Prashanth Chandrasekar (Stack Overflow) - Powering Success by Fostering Community
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Prashanth Chandrasekar is the CEO of Stack Overflow, a technology question and answer website that receives over 100 million monthly visitors. Stack Overflow has over 52 million questions and answers, is ranked in the top 50 websites in the world, and is considered an "Internet Treasure" according to Fred Wilson of Union Square Ventures. Stack Overflow also owns other tech sites such as Server Fault and Super User that receive over 50 million monthly visitors combined.
Prashanth Chandrasekar (Stack Overflow) - Powering Success by Fostering Community
- 1. Prashanth Chandrasekar CEO stackoverflow.com Powering Success by Fostering Community
- 2. Confidential & Proprietary Stack Overflow by the numbers Monthly Visitors to Stackoverflow.com 100M+ Monthly Visitors to 62 tech sites (e.g., Super User, Server Fault) 50M+ Sign-ups per month ~200K Every time a new question is asked 14s Questions and answers to-date 52M+ Website in the world alexa.com Top 50 Stack Overflow is an Internet Treasure. Fred Wilson Union Square Ventures
- 3. stackoverflow.com/teams Private stackoverflow.com Public FOR TEAMS REACH & RELEVANCE Engagement stackoverflow.com/advertising stackoverflow.com/collectives
- 5. We’re not alone. Source: “State of Startups” stateofstartups2019.firstround.com 80% of founders reported it important to their business 28% of founders reported it critical to their success
- 6. 27M+ Monthly Active Users 275K+ Neighborhoods Social 4.4M+ Members 500K+ Bikes & Treads Sold Fitness 100M+ Monthly Visitors 50M+ Questions & Answers Technology
- 8. Product-Market Fit & Expansion 1 Go-to-Market Approach & Expansion 2 Competitive Differentiation 3 Stage-Specific Team 4
- 10. Delivering repeatable value early in the customer journey (i.e., beware of snowflakes) Customer problem journey (pre and post current stage) Product-Market Fit & Expansion: Key Points Fit Expansion Measuring leading indicators and not lagging indicators like churn Use cases for adjacent organizations
- 12. Product-led, sales-led or marketing- led growth Verticals Go-to-Market Approach & Expansion: Key Points Direct vs. Indirect (Tech Alliances, Channel and SIs) Approach Expansion Freemium / Free Trials Positive unit economics (LTV/CAC, Payback period) Segments Geographic regions
- 14. COMMUNITY BRAND PRODUCT Features Quality Reliability Price Distribution Etc. Values Heritage/story Packaging Convenience Customer support Quality Segment focus Positioning Etc. Shared identity Incentives & rewards for users Building with the community Breaking down silos Virtuous cycles
- 15. Community is a competitive moat.
- 16. Community is a competitive moat. Public community Paid products REACH & RELEVANCE FOR TEAMS
- 18. Small, tight knit group focused on product, architecture and engineering Evangelist Sales leader Stage-Specific Team: Early Direct customer feedback with early customers Product Go-to-market Scrappy Sales & Customer Success team
- 19. Full Product team including product management, user research, product design, etc. “Builder” VP of Sales Stage-Specific Team: Mid Product Go-to-market Sales cadence, pipeline, qualification methodology (e.g., BANT, MEDDPICC) Specialized Sales org. Inbound and outbound Sales Development Separate Customer Success org.
- 20. Mid-stage items + true voice of customer, CABs, roadmap review process, etc. Forecast machine and predictability VP of Sales Stage-Specific Team: Late Deliberate focus on market differentiation vs. market relevance as it relates to investment Product Go-to-market Mid-stage items + Sales enablement and Ops (sales strategy, territory planning, deal desk, etc.)
- 21. Product-Market Fit & Expansion 1 Go-to-Market Approach & Expansion 2 Competitive Differentiation 3 Stage-Specific Team 4