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SMBC Facebook and Twitter Tips

V
VerveNorthwest

The document provides tips for using Facebook and Twitter for business purposes. It recommends setting up a Facebook page rather than a personal profile, sharing fresh and engaging content regularly including photos, and using insights to inform marketing decisions. For Twitter, it suggests using a real name, including a bio and logo, engaging in conversations rather than just broadcasting, and listening for brand mentions to build community.

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Facebook Do’s & Don’ts
Do... setup a Page ...and not a Profile
Do... Set Goals
Do... Share Fresh Content • Write interesting content • Share exclusives • Create an editorial calendar • Schedule regular updates
Don’t... lose sight of your audience
Do... • Share photos. Lots! • Encourage feedback & interactions • Leverage the newsfeed with likes & comments • Cross-promote online and offline
Don’t forget to monitor conversations Do use insights to inform decisions
Do... Adapt & Have fun!
Twitter Do’s & Don’ts
Do... use a real name or organization name. Include a bio. Add a logo or photo.
SMBC Facebook and Twitter Tips
Don’t protect your updates Do be friendly, conversational and professional
Do... Use tools to find users with similar interests
Find people near you...
Twitter Tools • Do use Hootesuite or Tweetdeck to manage information and schedule updates • Do use bit.ly or other link shorteners
Do... listen for brand mentions your company name industry keywords competitors questions opportunities
Do... participate and build community! • Do connect with people and engage in conversation (don’t just broadcast!) • Do use Twitter to direct traffic to your website, Facebook or blog • You don’t have to follow everyone back, but you should respond

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SMBC Facebook and Twitter Tips

  • 1. Facebook Do’s & Don’ts
  • 2. Do... setup a Page ...and not a Profile
  • 4. Do... Share Fresh Content • Write interesting content • Share exclusives • Create an editorial calendar • Schedule regular updates
  • 5. Don’t... lose sight of your audience
  • 6. Do... • Share photos. Lots! • Encourage feedback & interactions • Leverage the newsfeed with likes & comments • Cross-promote online and offline
  • 7. Don’t forget to monitor conversations Do use insights to inform decisions
  • 8. Do... Adapt & Have fun!
  • 9. Twitter Do’s & Don’ts
  • 10. Do... use a real name or organization name. Include a bio. Add a logo or photo.
  • 12. Don’t protect your updates Do be friendly, conversational and professional
  • 13. Do... Use tools to find users with similar interests
  • 15. Twitter Tools • Do use Hootesuite or Tweetdeck to manage information and schedule updates • Do use bit.ly or other link shorteners
  • 16. Do... listen for brand mentions your company name industry keywords competitors questions opportunities
  • 17. Do... participate and build community! • Do connect with people and engage in conversation (don’t just broadcast!) • Do use Twitter to direct traffic to your website, Facebook or blog • You don’t have to follow everyone back, but you should respond

Editor's Notes