. Examples: American Flag, University Seal, Medical Association Symbol (or something that looks like it). This method is also called Guilt or Virtue by Association. 5. Testimonial: When some respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully. 6. Plain Folks: This is a way that a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself. Examples: “This is the will of the People,” “Most Americans …,” “jury of your peers.” Another example is when the speaker tells a story about a family or people that are “just
  • 15. like you” to reinforce the speaker’s point of view. 7. Bandwagon: This common propaganda method is used when the speakertries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising. Examples: “This is the wave of the future,” “Be the first on your block,” “Act Now!” You might ask yourself, “What if I was the only one on my block because no one else was interested (duped)?” 8. Artificial Dichotomy: This is when someone tries to claim there are only two sides to an issue, and that both sides must have equal presentation in order to be evaluated. This technique is used to fool us into believing there is only one way to look at an issue, when in fact, there may be many alternative viewpoints or “sides.” Like most propaganda techniques, it signifies reality and therefore distorts it, often to the advantage of the speaker. A classic example is the “intelligent design” versus “evolution” controversy. 9. Hot Potato: This is an inflammatory (often untrue) statement or question used to throw opponents off guard, or to embarrass them.
  • 16. Examples: “Have you stopped beating your spouse?” “When will you pay the taxes you owe?” The fact that it may be utterly untrue is irrelevant because it still brings controversy to the opponent. More recently, Mitt Romney in the 2012 election was asked by a journalist and others, “Why won’t you submit more than two years’ income tax returns? To this, he responded that two years was enough. 10. Stalling or Ignoring the Question: This technique is used to play for more time or to avoid answering a pointed question. Examples: “More research is needed …,” “A fact-finding committee is working on this issue …” I am calling for an investigation on this failure …” When asked about a tax increase possibility a senator replies: “I have always met the obligations I have to those I represent.” 11. Least-of-Evils: This is used to justify an otherwise unpleasant or unpopular point of view. Example: “War is hell, but appeasement
  • 17. leads to worse disasters.” 12. Scapegoat: This often is used with built-by-association to deflect scrutiny away from the issues. It transfers blame to one person or group of people without investigating the complexities of the issue. Examples: “George W. Bush got us into Iraq,” “President Reagan caused the national debt.” In the 2008 election of Barack Obama as president, we soon discovered how many times he was blamed for the weak economy, dwindling jobs, and high numbers of unemployed Americans, just a few points mentioned. 13. Cause and Effect Mismatch: This technique confuses the audience about what is really cause and effect. In fact, the causes of most phenomena are complex, and it is misleading to say just one of the following: “Tuberculosis is caused by bacteria,” “Tuberculosis is caused by un-regulated capitalism that creates poor working conditions,” “Tuberculosis is caused by a lack of effective antibiotics.”
  • 18. 14. Distortion of Data or Out of Context or Card Stacking: This is used to convince the audience by using selected information and not presenting the complete story. Examples: “A study was done that showed eating peanut butter causes liver cancer.” (The fact that later the study was later shown to be flawed or funded by the peanut butter haters and therefore suspect, is not revealed). A variation would be “Raising the speed limit to 65 mph resulted in many fewer traffic fatalities.” Such statements need to be checked with how many people were driving before and after the change in speed limit. Fewer people may be driving after the speed limit change, even thought the fatality rates (deaths per 100,000) may be higher, leading to the overall result of fewer fatalities. 15. Weak Inference: When a judgment is made with insufficient evidence,
  • 19. or the conclusion does not necessarily follow from the evidence given. Example: Ducks and geese migrate south for the winter; therefore, all waterfowl migrate south for the winter. Or, most rich folks vote republican; therefore, most people who vote republican are rich. 16. Faulty Analogy: This is when a comparison is carried too far. Example: “The economy is following the same path as right before the Great Depression; therefore, we will experience a stock market crash soon!” 17. Misuse of Statistics:Examples: “Average results are reported, but not the amount of variation around the averages. A percent or fraction is presented, but not the sample size as in “9 out of 10 dentists recommend …” Absolute and proportional quantities are mixed as in $3,400 more robberies occurred in our town last year, whereas other cities had an increase of less than one percent.” Graphs are used that, by chopping off part of the scale or using unusual units or
  • 20. no scale, distort the appearance of the result. Results are reported with misleading precision; for example, representing 13 out of 19 students as 68.42105 percent. 18. Fear: “Of course the people don’t want war. But after all, it’s the leaders of the country who determine the policy, and it’s always a simple matter to drag the people along whether it’s a democracy, a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism, and exposing the country to greater danger.” --Herman Goering at the Nuremberg trials -6-