Presentation on Dabur Ind.
- 1. Submitted by:- Ankita Dutta Anuja singh Anusha Bhatia Arohan Sharma Astha jain Asmita banerejee
- 2. HISTORY Founder:- S.K. Burman Established in 1884 Headquarters in Dabur Corporate Office, Kaushambi, Sahibabad, Ghaziabad, Uttar Pradesh, India. Mohit Malhotra (CEO) Anand Burman (Chairman) Products:- Health supplements OTC & Ayurvedic medicines Personal care Oral care Digestives Foods Home care
- 3. “ 3 ABOUT DABUR 4th largest FMCG in india. Revenue Of 7800 crs. Market capitalization 46,600 crs. Building a legacy of 130 yrs. World’s largest Ayurvedic Medicine & related Products.
- 4. BIG VISION "Dedicated to the health & well being of every household" 4
- 5. Micro Environment factor of DABUR Suppliers Competitors Employees Shareholders Media 5
- 6. Analysis of Micro Environmental Factors ⊷ Customer ⊷ Competitors ⊷ Market Share ⊷ Intermediaries ⊷ Suppliers 6 Dabur Supplier 1000 Suppliers 100-150 Regular Suppliers Trading Volume ₹ 2-3 Crore
- 7. Analysis of Macro Environment factors 7
- 8. Political Factors Sector ⊷ Political Stability ⊷ Trading Policies Company ⊷ Governmen t Intervenes Products ⊷ Taxation Policy ⊷ Subsidies 8
- 9. Economic Factors Sector ⊷ Tax Charges ⊷ Living Standard Company ⊷ Consumer focus ⊷ Interest rates Products ⊷ Inflation Rate ⊷ National Income 9
- 10. Social Cultural Factors Sector ⊷ Education levels ⊷ Law effect social behavior Company ⊷ Demographi cs Products ⊷ Consumeris m 10
- 11. Technological factors Sector ⊷ Advanceme nt in Technology Company ⊷ Automation ⊷ Obsolete rate Products ⊷ R&D ⊷ Competitive Force 11
- 12. Environmental factors Sector ⊷ Environmen t Issues Company ⊷ Environmen t Regulations Products ⊷ Use Eco Friendly Products 12
- 13. Legal Factors Sector ⊷ Industry Specific Regulations Company ⊷ Companies Law Products ⊷ Consumer protection 13
- 14. CSR ACTIVITIES OF DABUR 1. Eradicating hunger, poverty and malnutrition 2. Promoting Health care including Preventive Health care 3. Ensuring environmental sustainability and ecological balance 4. Employment and livelihood enhancing vocational skills and projects 5. Promotion of education 6. Promoting gender equality and empowering women
- 15. 4 P’s of DABUR Product ⊷ Dabur has a wide range of product portfolio. ⊷ Product category :- ⊷ 1. Hair care ⊷ 2. Oral care ⊷ 3. Skin care ⊷ 4. Baby care Price ⊷ Premium products are targeted at high end target segment. ⊷ Dabur has to follow a competitive pricing policy for its non- premium products to sustain itself in the long run. Promotion ⊷ TV advertisements ⊷ Famous celebrities and sportsmen ⊷ Hoardings are put up at retailers and supermarkets. 15 Place ⊷ Mobile availability. ⊷ Dabur has built an extensive network of distribution channels.
- 16. DABUR’S INTERNATIONAL OFFICES’ 16 1. United States 2. Birganj Office 3. Dabur Nepal Nursery 4. Nepal 5. London, United Kingdom 6. Nigeria 7. Kathmandu Office 8. Dubai, UAE 9. Egypt 10. Bangladesh
- 17. 17 Competitive Rivalry Threats From New Entrants Substitution Threats Power of Buyer Power of Suppliers -Lots of competitors are present like Emami and Zandu. -Cosmetic Products and healthcare products are facing high competition. -Dabur has been a market leader since last 100 years so there is really less threats from new entrants. -Patanjali proved to be an exception as they have dominated the market after its entry in ayurvedic products. -Dabur hardly faces any substitution threats as there are very less companies that can provide premium quality product like Dabur. -Dabur also spends a big amount on R&D to update product line to curb such threats. -Power of buyer is increased because a lot of options available. -The consumer is getting more specific and more demanding which can create a problem for Dabur. -Dabur has Strong channel of distribution. -High bargaining power of suppliers may become a threat for Dabur because Dabur has a retail network but do not have own retail outlets. PORTER’S FIVE FORCE MODEL
- 20. SWOT ANALYSIS Strength ⊷ Large Product Portfolio. (260 products) ⊷ Centralized control (Family Business) ⊷ Well established Brand name and market (135 years). Weakness ⊷ High competition by Patanjali in Ayurvedic products. ⊷ Shortage of funds, high debt burden. ⊷ Lack of distribution channels. Threats ⊷ Brand Cloning by other brands. ⊷ Competition in Ayurvedic products. ⊷ Allopathic products are competing in market. 20 Opportunity ⊷ Brand loyalty. ⊷ Recycling of waste in creating new products. ⊷ Government Support through Make in India.
- 21. DABUR’S PRODUCTS
- 22. 22 COMPETITOR
- 23. ₹725000000000 That’s a lot of money 100% Total success! 250 PRODUCTS And a lot of products 23
- 24. 24 Thank You!