Personal Branding and Business Protocol
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The document discusses the differences between how individuals and organizations perceive themselves, how they present themselves to others, and how others actually perceive them. It also contains information about building a personal brand by consistently communicating one's unique essence. The document recommends analyzing these differences and asks the reader to consider which brand in the marketplace best defines them.
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Personal Branding and Business Protocol
- 1. Rodolfo Salazar Americas Marketing [email_address]
- 3. Reality Vs. Perception What we do What we say we do What others think we do Rodolfo Salazar - Idea Works
- 5. Why don’t we analyze this? *Generating buying- Mark S. Walton
- 7. Rodolfo Salazar - Idea Works
- 8. Rodolfo Salazar - Idea Works
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- 11. Rodolfo Salazar - Idea Works
- 12. Building your personal brand If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?
- 13. Definition - Protocol Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy. Robert W. Frye, CMP International Business Protocol
- 18. Ask yourself if your essence is in everything you do and say. Your unique personal brand is something that no one else can duplicate. Each time people experiences you, you want them to experience your brand. Communicating consistently
- 20. Questions? Rodolfo Salazar - Idea Works
- 21. “ El conocimiento es el único recurso que entre mas se cómprate mas se multiplica” [email_address] [email_address] Rodolfo Salazar - Idea Works
- 22. Thanks Rodolfo Salazar - Idea Works http://twitter.com/rokensa http://www.slideshare.net/Rodolfo_Salazar http://rokensa.stumbleupon.com/public/ http://friendfeed.com/rokensa http://es-la.facebook.com/people/Rodolfo-Salazar/678444559 http:// www.linkedin.com/in/rodolfosalazar