Presentation techniques
- 1. Video Game Consoles Yasin FİDAN Mehmet GÜRBÜZ
- 2. Overview Game consoles are dedicated devices for playing video games. Have been around since 1970’s. Now 3 major competitors. Advertising aimed at fun and excitement. Industry faces many challenges.
- 3. History - 1970’s 1972 - Magnavox Odyssey is first game console. Poor marketing caused it to fail. 1975 - The famous Atari PONG console released. First of several versions. Atari known as a pioneer in home gaming for years to come. 1976 - Coleco releases Telstar. A few other companies have products, but these 3 are the major competitors for rest of 70’s and start of 80’s.
- 4. History - 1980’s 1985 - Nintendo Entertainment System (NES) debuts. Criticized for unreliability. Product recalled and repaired. Popularity takes off. 1986 - Sega Master System (SMS) released to compete with NES. Technologically better than Nintendo, but games less popular. Technology for SMS made portable and used for Sega Game Gear (1991). Mario Brothers becomes a hugely popular game for Nintendo, spawning many sequels.
- 5. History - 1980’s & 1990’s Nintendo is major console manufacturer, with Sega as major competitor. Sequels to NES, SMS & Sega Genesis released throughout 80’s & 90’s. 1995 - Sony comes on scene with Playstation. Originally an add-on for Nintendo. Deal fell through. Sony continued to develop as stand-alone.
- 6. History - 2000 to Today 2001 - Microsoft joins console competition with Xbox. Marks the entrance of the last of today’s major competitors. Currently 3 major console models: Nintendo Wii (2006) Sony PS3 (2006) Microsoft Xbox 360 (2005)
- 7. Revenue US sales of Consoles & Handhelds: Hardware $4.6 billion Games $6.5 billion Worldwide sales of hardware & software: Projected for 2011 - $44 billion
- 8. Slicing Up the Pie Sony leads industry with 50% market share. Expected to stay the same for next few years. Nintendo & Microsoft will remain major competitors.
- 9. Target Consumers Traditionally men aged 12-35. By end of 20 09 , More than 2/3 of men 18-34 had access to console in their homes. 80% of boys 12-17 had access. Women only 10% of video game players as of June, 20 09 .
- 10. Target Consumers Beginning to diversify. Consoles in 46 million homes in US. 148 million adults have access to a console. More than 1/3 of all adults online have game consoles. Average user plays for 2 hours, 15 minutes per day.