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- 1. 1 Akij group of industries A Conglomerate Giant Of Bangladesh Presentation on Since 1950 Units 31 Employees 35053 National Achievements 25
- 2. 2 Presented To Pofessor DR. MD. Tariqul Islam Dept: Finance & Banking Faculty: Business Administration Jatiya Kabi Kazi Nazrul Islam University Presented By Group: F Dept: Finance & Banking Faculty : Business Administration Jatiya Kabi Kazi Nazrul Islam University
- 3. 3 Outline 1.Introduction 2.Founder of Akij Group 3.History 4.Location 5.Mission and vision 6.Business portfolio 7.Brands of Akij Group 8.Most consumed product 9.Business strategies 10.Financial performance 11.Strenghts and opportunities 12.Conclusion
- 4. 4 Introduction Akij Group is a Bangladeshi industrial conglomerate founded by Sheikh Akijuddin in 1940. The industries under this conglomerate include textiles, tobacco, food and beverage, cement, ceramics, printing and packaging, pharmaceuticals, consumer products etc. They are primarily known for their drink products known as Mojo , Speed and Frutika .
- 5. 5 Founder of Akij Group Akij Group was established in the 1950s by industrialist Sheikh Akij Uddin as a cigarettes manufacturing business, before moving into other businesses like rice, jute , paddy etc.
- 6. 6 History Akij Group, a sprawling Bangladeshi conglomerate, traces its roots back to the 1940s when Sheikh Akijuddin embarked on a jute trading venture. This humble beginning laid the foundation for a business empire that would eventually diversify into a multitude of sectors. In the 1950s, Akijuddin ventured into manufacturing hand-rolled cigarettes (bidis), a move that significantly boosted the company's revenue. Over the decades, Akij Group strategically expanded its portfolio, venturing into textiles, food and beverage, cement, ceramics, pharmaceuticals, and numerous other industries. This diversification, coupled with a commitment to quality and strong leadership, propelled Akij Group to become one of the largest conglomerates in Bangladesh. Today, the group employs over 32,000 people and continues to be a major contributor to the nation's economy. Akij Group is also recognized for its philanthropic endeavors, reflecting the founder's vision of contributing to the well-being of the community.
- 7. 7 Location Headquarters: Akij House, 198 Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka – 1208, Bangladesh. This serves as the central hub for the group's operations. Factories and Offices: Akij Group's facilities are strategically located in key industrial and commercial areas across Bangladesh, including: • Dhaka (where their headquarters is located) • Khulna (historically significant for the group) • Narayanganj • Gazipur •Subsidiaries and Affiliates: Akij Group's numerous subsidiaries and affiliates may have their own separate locations, both within Bangladesh and potentially internationally.
- 8. 8 MISSION AND VISION Akij Group aims for global market leadership by excelling in all sectors. They plan to achieve this through dedicated effort, competitive marketing, and strong customer relationships. Currently a "challenger," their vision focuses on strategies to become the top player. Ultimately, they strive to stand out in the crowded marketplace by offering the best.
- 9. 9 BUSINESS PORTFOLIO OF AKIJ GROUP Akij Group's diverse portfolio caters to Bangladesh's growing market. Their offerings span essential sectors, including: Food & Beverage: Akij Food and Beverage provides popular drinks, juices, water, and dairy. Consumer Goods: Akij Consumer Products offers everyday household and personal care items. Pharmaceuticals: Akij Pharmaceuticals addresses healthcare needs with a range of medicines. Textiles: Akij Textile Mills contributes to Bangladesh's garment industry. Building Materials: Akij Cement and Ceramics support infrastructure development with quality products. Tobacco: Akij Biri Factory, a key part of their history, remains a presence in the tobacco market.
- 10. 10 Brands Of Akij Group
- 11. 11 MOST CONSUMED PRODUCT OF AKIJ GROUP Akij Group's most consumed product is hard to determine precisely, but likely falls within their core offerings. Popular beverages like Mojo and Frutika are strong contenders. The Akij Daily range of food staples also sees high demand. In the construction sector, Akij Cement and Ceramics are widely used. While a definitive answer needs market research, these products represent likely candidates due to their essential nature and market presence.
- 12. 12 BUSINESS STRATEGIES OF AKIJ GROUP Akij Group's success is built on several key strategies: They diversify across industries and integrate operations for resilience and efficiency. A focus on the mass market, combined with strong brands and smart marketing, drives widespread reach. Akij prioritizes quality and value, while strategically expanding through partnerships and acquisitions. Finally, they are committed to social responsibility and adapt to change through ongoing innovation.
- 13. 13 FINANCIAL PERFORMANCE Akij Group's consistent growth and expansion are reflected in its strong financial performance. The group has demonstrated healthy revenue generation and profitability over the years. Its strategic investments in new ventures and capacity expansion have further fueled its growth momentum. The company's financial strength enables it to undertake large-scale projects and contribute to the nation's economic development.
- 14. 14 STRENGTHS AND OPPORTUNITIES FOR FUTURE GROWTH Core Strengths: • Proven leadership and strategic vision. • Diversified portfolio for resilience. • Extensive distribution network reaching consumers nationwide. • High brand recognition and consumer trust. Key Opportunities: • Innovation and technology adoption. • Strategic expansion into new markets. • Collaborative partnerships for enhanced capabilities. • Commitment to sustainability and social responsibility.
- 15. 15 CONCLUSION Akij Group's journey from a small matchstick factory to a diversified conglomerate is a testament to the power of vision, hard work, and adaptability. The group's contribution to Bangladesh's economy, employment generation, and social development is undeniable. With its strong foundations, diverse portfolio, and commitment to social responsibility, Akij Group is poised to continue its growth trajectory and play an even greater role in shaping the future of Bangladesh.
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