Perception

Sensation occurs when sensory receptors receive stimuli, while perception is the process of interpreting those sensations. Marketers use sensory marketing by appealing to the senses of sight, sound, smell, touch, and taste to influence consumer perception. Some techniques include using bright colors to attract visual attention, playing certain music styles to stimulate or relax shoppers, and developing new food flavors. Proper use of sensory cues can create positive product perceptions that influence consumer behavior.