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Planning for an EffectiveCascade Implementation
At A GlanceThe Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public  service.Its components include: Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory HealthcareThe Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
Introduction toHealth Sciences CommunicationOur office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
Responsibilities ofHealth Sciences CommunicationsOur responsibilities include: media relations
 publications
 multimedia
 special eventsGetting From There to Here
Getting From There to HereActive process lasted six monthsProcessPlanningCoordination & CollaborationInformation ArchitectureContentBuild-OutLaunchPromotionMaintenance, Fine-Tuning & Expansion
PublicationsPlanningCompetitive AnalysisCoordination & Cooperationwith University
Project PlanPublicationsCoordination & Collaboration with UniversityParticipation in Design ProcessParticipation in Selection of Content Management System
Assistance with Launch of University Web SitePublicationsAssessment of ContentExistingSuggestedOrganizationSticky NotesMind MapsOutlinesInformation Architecture
Mock-UpsHome PageSection PagesOther Key PagesReviewReview by Section HeadsFeedbackRevisionsReview via Online Test VersionInformation Architecture:Design Mock-Ups
Lists & SpreadsheetsContent AssignmentsContent Round-UpTextGraphicsMultimediaContent
Work with Hannon Hill, Content Management SystemVendorSet-Up of Site SkeletonSite Filled with Content     Note: Publications left for implementation in later phase.Build-Out
Site Reviewed in Test AreaLaunchPromotionEmail BlastNews ReleaseCross-Linking from Other SitesEmail SignaturesURL on News ReleasesLaunch & Promotion
Publications Brought OnlineMagazineAnnual ReportsBrochuresUpgrades to NewsroomTraffic Analysiswith Google AnalyticsMaintenance, Fine-Tuning & Expansion
University UnitsUniversity – Media Relations, Creative, MarketingDevelopment / CampaignHealth Sciences & Healthcare UnitsEmory HealthcareEmory University School of MedicineNell Hodgson Woodruff School of NursingRollins School of Public HealthWinship Cancer InstituteWorking with University & Healthcare Units

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Planning for an Effective Cascade Implementation

  • 1. Planning for an EffectiveCascade Implementation
  • 2. At A GlanceThe Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.Its components include: Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory HealthcareThe Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
  • 3. Introduction toHealth Sciences CommunicationOur office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
  • 4. Responsibilities ofHealth Sciences CommunicationsOur responsibilities include: media relations
  • 7. special eventsGetting From There to Here
  • 8. Getting From There to HereActive process lasted six monthsProcessPlanningCoordination & CollaborationInformation ArchitectureContentBuild-OutLaunchPromotionMaintenance, Fine-Tuning & Expansion
  • 10. Project PlanPublicationsCoordination & Collaboration with UniversityParticipation in Design ProcessParticipation in Selection of Content Management System
  • 11. Assistance with Launch of University Web SitePublicationsAssessment of ContentExistingSuggestedOrganizationSticky NotesMind MapsOutlinesInformation Architecture
  • 12. Mock-UpsHome PageSection PagesOther Key PagesReviewReview by Section HeadsFeedbackRevisionsReview via Online Test VersionInformation Architecture:Design Mock-Ups
  • 13. Lists & SpreadsheetsContent AssignmentsContent Round-UpTextGraphicsMultimediaContent
  • 14. Work with Hannon Hill, Content Management SystemVendorSet-Up of Site SkeletonSite Filled with Content Note: Publications left for implementation in later phase.Build-Out
  • 15. Site Reviewed in Test AreaLaunchPromotionEmail BlastNews ReleaseCross-Linking from Other SitesEmail SignaturesURL on News ReleasesLaunch & Promotion
  • 16. Publications Brought OnlineMagazineAnnual ReportsBrochuresUpgrades to NewsroomTraffic Analysiswith Google AnalyticsMaintenance, Fine-Tuning & Expansion
  • 17. University UnitsUniversity – Media Relations, Creative, MarketingDevelopment / CampaignHealth Sciences & Healthcare UnitsEmory HealthcareEmory University School of MedicineNell Hodgson Woodruff School of NursingRollins School of Public HealthWinship Cancer InstituteWorking with University & Healthcare Units
  • 18. Emory HealthcareShare ContentAdvise on Content Management System –also moving to CascadeSupport CampaignsEmory UniversityShare ContentCross-link ContentCoordinate StrategyCollaboration & Cooperation - Continued
  • 19. Contact InformationWendy DarlingCommunications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu@wcdarling (Twitter)404-727-8553www.emoryhealthsciences.org