This document discusses six principles of design: balance, proportion, rhythm, emphasis, unity. It provides examples to illustrate each principle. Balance can be symmetrical or asymmetrical and is created by equal distribution of elements. Proportion involves the relationships between sizes of elements. Rhythm uses repetition or continuity to create a sense of organized movement. Emphasis draws the eye to a particular element using techniques like contrast or spirals. Unity bonds separate elements together through repetition of forms.