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SMBC Overview presentation

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VerveNorthwest

The document summarizes key points from a social media boot camp on making the business case for social media and addressing common objections. It discusses how social media has evolved beyond just blogs and now includes tools for connecting, collaborating, organizing content and reacting. It presents data showing the average social media user is over 35 and women outnumber men. The document also outlines how to measure the impact of social media using interest, attitudes and actions as metrics and addresses objections around social media being a fad, for just young users, allowing criticism, requiring too much time and not being measurable.

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Verve Social Media Boot Camp September 23, 2011 Friday, September 23, 2011
Making the business case for social media.... Responding to your (boss’) biggest objections Friday, September 23, 2011
Objection #5 These social media tools are just a fad. Why spend the time/money? Friday, September 23, 2011
Friday, September 23, 2011
Friday, September 23, 2011
Friday, September 23, 2011
Friday, September 23, 2011
Friday, September 23, 2011
http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html Friday, September 23, 2011
Friday, September 23, 2011
People Creating: blogs People Connecting: social networks People Collaborating: wikis People Reacting: forums, ratings and reviews People Organizing Content: tags Friday, September 23, 2011
Objection #4: Social media is great for companies trying to reach teens... but our customers aren’t using it. Friday, September 23, 2011
The average age of users on every major social network... over 35. Women outnumber men on nearly every social network and social media site. Friday, September 23, 2011
The Marketing Funnel Friday, September 23, 2011
The Marketing Funnel Friday, September 23, 2011
Objection #3: People hide behind social media as a tool to be mean, rude and critical of our organization. Friday, September 23, 2011
You’re right! And they are going to complain whether you are listening and responding or not. Social Media is a Convergence of PR, Marketing and Customer Service Friday, September 23, 2011
Friday, September 23, 2011
Objection #2: It takes too much time & staff expertise that we just don’t have. Friday, September 23, 2011
get training, get help, dedicate resources and commit Friday, September 23, 2011
What not to do: - Don’t hand your social media over to an intern - Don’t be afraid to try stuff out - Don’t jump in without trying it for yourself with personal accounts first. Friday, September 23, 2011
Objection #1: You can’t measure social media, so how will we know if it’s worth the time/ money/effort/angst? Friday, September 23, 2011
The Trinity of Measurement Interest Attitudes Action Friday, September 23, 2011
Resources. 4: http://www.forrester.com/Groundswell/ladder.html, http://www.coneinc.com/ content1182 5: http://www.forrester.com/Groundswell/ladder.html 6: http://www.forrester.com/Groundswell/profile_tool.html 8: http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/ http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276- growth-in-35-54-year-old-users/ 11: http://www.twitter.com/amazinggoop 16: http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the- effectiveness-of-social-media 20: http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/ Friday, September 23, 2011

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SMBC Overview presentation

  • 1. Verve Social Media Boot Camp September 23, 2011 Friday, September 23, 2011
  • 2. Making the business case for social media.... Responding to your (boss’) biggest objections Friday, September 23, 2011
  • 3. Objection #5 These social media tools are just a fad. Why spend the time/money? Friday, September 23, 2011
  • 11. People Creating: blogs People Connecting: social networks People Collaborating: wikis People Reacting: forums, ratings and reviews People Organizing Content: tags Friday, September 23, 2011
  • 12. Objection #4: Social media is great for companies trying to reach teens... but our customers aren’t using it. Friday, September 23, 2011
  • 13. The average age of users on every major social network... over 35. Women outnumber men on nearly every social network and social media site. Friday, September 23, 2011
  • 14. The Marketing Funnel Friday, September 23, 2011
  • 15. The Marketing Funnel Friday, September 23, 2011
  • 16. Objection #3: People hide behind social media as a tool to be mean, rude and critical of our organization. Friday, September 23, 2011
  • 17. You’re right! And they are going to complain whether you are listening and responding or not. Social Media is a Convergence of PR, Marketing and Customer Service Friday, September 23, 2011
  • 19. Objection #2: It takes too much time & staff expertise that we just don’t have. Friday, September 23, 2011
  • 20. get training, get help, dedicate resources and commit Friday, September 23, 2011
  • 21. What not to do: - Don’t hand your social media over to an intern - Don’t be afraid to try stuff out - Don’t jump in without trying it for yourself with personal accounts first. Friday, September 23, 2011
  • 22. Objection #1: You can’t measure social media, so how will we know if it’s worth the time/ money/effort/angst? Friday, September 23, 2011
  • 23. The Trinity of Measurement Interest Attitudes Action Friday, September 23, 2011
  • 24. Resources. 4: http://www.forrester.com/Groundswell/ladder.html, http://www.coneinc.com/ content1182 5: http://www.forrester.com/Groundswell/ladder.html 6: http://www.forrester.com/Groundswell/profile_tool.html 8: http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/ http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276- growth-in-35-54-year-old-users/ 11: http://www.twitter.com/amazinggoop 16: http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the- effectiveness-of-social-media 20: http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/ Friday, September 23, 2011