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All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 1
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 2
Lecture 5
COMMUNICATION
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 3
LEARNING OUTCOMES
 Identify the main functions of communication
 Describe the communication process and
distinguish between formal and informal
communication
 Identify the common barriers to effective
communication
 Explain the importance of negotiation
 Discuss effective ways of negotiating
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 4
INTRODUCTION
 In any organization, communication is vital as it
helps to accomplish goals, solve problems,
overcome challenges as well as set up
strategies.
 Communication is a process of conveying
information through the exchange of thoughts,
messages, or information, as by speech,
visuals, signals, writing, or behaviour and the
information is being shared between two or
more people.
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 5
FUNCTIONS OF COMMUNICATION
 In an organization, communication plays the
following functions:
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 6
THE COMMUNICATION
PROCESS
 The communication process involves seven
elements which are:
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 7
DIRECTIONS OF
COMMUNICATION
 Communication flows vertically and also
laterally.
 However, vertical communication is further
subdivided into two:
– Downward communication
– Upward communication
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 8
DOWNWARD COMMUNICATION
 Happens when a manager or a person of a
higher position instructs, delegates and shares
information with employees and others who are
one level lower than the sender.
 Downward communication would be well
accepted by the employees should the
employees be given a clear idea or reasons
why the instructions are being made.
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 9
UPWARD COMMUNICATION
 Upward communication is a communication
flow which happens when an employee of a
lower level sends messages to the managers or
supervisors who are of a higher position.
 Types of information shared are:
– Performance reports
– Suggestions for improvements
– Problems and challenges
– Grievances and disputes
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 10
LATERAL COMMUNICATION
 Lateral communication is an exchange of
information which flows among employees of
the same level.
 It has two effects :
– Positive side
• Saves time and facilitates coordination if it is being
monitored successfully
– Disapproving side
• Conflicts would arise and it would affect
productivity
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 11
INTERPERSONAL
COMMUNICATION
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 12
ORGANIZATIONAL
COMMUNICATION
 A network of information which flows through
the organization with the intention to achieve
organizational goals, vision and mission.
 Besides the upward and downward
communication channels, the grapevine, video
conferencing and electronic communication are
being used heavily as communication modes.
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 13
7 BARRIERS TO EFFECTIVE
COMMUNICATION
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 14
WAYS TO IMPROVE
COMMUNICATION
All Rights ReservedOrganizational Behaviour
© Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 15
CONCLUSION
 Communication is the basis of every
interpersonal relationship.
 It helps to reduce conflicts and avoid
misunderstanding which would affect
communication among all.
 In an organization, effective communication is
very much needed to ensure that employees
would be able to work in a team to achieve
organizational goals.

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PD Lecture 5 communication skills

  • 1. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 1
  • 2. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 2 Lecture 5 COMMUNICATION
  • 3. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 3 LEARNING OUTCOMES  Identify the main functions of communication  Describe the communication process and distinguish between formal and informal communication  Identify the common barriers to effective communication  Explain the importance of negotiation  Discuss effective ways of negotiating
  • 4. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 4 INTRODUCTION  In any organization, communication is vital as it helps to accomplish goals, solve problems, overcome challenges as well as set up strategies.  Communication is a process of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour and the information is being shared between two or more people.
  • 5. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 5 FUNCTIONS OF COMMUNICATION  In an organization, communication plays the following functions:
  • 6. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 6 THE COMMUNICATION PROCESS  The communication process involves seven elements which are:
  • 7. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 7 DIRECTIONS OF COMMUNICATION  Communication flows vertically and also laterally.  However, vertical communication is further subdivided into two: – Downward communication – Upward communication
  • 8. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 8 DOWNWARD COMMUNICATION  Happens when a manager or a person of a higher position instructs, delegates and shares information with employees and others who are one level lower than the sender.  Downward communication would be well accepted by the employees should the employees be given a clear idea or reasons why the instructions are being made.
  • 9. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 9 UPWARD COMMUNICATION  Upward communication is a communication flow which happens when an employee of a lower level sends messages to the managers or supervisors who are of a higher position.  Types of information shared are: – Performance reports – Suggestions for improvements – Problems and challenges – Grievances and disputes
  • 10. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 10 LATERAL COMMUNICATION  Lateral communication is an exchange of information which flows among employees of the same level.  It has two effects : – Positive side • Saves time and facilitates coordination if it is being monitored successfully – Disapproving side • Conflicts would arise and it would affect productivity
  • 11. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 11 INTERPERSONAL COMMUNICATION
  • 12. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 12 ORGANIZATIONAL COMMUNICATION  A network of information which flows through the organization with the intention to achieve organizational goals, vision and mission.  Besides the upward and downward communication channels, the grapevine, video conferencing and electronic communication are being used heavily as communication modes.
  • 13. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 13 7 BARRIERS TO EFFECTIVE COMMUNICATION
  • 14. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 14 WAYS TO IMPROVE COMMUNICATION
  • 15. All Rights ReservedOrganizational Behaviour © Oxford Fajar Sdn. Bhd. (008974-T), 2013 1– 15 CONCLUSION  Communication is the basis of every interpersonal relationship.  It helps to reduce conflicts and avoid misunderstanding which would affect communication among all.  In an organization, effective communication is very much needed to ensure that employees would be able to work in a team to achieve organizational goals.