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Reynold	Greenlaw	/	Oxford	
Computer	Consultants
Leire	Orue-Echevarria	/	TECNALIA
OPERANDO participates in:
OPERANDO
Online	Privacy	Enforcement,	Rights	
Assurance	and	Optimization
[web]:	www.operando.eu
[Start	– End	dates]:	1	May	2015	– 30	Abril	2017
[Budget]:	4,455,811.25	€
[Partners]
What	is	the	focus	of	
OPERANDO?
• Specify,	Implement,	field	test,	validate	and	
exploit	an	innovative	privacy	enforcement	
framework	that	will	enable	the	Privacy	as	a	
Service (PaS)	business	paradigm	and	create	a	
broad	market	for	online	privacy	services	
online.
Solution	proposed
Online	Service Providers (OSP)
*	IncludingPPAA
User Privacy
Regulator
Privacy Authority (PA)(*)
(*)	operated by a	
Privacy Service
Provider
User Privacy Policy (UPP)	=		
User sensitivity profile +	
Explicit user input	+	Privacy
laws +	Best practices
Challenges	addressed	(1/2)
• Escalating	loss	of	online	privacy
– Consumer	services:	Facebook,	Google,	LinkedIn…
– Consumers	are	targeted	and	stripped	of	their	privacy
– In	most	cases,	consumers	are	defenseless
– Reality	outpaces	regulations	and	privacy	laws
• Government/public	services	struggle	with	privacy	
protection
– Citizens’	mistrust/public	outcry
– Inadvertent	disclosures	to	other	agencies
– Hacking	attacks
– Stringent	privacy	laws	compliance	requirements
Challenges	addressed	(2/2)
Europe’s	citizen	privacy	laws	are	world-leading	
The	evolving	data	protection	and	privacy	frameworks	
are	yet	to	be	implemented	in	a	transparent	and	
friendly	way
Users	should	be	able	to	take part of	the	monetization
of	the	economic	value	of	their	data
Users need to	understand and	control how their
personal	data are	used
However,	…
Impact
New	business	
concept	that	
provides	privacy	
enforcement
Privacy Enforcement
Platform
Privacy Service
Providers
April 2017
Privacy as	a	
Service
April 2017
Open	Source www.operando.eu
Who	benefits	from	
OPERANDO?	(1/2)
Online	Service
Providers (OSP)
*	Including PPAA
Privacy Authority
and	Privacy Service
Providers
• Gain the ability to	cost-effectively comply
with privacy regulations
• Profit legimately,	based on the user’s
consent,	from the monetization of	data
• Increase trust	of	users in	PPAA	online	
services
• Enforcement of	privacy in	users’	devices
(stored data	and	sensor	outputs	of	
mobile devices)
Who	benefits	from	
OPERANDO?	(2/2)
Users
Privacy
Regulators
• Manage their online	privacy issues with an
intuitive Web	GUI
• The UPP will be	enforced by the PA	in	all
user’s devices
• Partake in	the monetizationof	their data
• Automated audit of	OSP’s policies for
compliance with regulations
Success	stories
• OPERANDO	Focuses	on	
– Business	to	Consumer	(B2C)
– Government	to	Consumer	(G2C):	
Healthcare	and	Public	Administration
Success	stories:	Business	to	
Consumer	(B2C)	(1/4)
Challenge:	Obfuscation	of	privacy	settings
• SIX pages	of	privacy	options	to	set	
on	Facebook
• The	default	settings	are	not	privacy-
friendly
• Same	problem	on	Google	and	other	
major	social	networks
OPERANDO	solution:	Unified	privacy	dashboard
• Web-based	unified	privacy	
settings	dashboard
• Handles	your	accounts	at	
all	the	major	services
• Single-click	“best	practices”	
privacy	lockdown
• Automated	policy	
watchdog
Privacy	Dashboard
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Opt iion1 Opt iion1
Success	stories:	B2C	(2/4)
OPERANDO	solution:	Privacy-for-benefit	deals
Success	stories:B2C	(3/4)
The	user	can	choose	
to:
• Log	in	with	SN	
account	and	get	and	
economic	benefit	
or
• Log	in	with	
email/password
Log	in	with	
username	&	
password
and	get	a	5	€ coupon	for	
your	first	purchase
or
Privacy-for-benefit	deal
If	no	deal	is	offered,	
OPERANDO	will	display	a	
privacy	warning
Challenge:	Access	to	social	network	data	- users	do	not	benefit
Success	stories:	B2C	(4/4)
Identified	Future	challenges
• Real-time	computation	of	privacy	policies	
changes
• AdBlockers
• Anonymization
• Privacy	for	benefit
• Sustainability	of	the	Privacy	Authorities	
Business	model
• Influence	privacy	regulations
Contact details
Leire	Orue-Echevarria
Leire.Orue-Echevarria@tecnalia.com
Reynold	Greenlaw
reynold@oxfordcc.co.uk

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