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Getting more from LinkedIn
       Luke Williams




      © Mesmo Consultancy 2012
Clients




© Mesmo Consultancy 2012
Getting more from LinkedIn

    Why you and your business should have a
    presence on LinkedIn

    7 top tips for growing an effective business
    network

    How to make connections to people you need to
    connect to

    How to save time and money using LinkedIn




                    © Mesmo Consultancy 2012
Why LinkedIn?

    The world's largest professional network with
    more than 175 million members in over 200
    countries

    Over 9 million members in the UK

    2 new members every second

    All Fortune 500 companies at board level

    6th most popular social network in the UK
                                     Sources: Experian Hitwise & LinkedIn




                   © Mesmo Consultancy 2012
Why LinkedIn?

    It's a contact database that updates itself

    It's a source of business intelligence

    It's a tailored news source

    It doesn't require a large investment in time

    It charges for some things but is mostly free!




                    © Mesmo Consultancy 2012
What does it look like?




      © Mesmo Consultancy 2012
7 top tips




#1 It's all about the network effect:

      It's a numbers game...




          © Mesmo Consultancy 2012
7 top tips




     #1 It's all about the network effect:

...but, don't connect to people you don't know




               © Mesmo Consultancy 2012
7 top tips




          #2 Have a complete profile:

LinkedIn will do the work & people will find you




                 © Mesmo Consultancy 2012
7 top tips




   #3 Optimise your profile for search:

Use words that others will be searching for




              © Mesmo Consultancy 2012
7 top tips




      #4 Set up a custom URL:

Use it! On emails, business cards etc.




           © Mesmo Consultancy 2012
Mine: linkedin.com/in/lukewilliams




          © Mesmo Consultancy 2012
7 top tips




        #5 Explore your network:

People you may know & others' connections




              © Mesmo Consultancy 2012
People you may know




    © Mesmo Consultancy 2012
Others' connections




   © Mesmo Consultancy 2012
7 top tips




      #6 Import an address book:

Find existing email contacts on LinkedIn




            © Mesmo Consultancy 2012
Contacts / add connections




       © Mesmo Consultancy 2012
7 top tips




                #7 Business cards:

That stack hiding in your desk... get back in touch!




                  © Mesmo Consultancy 2012
Making connections

    Search for the company

    Select the contact

    Connect
       −   Only if you know them

    Get introduced through a connection
       −   Enter a message to both people (limited)

    Send InMail
       −   Premium, paid for feature



                        © Mesmo Consultancy 2012
Search for the company




     © Mesmo Consultancy 2012
View the connections




    © Mesmo Consultancy 2012
Select the contact




  © Mesmo Consultancy 2012
Connect




© Mesmo Consultancy 2012
Any questions?




  © Mesmo Consultancy 2012
More help




www.mesmo.co.uk

      Emaildoctor


    www.mesmo.com/blog


      Monica Seeley
Additional links

    Job hunting with LinkedIn
    http://www.socialtech.biz/press/career-search-tips-linkedin-from-the-appointment


    Removing a duplicate account
    http://help.linkedin.com/app/answers/detail/a_id/1275


    LinkedIn training
    http://learn.linkedin.com/training/




                                   © Mesmo Consultancy 2012

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Office 2012 LinkedIn slides

  • 1. Getting more from LinkedIn Luke Williams © Mesmo Consultancy 2012
  • 3. Getting more from LinkedIn  Why you and your business should have a presence on LinkedIn  7 top tips for growing an effective business network  How to make connections to people you need to connect to  How to save time and money using LinkedIn © Mesmo Consultancy 2012
  • 4. Why LinkedIn?  The world's largest professional network with more than 175 million members in over 200 countries  Over 9 million members in the UK  2 new members every second  All Fortune 500 companies at board level  6th most popular social network in the UK Sources: Experian Hitwise & LinkedIn © Mesmo Consultancy 2012
  • 5. Why LinkedIn?  It's a contact database that updates itself  It's a source of business intelligence  It's a tailored news source  It doesn't require a large investment in time  It charges for some things but is mostly free! © Mesmo Consultancy 2012
  • 6. What does it look like? © Mesmo Consultancy 2012
  • 7. 7 top tips #1 It's all about the network effect: It's a numbers game... © Mesmo Consultancy 2012
  • 8. 7 top tips #1 It's all about the network effect: ...but, don't connect to people you don't know © Mesmo Consultancy 2012
  • 9. 7 top tips #2 Have a complete profile: LinkedIn will do the work & people will find you © Mesmo Consultancy 2012
  • 10. 7 top tips #3 Optimise your profile for search: Use words that others will be searching for © Mesmo Consultancy 2012
  • 11. 7 top tips #4 Set up a custom URL: Use it! On emails, business cards etc. © Mesmo Consultancy 2012
  • 12. Mine: linkedin.com/in/lukewilliams © Mesmo Consultancy 2012
  • 13. 7 top tips #5 Explore your network: People you may know & others' connections © Mesmo Consultancy 2012
  • 14. People you may know © Mesmo Consultancy 2012
  • 15. Others' connections © Mesmo Consultancy 2012
  • 16. 7 top tips #6 Import an address book: Find existing email contacts on LinkedIn © Mesmo Consultancy 2012
  • 17. Contacts / add connections © Mesmo Consultancy 2012
  • 18. 7 top tips #7 Business cards: That stack hiding in your desk... get back in touch! © Mesmo Consultancy 2012
  • 19. Making connections  Search for the company  Select the contact  Connect − Only if you know them  Get introduced through a connection − Enter a message to both people (limited)  Send InMail − Premium, paid for feature © Mesmo Consultancy 2012
  • 20. Search for the company © Mesmo Consultancy 2012
  • 21. View the connections © Mesmo Consultancy 2012
  • 22. Select the contact © Mesmo Consultancy 2012
  • 24. Any questions? © Mesmo Consultancy 2012
  • 25. More help www.mesmo.co.uk Emaildoctor www.mesmo.com/blog Monica Seeley
  • 26. Additional links  Job hunting with LinkedIn http://www.socialtech.biz/press/career-search-tips-linkedin-from-the-appointment  Removing a duplicate account http://help.linkedin.com/app/answers/detail/a_id/1275  LinkedIn training http://learn.linkedin.com/training/ © Mesmo Consultancy 2012