The Naive Bayes classifier is a simple probabilistic classifier that assumes independence between features. It is easy to build and performs well even when the independence assumption is violated. The algorithm involves estimating the probability of each feature value for each class from the training data. To classify new examples, it calculates the probability of the example for each class using the Bayes rule and assumes the class with the highest probability. Despite its simplicity, Naive Bayes often performs surprisingly well and is widely used for tasks like text and spam classification.