The document discusses Buzzient's open approach to integrating social capabilities into existing enterprise applications. It explains that Buzzient gives customers options for how to bring social visibility, actions, and engagement into apps like CRM, ERP, and loyalty programs from within the existing interfaces rather than using separate applications. Buzzient currently integrates with applications like Siebel, Oracle CRM, Salesforce, and Hubspot and can discuss a customer's specific needs.
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