Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns
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This document summarizes trends in teen communication and their implications for public health campaigns. It finds that while 73% of online teens use social media networks, blogging has declined 50% and only 8% use Twitter. Teen mobile use is also increasing, with 95% of teens owning cell phones. As teens shift to mobile communication, successful public health campaigns will need to adopt multi-pronged, mobile-friendly approaches to reach different groups of teens.
Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns
- 1. Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns Kristen Purcell, Associate Director for Research Amanda Lenhart, Senior Research Specialist Pew Internet & American Life Project Above the Influence Campaign Summit Washington, DC September 29 th , 2010
- 2. Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC Provide high quality, objective data to thought leaders and policy makers Funded by the Pew Charitable Trusts All teen trends are based on nationally representative telephone surveys of US teens ages 12-17 drawn from dual-frame (RDD/cell) samples
- 3. Today’s Discussion Teen Internet Use Whose online? What do teens actually do online? Teen Communication Trends The rise of mobile Teen communication preferences and trends Final Thoughts What does this mean for public health campaigns?
- 4. US Teen and Adult Internet Use
- 6. Online social network sites
- 7. US Adult and Teen Social Media Use Percent of internet users in each age group who use…
- 8. Teen Social Network Site Use by Age
- 10. Teen Twitter use
- 11. What else do teens do online?
- 12. Content Sharing is Flat for Teens
- 13. Remixing is flat
- 14. Blogging is on the decline
- 15. Online health information seeking
- 16. Summary of US Teen Online Activities 93% of teens are internet users 73% of online teens use SNS (up 50%) 14% blog (down 50%) 8% use Twitter 38% share content online (steady) 62% get news about current events and politics 48% buy things online 31% get health, dieting, fitness info 17% get info about sensitive health topics
- 17. US Teen Mobile Use
- 18. US Teen Mobile Use
- 19. US Teen Mobile Use
- 32. Final Thoughts Teen SNS use is on the rise, but Twitter is not the tool of choice Cell phones leap frog connectivity roadblocks for low income, minority teens (and adults) Teens are not monolithic – so a multi-pronged approach is prudent Changes suggest a move towards mobile… … but teens do not always embrace the newest thing
- 33. Thank you! Kristen Purcell Associate Director for Research Email: kpurcell@pewinternet.org Twitter: http://twitter.com/kristenpurcell Amanda Lenhart Senior Research Specialist Email: alenhart@pewinternet.org Twitter: http://twitter.com/amanda_lenhart