Panic Pivot to Sustained Strategy
- 1. PanicPivotto Sustained Strategy The Next Wave of Fundraising
- 2. Webinar Panel Rob Winters Technology Strategist Digitiv Kelly Smith National Director, Events American Liver Foundation Dennis Chyba President & Founder Adcieo 2
- 3. Overview • State of Events • Maximizing Tools • Exploring the New • Real World Execution • Marketing Buzz vs. Hype • The Future 3
- 5. State of Events • Spring Events Impacted • Cancelled • Postponed • Virtualized • Key ALF Events forced to Pivot • Liver Life Walk • Liver Life Challenge • Flavors 5
- 7. Panic Purchases Panic opens a doorway for impossible promises and big expenses. Quick analysis can tell you what is really needed. Current Toolset Expectations • Ensuring staff know how to use current tools • Ensuring staff understand the breadth of current tools • Ask software vendors to provide trainings • Ask software vendors to provide tips and tricks Jumping Right to the New • How will staff find time for this new toolset? • Are you being sold big promises? • Where are you pulling the new budget from? • Will you use these tools after the panic? 7
- 9. Expect More of SoftwareVendors A key to Adcieo’s success with growing Engaged Donor, has been direct client input into features. Have the Conversation • What new features really matter? • What can be built in weeks not months? • How will you roll this out? • What will training look like? Thinking Long-term • Again, will you use these tools after the panic? • Will staff embrace the new tools? • How will you create external buzz? 9
- 10. The Impact of New In 2020, the new features embraced by staff, such as FitBit helped drive engagement. 10
- 12. What it’s Really like to Pivot American Liver Foundation rapidly reworked national events amid a pandemic. Virtual Liver Life Walk • Taking a national walk series off the physical map • Introducing new tools and concepts to participants • Staying positive while facing the unknown Staff and Embracing Change • Challenges of staff • Limitations with technology 12
- 14. The Future What will stay? What will go? • Thinking long-term when adding new tools and features. • Avoid system hopping. Promote staff education. • Having templated landing pages ready to go. 14
- 16. SoundsToo GoodToo BeTrue You know it probably is! • Watch out for the “solution” • Questions to ask new vendors and software providers • When is it time to try someone or something new? 16
- 17. Questions? 17
- 18. ThankYou Rob Winters +1 917 652 6196 rob@Digitiv.pro www.Digitiv.pro