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   EMAIL	
   	
   WEB	
  
800	
  West	
  El	
  Camino	
  Real	
  Suite	
  180,	
  Mountain	
  View,	
  CA	
  94040	
   info@buzzient.com	
   	
   www.buzzient.com	
  
	
  
Buzzient	
  
Capabilities	
  Summary	
  	
  
March	
  31,	
  2014	
  
	
  
	
  
  	
  
Buzzient	
   2	
  
	
  
Buzzient	
  Overview	
  
Buzzient	
  Enterprise™	
  is	
  a	
  cloud-­‐based	
  application,	
  which	
  enables	
  the	
  simple,	
  transparent	
  addition	
  of	
  an	
  
embedded	
  social	
  engagement	
  layer	
  to	
  existing	
  cloud,	
  hybrid,	
  and	
  on-­‐premises	
  applications.	
  Buzzient	
  enables	
  
companies	
  to	
  close	
  the	
  «	
  Social	
  Last	
  Mile	
  »	
  between	
  their	
  CRM/Contact	
  Center	
  applications	
  and	
  the	
  2B+	
  
consumers	
  on	
  social	
  channels.	
  
	
  
	
  
Buzzient’s	
  extensible	
  Harvesting	
  Engine	
  collects	
  content	
  from	
  the	
  following	
  sources,	
  and	
  the	
  Analysis	
  Engine	
  
analyzes	
  the	
  data	
  with	
  patented	
  technology	
  (leveraging	
  US	
  Patents	
  #7974983	
  and	
  #8375024)	
  for	
  sentiment	
  
relevant	
  to	
  customer	
  service,	
  marketing,	
  digital	
  commerce	
  and	
  loyalty	
  management	
  operations:
• Twitter	
  
• Facebook	
  (Oauth’d	
  Pages)	
  
• Facebook	
  (Graph	
  API)	
  
• RSS	
  Feeds/Blogs	
  (Specific	
  Feeds)	
  
• RSS	
  Feeds/Blogs	
  (Blogsearch)	
  
• iTunes	
  Reviews	
  
• Android	
  Market	
  /Google	
  Play	
  Reviews	
  
• Internet	
  Forums	
  
• Google+	
  (Planned)	
  
• LinkedIn	
  (Planned)
Buzzient	
  Integration	
  Layer	
  integrates	
  the	
  harvested	
  content	
  and	
  analytics	
  as	
  Leads,	
  Service	
  Requests,	
  and	
  
other	
  application-­‐specific	
  objects	
  with	
  a	
  variety	
  of	
  CRM	
  and	
  Contact	
  Center	
  applications	
  *	
  including:	
  
• Salesforce.com	
  
• Oracle	
  CRM	
  On	
  Demand	
  
• Oracle	
  Siebel	
  (versions	
  7.8+)	
  
• Interactive	
  Intelligence	
  CIC	
  
• Zendesk	
  
• SugarCRM	
  (Beta)	
  
• NetSuite	
  CRM	
  +	
  (Beta)	
  
• Microsoft	
  Dynamics	
  CRM	
  (Planned)	
  
• SAP	
  CRM	
  (Planned)	
  
• Oracle	
  Fusion	
  CRM	
  (Planned)	
  
 
	
  
	
  
	
   EMAIL	
   	
   WEB	
  
800	
  West	
  El	
  Camino	
  Real	
  Suite	
  180,	
  Mountain	
  View,	
  CA	
  94040	
   info@buzzient.com	
   	
   www.buzzient.com	
  
	
  
*	
  Buzzient	
  Integration	
  Layer	
  enables	
  customers	
  to	
  have	
  simple,	
  heterogeneous	
  integration	
  with	
  multiple	
  
CRM/Contact	
  Center	
  applications	
  simultaneously.	
  
Buzzient	
  accelerates	
  development	
  for	
  CRM/Contact	
  Center	
  vendors	
  seeking	
  to	
  add	
  a	
  social	
  interaction	
  
channel:	
  	
  
1. Single	
  point	
  of	
  embedded	
  social	
  media	
  integration	
  for	
  CRM/Contact	
  Center	
  applications	
  	
  
2. Accelerates	
  time	
  to	
  market	
  for	
  supporting	
  additional	
  social	
  media	
  data	
  sources	
  through	
  Buzzient	
  
customizable	
  Harvesting	
  Engine.	
  
3. Enables	
  the	
  social	
  interaction	
  channel	
  to	
  be	
  seamlessly	
  and	
  simultaneously	
  integrated	
  with	
  multiple	
  
customer	
  applications,	
  creating	
  a	
  unified	
  customer	
  experience	
  center	
  with	
  Salesforce,	
  Siebel,	
  NetSuite,	
  
etc.	
  
4. Leverages	
  Buzzient’s	
  Validated	
  Integrations	
  with	
  Oracle	
  applications	
  
5. Closes	
  the	
  “Social	
  Last	
  Mile”	
  gap	
  for	
  cloud,	
  hybrid,	
  and	
  on-­‐premises	
  customers,	
  due	
  to	
  Buzzient’s	
  
unique	
  architecture	
  for	
  Social	
  CRM	
  
	
  
Additional	
  Buzzient	
  proprietary	
  analytics	
  and	
  capabilities	
  include	
  (all	
  are	
  available	
  in	
  both	
  the	
  standalone	
  
Buzzient	
  Browser	
  Application	
  and	
  integrated	
  modes):	
  
• Sentiment	
  (individual	
  post	
  and	
  aggregated)	
  
• Sentiment	
  Trend	
  
• Volume	
  (aggregated)	
  
• Volume	
  Trend	
  
• Social	
  Media	
  Promoter	
  Score	
  (Social	
  NPS)	
  
• Filters	
  (automated	
  routing	
  based	
  on	
  
sentiment	
  and/or	
  terms)	
  
• Alerts	
  (based	
  on	
  sentiment	
  and/or	
  terms)	
  
• Reports	
  (ad	
  hoc,	
  scheduled	
  and	
  email	
  
delivery)	
  
• Publisher	
  (outbound	
  publishing	
  to	
  Facebook	
  
and	
  Twitter)	
  
	
  
	
  
	
  

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Buzzient capabilities overview march 31 2014

  • 1.         EMAIL     WEB   800  West  El  Camino  Real  Suite  180,  Mountain  View,  CA  94040   info@buzzient.com     www.buzzient.com     Buzzient   Capabilities  Summary     March  31,  2014      
  • 2.     Buzzient   2     Buzzient  Overview   Buzzient  Enterprise™  is  a  cloud-­‐based  application,  which  enables  the  simple,  transparent  addition  of  an   embedded  social  engagement  layer  to  existing  cloud,  hybrid,  and  on-­‐premises  applications.  Buzzient  enables   companies  to  close  the  «  Social  Last  Mile  »  between  their  CRM/Contact  Center  applications  and  the  2B+   consumers  on  social  channels.       Buzzient’s  extensible  Harvesting  Engine  collects  content  from  the  following  sources,  and  the  Analysis  Engine   analyzes  the  data  with  patented  technology  (leveraging  US  Patents  #7974983  and  #8375024)  for  sentiment   relevant  to  customer  service,  marketing,  digital  commerce  and  loyalty  management  operations: • Twitter   • Facebook  (Oauth’d  Pages)   • Facebook  (Graph  API)   • RSS  Feeds/Blogs  (Specific  Feeds)   • RSS  Feeds/Blogs  (Blogsearch)   • iTunes  Reviews   • Android  Market  /Google  Play  Reviews   • Internet  Forums   • Google+  (Planned)   • LinkedIn  (Planned) Buzzient  Integration  Layer  integrates  the  harvested  content  and  analytics  as  Leads,  Service  Requests,  and   other  application-­‐specific  objects  with  a  variety  of  CRM  and  Contact  Center  applications  *  including:   • Salesforce.com   • Oracle  CRM  On  Demand   • Oracle  Siebel  (versions  7.8+)   • Interactive  Intelligence  CIC   • Zendesk   • SugarCRM  (Beta)   • NetSuite  CRM  +  (Beta)   • Microsoft  Dynamics  CRM  (Planned)   • SAP  CRM  (Planned)   • Oracle  Fusion  CRM  (Planned)  
  • 3.         EMAIL     WEB   800  West  El  Camino  Real  Suite  180,  Mountain  View,  CA  94040   info@buzzient.com     www.buzzient.com     *  Buzzient  Integration  Layer  enables  customers  to  have  simple,  heterogeneous  integration  with  multiple   CRM/Contact  Center  applications  simultaneously.   Buzzient  accelerates  development  for  CRM/Contact  Center  vendors  seeking  to  add  a  social  interaction   channel:     1. Single  point  of  embedded  social  media  integration  for  CRM/Contact  Center  applications     2. Accelerates  time  to  market  for  supporting  additional  social  media  data  sources  through  Buzzient   customizable  Harvesting  Engine.   3. Enables  the  social  interaction  channel  to  be  seamlessly  and  simultaneously  integrated  with  multiple   customer  applications,  creating  a  unified  customer  experience  center  with  Salesforce,  Siebel,  NetSuite,   etc.   4. Leverages  Buzzient’s  Validated  Integrations  with  Oracle  applications   5. Closes  the  “Social  Last  Mile”  gap  for  cloud,  hybrid,  and  on-­‐premises  customers,  due  to  Buzzient’s   unique  architecture  for  Social  CRM     Additional  Buzzient  proprietary  analytics  and  capabilities  include  (all  are  available  in  both  the  standalone   Buzzient  Browser  Application  and  integrated  modes):   • Sentiment  (individual  post  and  aggregated)   • Sentiment  Trend   • Volume  (aggregated)   • Volume  Trend   • Social  Media  Promoter  Score  (Social  NPS)   • Filters  (automated  routing  based  on   sentiment  and/or  terms)   • Alerts  (based  on  sentiment  and/or  terms)   • Reports  (ad  hoc,  scheduled  and  email   delivery)   • Publisher  (outbound  publishing  to  Facebook   and  Twitter)