SlideShare a Scribd company logo
STRATEGY IN ACTION
ENVIRONMENT APPRAISAL
                        STRATEGIC INTENT
 STRATEGIC INTENT
    INTERNAL ANALYSIS                                STRATEGIC INTENT

     STRATEGIC



                                                             STRATEGIC INTENT
ALTER
INTERNAL ANALYSISN A T I V E S
                  ENVIRONMENT ANALYSIS


                             ENVIRONMENT ANALYSIS
INTERNAL ANALYSIS
            ENVIRONMENT ANALYSIS
 INTERNAL ANALYSIS
CORPORATE STRATEGY OF
      EXPANSION
 DEFENSIVENESS
    STABILITY
       i
COMBI        NATION
CORPORATE STRATEGIES
1. EXPANSION
2. STABILITY
3. DEFENSIVE
4. COMBINATIONAL
BUSINESS LEVEL STRATEGY OF
   Cost leadership
   DIFFERENTIATION
         Focussed
     COST LEADERSHIP
 Focussed COST LEADERSHIP
   Differentiation
   DIFFERENTIATION
   Focussed cost leadership
   Focussed differentiation
STRATEGIC CHOICES

CORPORATE LEVEL                     BUSINESS LEVEL
   STRATEGY                             STRATEGY


        EXPANSION                       COST LEADERSHIP


        STABILITY                       DIFFERENTIATION


                                        FOCUSSED COST
        DEFENSIVE
                                          LEADERSHIP

                                           FOCUSSED
     COMBINATIONAL                      DIFFERENTIATION
CORPORATE LEVEL STRATEGIES

EXPANSION               STABILITY     DEFENSIVE        COMBINATIONAL


  CONCENTRATION                         TURNAROUND
                         STATUS QUO                       SIMULTANEOUS


   INTEGRATION             PAUSE &       DIVESTMENT
                           PROCEED                         SEQUENTIAL


  DIVERSIFICATION
                            PROFIT       LIQUIDATION     SIMULTANEOUS +
                                                           SEQ UENTIAL
   COOPERATION


  INTERNATIONALIZATON
OPERATIONS STRATEGY

• Is a long term plan for the
  production and operations
  functions of a company to
  achieve its annual objectives.
COMPONENTS OF OPERATIONS STRATEGY


               SUPPLIER &
                VERTICAL
              INTEGRATION


                            POSITIONING
OPERATING
                            PRODUCTIVE
DECISIONS
                              SYSTEM



              OPERATIONS
               STRATEGY



WORK FORCE                   CAPACITY /
 AND JOB                     LOCATION
 DESIGN                       DECISION


               PRODUCT &
                PROCESS
              TECHNOLOGY
POSITIONING THE PRODUCTIVE SYSTEM
HIGH VOLUME,
PRODUCT
FOCUSED TO
STOCK


                 PRODUCTIVE SYSTEM STRATEGIES
LARGE VOLUME,
MULTIPLE
PRODUCTS, TO
STOCK

LOW VOLUME
MULTIPLE
PRODUCT
,BATCH, TO
ORDER --
INTERMITTENT
JOB SHOP, TO
ORDER
                INTRODUCTION                        GROWTH          MATURITY        DECLINE
                LOW VOLUME                          PRODUCT / SERVICE               HIGH VOLUME
                CUSTOM                              STRATEGIES                      STANDARDIZED
                MADE
OPERATIONS STRATEGY -
BUSINESS GRAND STRATEGY
         LINKAGE
CORPORATE MISSION



                                                           ENVIRONMENTAL
COMPANY STRENGTH &          STRATEGIC ANALYSIS &
                                                             THREATS AND
    WEAKNESS                      CHOICE
                                                            OPPORTUNITIES



                                          BUSINESS GRAND
            LONG TERM OBJECTIVES
                                             STRATEGY

                                                             UPWARD LINKAGE

                                            FUNCTIONAL                &
             ANNUAL OBJECTIVES
                                             STRATEGIES       DOWNWARD LINKAGE




MARKETING             FINANCIAL           OPERATIONS            HUMAN
 STRATEGY             STRATEGY             STRATEGY            RESOURCES
OPERATIONS STRATEGY -
  GENERIC STRATEGY
    RELATIONSHIP
MARKET SEGMENTATION


                                       OPERATING
                                       OPERATING
                                       DECISIONS
                                        DECISION



                  WORKFORCE                              SUPPLIER /
                                                        SUPPLIER &
                  WORK JOB
                    AND FORCE                             VERTICAL
                  & JOB DESIGN                            VERTICAL
                     DESIGN                            INTEGRATION
                                                       INTEGRATION



                                       OPERATIONS
                                       OPERATION
                                        STRATEGY
DIFFERENTIATION                       FORMULATION                 ENTERPRISE STRATEGY


                   PRODUCT /&                          POSITIONING
                                                       POSITIONING
                    PROCESS
                    PROCESS                            PRODUCTIVE
                                                        THE SYSTEM
                  TECHNOLOGY
                  TECHNOLOGY                              SYSTEM



                                       CAPACITY /
                                        CAPACITY
                                       LOCATION
                                        DECISION



                                    OVERALL COST
                                     LEADERSHIP

More Related Content

PPTX
CHANGES IN LABOR MARKETS AND EMPLOYEE CHARACTERISTICS
PPT
Chapter 7
PPT
EPM Roadmap - presented to OAUG
PDF
Business Continuity, Disaster Recovery Planning & Leadership 18 - 21 June 201...
PDF
Welcome to IFS
PDF
PDF
Expand Marketing
PPT
Employer Branding
CHANGES IN LABOR MARKETS AND EMPLOYEE CHARACTERISTICS
Chapter 7
EPM Roadmap - presented to OAUG
Business Continuity, Disaster Recovery Planning & Leadership 18 - 21 June 201...
Welcome to IFS
Expand Marketing
Employer Branding

Viewers also liked (8)

PDF
Kernel-Based_Retrieval_of_Atmospheric_Profiles_from_IASI_Data.pdf
PPT
Ilmu warren buffett
PPTX
PDF
Creating custom module
PPT
5_IGARSS-2011-Joint-TSM-TDM-Mission-Planning-System_final.ppt
PPTX
FR4.L10.2: A MICROWAVE SCATTERING MODEL OF VEGETATED SURFACES BASED ON BOR/DD...
PPT
FR2.L09 - PROCESSING AND ANALYSIS OF AIRBORNE SYNTHETIC APERTURE RADAR IMAGER...
DOCX
Các vấn đề xuất nhập khẩu việt nam
Kernel-Based_Retrieval_of_Atmospheric_Profiles_from_IASI_Data.pdf
Ilmu warren buffett
Creating custom module
5_IGARSS-2011-Joint-TSM-TDM-Mission-Planning-System_final.ppt
FR4.L10.2: A MICROWAVE SCATTERING MODEL OF VEGETATED SURFACES BASED ON BOR/DD...
FR2.L09 - PROCESSING AND ANALYSIS OF AIRBORNE SYNTHETIC APERTURE RADAR IMAGER...
Các vấn đề xuất nhập khẩu việt nam
Ad

Similar to operations strategy_1 (20)

PPT
Chapter 5
PPT
101 lect7 strategy
PPT
Man org session 6 and 7_org structure and strategy_13th july 2012
PPTX
Strategy Map Templates
PDF
Balanced Scorecard Presentation For Gemba
PPT
PPT
Bp chap1
PPTX
Five Best Supply Management Practices in use Today
PPTX
Project Management - The Road From Ideas To Results
PPT
Risk management competency dictionary0
PDF
Process Consulting Perspective
PPT
Cost, diff, responce
DOC
Operations strategy
PPT
Stategic Planning Summary 091610
PPT
Power point set 001 definitions of strategy spring 2009
PPTX
Role of finance final june 14
PPT
Chapter 1
PPT
Chapter 5
PPTX
Dell divya
PPT
Business level strategy: Creating and Sustaining Competitive Advantages
Chapter 5
101 lect7 strategy
Man org session 6 and 7_org structure and strategy_13th july 2012
Strategy Map Templates
Balanced Scorecard Presentation For Gemba
Bp chap1
Five Best Supply Management Practices in use Today
Project Management - The Road From Ideas To Results
Risk management competency dictionary0
Process Consulting Perspective
Cost, diff, responce
Operations strategy
Stategic Planning Summary 091610
Power point set 001 definitions of strategy spring 2009
Role of finance final june 14
Chapter 1
Chapter 5
Dell divya
Business level strategy: Creating and Sustaining Competitive Advantages
Ad

Recently uploaded (20)

PDF
Training And Development of Employee .pdf
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PPTX
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
PDF
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
PDF
DOC-20250806-WA0002._20250806_112011_0000.pdf
PPTX
Business Ethics - An introduction and its overview.pptx
PDF
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
PDF
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PPTX
Amazon (Business Studies) management studies
PDF
WRN_Investor_Presentation_August 2025.pdf
PPTX
Probability Distribution, binomial distribution, poisson distribution
PDF
COST SHEET- Tender and Quotation unit 2.pdf
PDF
Business model innovation report 2022.pdf
PDF
IFRS Notes in your pocket for study all the time
PDF
Roadmap Map-digital Banking feature MB,IB,AB
Training And Development of Employee .pdf
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
Deliverable file - Regulatory guideline analysis.pdf
Katrina Stoneking: Shaking Up the Alcohol Beverage Industry
pdfcoffee.com-opt-b1plus-sb-answers.pdfvi
DOC-20250806-WA0002._20250806_112011_0000.pdf
Business Ethics - An introduction and its overview.pptx
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
New Microsoft PowerPoint Presentation - Copy.pptx
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
Reconciliation AND MEMORANDUM RECONCILATION
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
Amazon (Business Studies) management studies
WRN_Investor_Presentation_August 2025.pdf
Probability Distribution, binomial distribution, poisson distribution
COST SHEET- Tender and Quotation unit 2.pdf
Business model innovation report 2022.pdf
IFRS Notes in your pocket for study all the time
Roadmap Map-digital Banking feature MB,IB,AB

operations strategy_1

  • 2. ENVIRONMENT APPRAISAL STRATEGIC INTENT STRATEGIC INTENT INTERNAL ANALYSIS STRATEGIC INTENT STRATEGIC STRATEGIC INTENT ALTER INTERNAL ANALYSISN A T I V E S ENVIRONMENT ANALYSIS ENVIRONMENT ANALYSIS INTERNAL ANALYSIS ENVIRONMENT ANALYSIS INTERNAL ANALYSIS
  • 3. CORPORATE STRATEGY OF EXPANSION DEFENSIVENESS STABILITY i COMBI NATION
  • 4. CORPORATE STRATEGIES 1. EXPANSION 2. STABILITY 3. DEFENSIVE 4. COMBINATIONAL
  • 5. BUSINESS LEVEL STRATEGY OF Cost leadership DIFFERENTIATION Focussed COST LEADERSHIP Focussed COST LEADERSHIP Differentiation DIFFERENTIATION Focussed cost leadership Focussed differentiation
  • 6. STRATEGIC CHOICES CORPORATE LEVEL BUSINESS LEVEL STRATEGY STRATEGY EXPANSION COST LEADERSHIP STABILITY DIFFERENTIATION FOCUSSED COST DEFENSIVE LEADERSHIP FOCUSSED COMBINATIONAL DIFFERENTIATION
  • 7. CORPORATE LEVEL STRATEGIES EXPANSION STABILITY DEFENSIVE COMBINATIONAL CONCENTRATION TURNAROUND STATUS QUO SIMULTANEOUS INTEGRATION PAUSE & DIVESTMENT PROCEED SEQUENTIAL DIVERSIFICATION PROFIT LIQUIDATION SIMULTANEOUS + SEQ UENTIAL COOPERATION INTERNATIONALIZATON
  • 8. OPERATIONS STRATEGY • Is a long term plan for the production and operations functions of a company to achieve its annual objectives.
  • 9. COMPONENTS OF OPERATIONS STRATEGY SUPPLIER & VERTICAL INTEGRATION POSITIONING OPERATING PRODUCTIVE DECISIONS SYSTEM OPERATIONS STRATEGY WORK FORCE CAPACITY / AND JOB LOCATION DESIGN DECISION PRODUCT & PROCESS TECHNOLOGY
  • 10. POSITIONING THE PRODUCTIVE SYSTEM HIGH VOLUME, PRODUCT FOCUSED TO STOCK PRODUCTIVE SYSTEM STRATEGIES LARGE VOLUME, MULTIPLE PRODUCTS, TO STOCK LOW VOLUME MULTIPLE PRODUCT ,BATCH, TO ORDER -- INTERMITTENT JOB SHOP, TO ORDER INTRODUCTION GROWTH MATURITY DECLINE LOW VOLUME PRODUCT / SERVICE HIGH VOLUME CUSTOM STRATEGIES STANDARDIZED MADE
  • 11. OPERATIONS STRATEGY - BUSINESS GRAND STRATEGY LINKAGE
  • 12. CORPORATE MISSION ENVIRONMENTAL COMPANY STRENGTH & STRATEGIC ANALYSIS & THREATS AND WEAKNESS CHOICE OPPORTUNITIES BUSINESS GRAND LONG TERM OBJECTIVES STRATEGY UPWARD LINKAGE FUNCTIONAL & ANNUAL OBJECTIVES STRATEGIES DOWNWARD LINKAGE MARKETING FINANCIAL OPERATIONS HUMAN STRATEGY STRATEGY STRATEGY RESOURCES
  • 13. OPERATIONS STRATEGY - GENERIC STRATEGY RELATIONSHIP
  • 14. MARKET SEGMENTATION OPERATING OPERATING DECISIONS DECISION WORKFORCE SUPPLIER / SUPPLIER & WORK JOB AND FORCE VERTICAL & JOB DESIGN VERTICAL DESIGN INTEGRATION INTEGRATION OPERATIONS OPERATION STRATEGY DIFFERENTIATION FORMULATION ENTERPRISE STRATEGY PRODUCT /& POSITIONING POSITIONING PROCESS PROCESS PRODUCTIVE THE SYSTEM TECHNOLOGY TECHNOLOGY SYSTEM CAPACITY / CAPACITY LOCATION DECISION OVERALL COST LEADERSHIP