Power of Play - Learning With Knowledge Guru
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The document discusses using games for learning and describes the Knowledge Guru game. It summarizes that the Knowledge Guru game was created to allow people to learn while playing games, track what they are learning, and remember the information after playing. It was used by ExactTarget to train their employees on their multiple product lines and launches in a fun and engaging way through mobile and web apps.
Power of Play - Learning With Knowledge Guru
- 1. The Power of Play . By Bottom-Line Performance
- 2. Your Game Masters…aka presenters Sharon Boller Sco, Thomas Bo%om-‐Line Performance ExactTarget Lead designer, Knowledge Guru™ game engine. @sco%_thomas_et @Sharon_Boller
- 3. The Power of Play for You? • I like to play (board games, team games, computer games, puzzles, word searches, social games, etc.) • We acLvely use game-‐based learning in our organizaLon • I’d like to implement game-‐based learning in my organizaLon – but haven’t convinced people of its value yet.
- 5. Why games? “I learned SO “Can you much by playing create this game. It was more stuff tons of fun. I like this?” Play Game learned more by playing this game than any webinar, meeting, or “Mind- document I’ve blowing” encountered.” Annika, Age 8
- 6. 1 Why do games work? 2 3 The short answer? Because they are FUN.
- 7. Expert view: Carnegie Mellon…. To progress in a game is to learn; when we are ac3vely engaged with a game, our minds are experiencing the pleasure of grappling with (and coming to understand) a new system. (Jessica Trybus, New Media InsLtute’s resident Game-‐ based Learning and CommunicaLons Guru and Director of Edutainment for Carnegie Mellon University's Entertainment Technology Center.) www.bo%omlineperformance.com
- 8. But what’s FUN? • Winning • Achieving goals • Triumphing • Collaborating • Exploring and building • Collecting • Problem-solving or strategizing • Role playing or imagining • Surprise – surprising others and being surprised ourselves.
- 9. What’s Required to Learn? Relevant Prac7ce Ability to retrieve later Specific, 7mely feedback
- 10. Breaking it down further: Feedback “The premise of a feedback loop is simple: Provide people with informaLon about their acLons in real Lme, then give them a chance to change those acLons, pushing them toward be%er behaviors.” Wired Magazine, June 19, 2011 www.bo%omlineperformance.com
- 11. Breaking it down further: Feedback School district had huge problem with speeding. Tried replacing old signs with bigger, new ones, LckeLng people during drop-‐off, pick-‐up Lmes. Nothing worked. What finally gave measurable improvement was “dynamic speed displays” or driver feedback signs. “Your speed.” Signs have proven to be consistently effecLve, gecng people to slow by 10 mph over several miles. They work because they leverage a feedback loop. www.bo%omlineperformance.com
- 12. Linking Games to Learning Learning Element Game Elements that Match MoLvaLon Game goals, PBLs, levels, flow, the “fun” Relevant Game mechanics, story, challenges, pracLce (.e.g. the rules), game theme. Timely, Immediate rewards and consequences specific feedback Retrieval later 1) Repeat to remember – repeLLon; 2) spaced learning 3) Relevant pracLce.
- 13. Today’s agenda
- 14. What is the Knowledge Guru? A solution to a problem we’ve seen over and over with our clients.
- 15. We wanted… For people to be able to PLAY For them to LEARN while they played. For clients to TRACK what people were learning (or not learning) And for players to REMEMBER, long after they played. And…we wanted people to be able to play across multiple devices: desktop, iPad, or Android tablet via web app or native app. We wanted a solution that could work independently of an LMS…or be Tin Can compliant so it COULD work with an LMS
- 16. How Guru links to Learning MoLvaLon – in story, in challenge (become a Guru) Annika, Age 8
- 17. How Guru links to Learning MoLvaLon – in PBLs Annika, Age 8
- 18. How Guru links to Learning Relevance– no extraneous content, period. Annika, Age 8
- 19. How Guru links to Learning Relevance– game quesLons mirror customer ?s Annika, Age 8
- 20. How Guru links to Learning Feedback– immediate, followed by immediate opp to retry. Consequence = points gained/lost. Annika, Age 8
- 21. How Guru links to Learning Retrieval– repeLLon, spaced learning Annika, Age 8
- 22. How Guru does Measurement Admin tool lets you verify what people do – and don’t get
- 23. Today’s agenda
- 24. ExactTarget (NYSE: ET) We have: ave we enable marketers -‐ Based in Indy, great customers, including We also h ü 1,500 employees worldwide through sonware -‐ to iASA, Nike, Papa Best Buy, Groupon, N ntegrate data to create 250,000 users worldwide onsumer John’s, Mnified view of each c ü a u icroson and engage ipartners worldwide ü 500 + n real-‐Lme, cross-‐channel markeLng.
- 25. Why ExactTarget used the Guru 1. MulLple Product Lines and MulLple Product Launches • 9 disLnct product lines within organizaLon • Product line releases each month 2. Employees, clients, and partners had training overload; we needed to find a way to “mix it up.” 3. MobileConnect was one of the largest product launches we ever had. Cri7cal for us to educate folks.
- 26. Positioning the game 1. Reinforcement tactic rather than primary learning method. 2. Marketed the heck out of it
- 27. Marketing Messages ET Used Internal TV announcements, posters Incentives (prizes)
- 29. Intranet messages, web promo
- 30. Positioning the game (cont) 3. Required in some functional units. Provided managers 4. with idea kits. Drew attention to 5. leaderboards on a regular basis.
- 31. What Did Folks Say… The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.” I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnect product. The repetition of the different paths helped me retain the information.
- 32. ExactTarget Business Results… Sales Related Metrics: 1. Quickest pipeline developed and closed compared to previous product launches over the past two years 2. Average contract value 2x more than comparable products Support Related Metrics: 1. First-‐call support resoluLon up 45% compared to other product lines (a savings of ~$35/call)
- 33. Next time…. 1. Ask some questions more specific to specific job role 2. Test game as a primary learning method versus as a reinforcement method
- 34. Want info electronically? • Text the word GURU and your email address to 38767 – EX: GURU sthomas@exac%arget.com • Email will be sent with links to a variety of informaLon sources regarding this breakout session • You can also email sharon@theknowledgeguru.com and request info as well. • Check out public games for yourself at www.theknowledgeguru.com/ or download a sample game – NutriLon Guru -‐ from App store.
- 35. Thank You! Contact Us… Email sharon@bottomlineperformance.com sthomas@exac,arget.com Twi%er Sharon_Boller Handles scott_thomas_et Websites www.theknowledgeguru.com www.exacttarget.com Booth #608 (Sharon) DemoFest #54 (Scott)