SlideShare a Scribd company logo
Presentation dabur
The founder- Dr. S.K. Burman
 The story of Dabur began with Dr. S. K. Burman, a physician in
Bengal
 The news of his medicines traveled, and he came to be
known as the trusted 'Dakar' or Doctor who came up with
effective cures and that is how his venture Dabber got its
name - derived from the Devanagri rendition of Daktar
Burman.
 Dr. Burman set up Dabur in 1884 to produce and dispense
Ayurvedic medicines.
 In 1986 Dabur becomes a Public Limited Company.
Major promoter :
CHOWDRY ASSOCIATES
(Owned by Mr. Saket Burman)
Business group or family it belongs to:
Dabur Is The Parent Company Itself.
Philosophy of Dabur:
Vision and Principles
Vision
"Dedicated to the health & well being of every
household"
Principles
 Passion For Winning
 People Development
 Consumer Focus
 Team Work
 Innovation
 Integrity
Key people
 Anand Burman- Chairman
 Amit Burman- Vice Chairman
 Sunil Duggal- Chief Executive Officer
CSR Initiative
Sundesh is a registered voluntary organization with
an objective of development of rural areas. Sundesh
integrates various aspects like health, literacy,
employment and empowerment to let people take
control of their lives.
The people we address are the most deprived and
weaker sections of society including:
 1.Women
 2.Children
 3.The illiterate
 4.The unemployed.
700 se 7 kadam
 A step towards helping the less fortunate sisters and
daughters, Dabur – through its toilet cleaner brand SaniFresh
took the initiative to help construct toilets for them.
 The intent was to reduce the distance they walk for relieving
themselves from 700 steps to a mere 7.
 Hence, the campaign was aptly titled '700 Se 7 Kadam'.
Water conservation and management project
 Dabur’s Water Conservation and Management project,
Desert Bloom, in Rajasthan has been designed in line with
the state Government’s Mukhya Mantri Jal Swavalamban
Abhiyaan. This project has helped gain access to water for
their daily use and irrigation needs. This initiative has helped
improve the water level in the tube wells.
Acquisitions and mergers
2005
Dabur aquires Balsara
As part of its inorganic growth strategy, Dabur India
acquires Balsara's Hygiene and Home products businesses,
a leading provider of Oral Care and Household Care
products in the Indian Market, in a INR 143 Crore all cash
deal.
 2007
Dabur Foods Merged With Dabur India
Dabur India decides to merge its wholly owned subsidiary Dabur Foods
Limited with itself to exact synergies and unlock operational
efficiencies.
 2008
Acquires Fem Care Pharma
Dabur India acquires Fem Care Pharma, a leading player in the women
skin care market. Besides an entry into the high growth skin care
market with an established brand named Fem, this transaction also
offers Dabur a strong platform to enter newer product categories and
markets.
Organizational structure
Indian footprint
International presence
. Key markets * manufacturing facilities
Headquarters- Ghaziabad, Uttar Pradesh
Certifications:
 FSSC 22000 (Food Safety System Certification)
 ISO 18001 (Occupational Health Safety Management
System)
 ISO 14001 (Environmental Management System)
A few products of Dabur Ltd.
 Personal care products:
 Meswak toothpaste
 Vatika shampoo
 Gulabari
 Lal tel
 Food products:
 Capsico red pepper sauce
 Health care products:
 Pudin hara
 Honitus cough syrup
 Glucose-D
 Chyawanprash
Other products:
 Hajmola
 Cough drops
 Active antacid
 Badam oil
Brands:
 Odonil
 Real
 Fem
 Oxy life
 Sani fresh
Advertising agency
• Dabur names Starcom MediaVest as media agency.
• SMG is the first agency in the history of Dabur to have been
named as exclusive, single agency to handle all media
planning and buying.
Logo of Dabur: Punch line:
% of Dabur products segments in the market
Market share of Dabur products:
6270
7225
7985
8673
7911
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2012-13 2013-14 2014-15 2015-16 2016-17
financial years
Revenues
1029
1156
1316
1519 1508
0
200
400
600
800
1000
1200
1400
1600
2012-13 2013-14 2014-15 2015-16 2016-17
i
n
c
r
o
r
e
s
Operating Profit
0
5
10
15
20
25
30
35
2012-13 2013-14 2014-15 2015-16 2016-17
p
e
r
c
e
n
t
a
g
e
financial years
Return on Capital Employed %
37
35
32 32
27
0
5
10
15
20
25
30
35
40
2012-13 2013-14 2014-15 2015-16 2016-17
financial years
Return on Net Worth %
Name of the auditor
G. BASU & CO.
Chartered Accountants Firm
Registration No.301174E
Membership No 9390
New Delhi
Market capitalization consolidated
56,720.96 rupees crores as on 18th October 2017.
CRISIL credit rating of Dabur limited:
Rating Outstanding as on 13-Oct-2017
Industry : Personal Products
 Instrument Category Rating Rating Outlook
 Long Term CRISIL AAA Stable
 Short Term CRISIL A1+ Stable
THANK YOU

More Related Content

PPTX
Supply Chain Analysis of Nestle
PDF
Summary of kotler's marketing management book
PPTX
Parle product..ppt BY AMIT SINGH
PPTX
Cyber crime and security ppt
PPTX
A presentation on Supply Chain Management
PPTX
Strategic Brand Management of Cadbury
DOCX
Brand Audit of Cadbury
PPTX
International Accounting Standard 33 (Earnings Per Share)
Supply Chain Analysis of Nestle
Summary of kotler's marketing management book
Parle product..ppt BY AMIT SINGH
Cyber crime and security ppt
A presentation on Supply Chain Management
Strategic Brand Management of Cadbury
Brand Audit of Cadbury
International Accounting Standard 33 (Earnings Per Share)

What's hot (20)

PPTX
A STUDY OF DABUR INDIA LTD.
PPTX
PPT
Dabur India Ltd - A Case Study
PPTX
Dabur presentation
DOCX
Stp of different_products
DOCX
Dabur India project
PPTX
Dabur : PPT on Market Situational Analysis and SWOT
PPTX
Dabur product mix
PPTX
Dabur case study
PPTX
Dabur ppt on Organisation, marketing mix, strategy
PPTX
PPT
Dabur case study
PPTX
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
PPTX
DABUR NEPAL ST PPT
PPTX
Plc of dabur
PPT
Dabur CSR
DOCX
The dabur
PPTX
Dabur
PPTX
Hul final ppt
DOC
MARKETING STRATEGY OF DABUR
A STUDY OF DABUR INDIA LTD.
Dabur India Ltd - A Case Study
Dabur presentation
Stp of different_products
Dabur India project
Dabur : PPT on Market Situational Analysis and SWOT
Dabur product mix
Dabur case study
Dabur ppt on Organisation, marketing mix, strategy
Dabur case study
Dabur marketing analysis on swot, porters 5, 4 p's, distribution channel, mi...
DABUR NEPAL ST PPT
Plc of dabur
Dabur CSR
The dabur
Dabur
Hul final ppt
MARKETING STRATEGY OF DABUR
Ad

Similar to Presentation dabur (20)

PPTX
Dabur presentation
DOC
172381741 dabur-marketing-project-doc-ali
DOC
Anil project in dabur
DOC
A project report on dabur
PPTX
Presentation1
PDF
Project Report BBA on Dabur Co
DOCX
Project report dabur india limited-1 st
PPTX
Dabur India Ltd
DOC
Dabur marketing - project.doc rupesh gangwar
DOC
advertising an effective promotional tool for marketing new product
PPTX
Presentation (19).pptx
PPTX
Introduction-to-Dabur-1.ppt in accordance with organisational change and deve...
PPTX
TOOTHPASTE IN INDIAN CONTEXT(HERBAL)
PPTX
Dabur
PDF
Dabur india 2014
PPTX
Dabur brand revitalization & reinforcement
PPT
Dabur company SWOT analysis
PPTX
Fmcg industry in india
PPTX
Dabur 1
Dabur presentation
172381741 dabur-marketing-project-doc-ali
Anil project in dabur
A project report on dabur
Presentation1
Project Report BBA on Dabur Co
Project report dabur india limited-1 st
Dabur India Ltd
Dabur marketing - project.doc rupesh gangwar
advertising an effective promotional tool for marketing new product
Presentation (19).pptx
Introduction-to-Dabur-1.ppt in accordance with organisational change and deve...
TOOTHPASTE IN INDIAN CONTEXT(HERBAL)
Dabur
Dabur india 2014
Dabur brand revitalization & reinforcement
Dabur company SWOT analysis
Fmcg industry in india
Dabur 1
Ad

Recently uploaded (20)

PPTX
UNIT III MENTAL HEALTH NURSING ASSESSMENT
PPTX
Microbial diseases, their pathogenesis and prophylaxis
PPTX
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
PDF
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
PDF
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
PDF
RTP_AR_KS1_Tutor's Guide_English [FOR REPRODUCTION].pdf
PPTX
History, Philosophy and sociology of education (1).pptx
PDF
A GUIDE TO GENETICS FOR UNDERGRADUATE MEDICAL STUDENTS
PPTX
Cell Types and Its function , kingdom of life
PPTX
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PDF
Complications of Minimal Access Surgery at WLH
PDF
Yogi Goddess Pres Conference Studio Updates
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
Classroom Observation Tools for Teachers
PDF
Chinmaya Tiranga quiz Grand Finale.pdf
PDF
2.FourierTransform-ShortQuestionswithAnswers.pdf
PDF
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
PDF
RMMM.pdf make it easy to upload and study
PDF
Computing-Curriculum for Schools in Ghana
UNIT III MENTAL HEALTH NURSING ASSESSMENT
Microbial diseases, their pathogenesis and prophylaxis
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
RTP_AR_KS1_Tutor's Guide_English [FOR REPRODUCTION].pdf
History, Philosophy and sociology of education (1).pptx
A GUIDE TO GENETICS FOR UNDERGRADUATE MEDICAL STUDENTS
Cell Types and Its function , kingdom of life
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
Final Presentation General Medicine 03-08-2024.pptx
Complications of Minimal Access Surgery at WLH
Yogi Goddess Pres Conference Studio Updates
Paper A Mock Exam 9_ Attempt review.pdf.
Classroom Observation Tools for Teachers
Chinmaya Tiranga quiz Grand Finale.pdf
2.FourierTransform-ShortQuestionswithAnswers.pdf
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
RMMM.pdf make it easy to upload and study
Computing-Curriculum for Schools in Ghana

Presentation dabur

  • 2. The founder- Dr. S.K. Burman  The story of Dabur began with Dr. S. K. Burman, a physician in Bengal  The news of his medicines traveled, and he came to be known as the trusted 'Dakar' or Doctor who came up with effective cures and that is how his venture Dabber got its name - derived from the Devanagri rendition of Daktar Burman.  Dr. Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines.  In 1986 Dabur becomes a Public Limited Company.
  • 3. Major promoter : CHOWDRY ASSOCIATES (Owned by Mr. Saket Burman) Business group or family it belongs to: Dabur Is The Parent Company Itself. Philosophy of Dabur:
  • 4. Vision and Principles Vision "Dedicated to the health & well being of every household" Principles  Passion For Winning  People Development  Consumer Focus  Team Work  Innovation  Integrity
  • 5. Key people  Anand Burman- Chairman  Amit Burman- Vice Chairman  Sunil Duggal- Chief Executive Officer
  • 6. CSR Initiative Sundesh is a registered voluntary organization with an objective of development of rural areas. Sundesh integrates various aspects like health, literacy, employment and empowerment to let people take control of their lives. The people we address are the most deprived and weaker sections of society including:  1.Women  2.Children  3.The illiterate  4.The unemployed.
  • 7. 700 se 7 kadam  A step towards helping the less fortunate sisters and daughters, Dabur – through its toilet cleaner brand SaniFresh took the initiative to help construct toilets for them.  The intent was to reduce the distance they walk for relieving themselves from 700 steps to a mere 7.  Hence, the campaign was aptly titled '700 Se 7 Kadam'.
  • 8. Water conservation and management project  Dabur’s Water Conservation and Management project, Desert Bloom, in Rajasthan has been designed in line with the state Government’s Mukhya Mantri Jal Swavalamban Abhiyaan. This project has helped gain access to water for their daily use and irrigation needs. This initiative has helped improve the water level in the tube wells.
  • 9. Acquisitions and mergers 2005 Dabur aquires Balsara As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene and Home products businesses, a leading provider of Oral Care and Household Care products in the Indian Market, in a INR 143 Crore all cash deal.
  • 10.  2007 Dabur Foods Merged With Dabur India Dabur India decides to merge its wholly owned subsidiary Dabur Foods Limited with itself to exact synergies and unlock operational efficiencies.  2008 Acquires Fem Care Pharma Dabur India acquires Fem Care Pharma, a leading player in the women skin care market. Besides an entry into the high growth skin care market with an established brand named Fem, this transaction also offers Dabur a strong platform to enter newer product categories and markets.
  • 13. International presence . Key markets * manufacturing facilities
  • 15. Certifications:  FSSC 22000 (Food Safety System Certification)  ISO 18001 (Occupational Health Safety Management System)  ISO 14001 (Environmental Management System)
  • 16. A few products of Dabur Ltd.  Personal care products:  Meswak toothpaste  Vatika shampoo  Gulabari  Lal tel  Food products:  Capsico red pepper sauce  Health care products:  Pudin hara  Honitus cough syrup  Glucose-D  Chyawanprash
  • 17. Other products:  Hajmola  Cough drops  Active antacid  Badam oil Brands:  Odonil  Real  Fem  Oxy life  Sani fresh
  • 18. Advertising agency • Dabur names Starcom MediaVest as media agency. • SMG is the first agency in the history of Dabur to have been named as exclusive, single agency to handle all media planning and buying. Logo of Dabur: Punch line:
  • 19. % of Dabur products segments in the market
  • 20. Market share of Dabur products:
  • 22. 1029 1156 1316 1519 1508 0 200 400 600 800 1000 1200 1400 1600 2012-13 2013-14 2014-15 2015-16 2016-17 i n c r o r e s Operating Profit
  • 23. 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 2015-16 2016-17 p e r c e n t a g e financial years Return on Capital Employed %
  • 24. 37 35 32 32 27 0 5 10 15 20 25 30 35 40 2012-13 2013-14 2014-15 2015-16 2016-17 financial years Return on Net Worth %
  • 25. Name of the auditor G. BASU & CO. Chartered Accountants Firm Registration No.301174E Membership No 9390 New Delhi Market capitalization consolidated 56,720.96 rupees crores as on 18th October 2017.
  • 26. CRISIL credit rating of Dabur limited: Rating Outstanding as on 13-Oct-2017 Industry : Personal Products  Instrument Category Rating Rating Outlook  Long Term CRISIL AAA Stable  Short Term CRISIL A1+ Stable THANK YOU