Principles of Design
- 1. Principles of DesignPrinciples of Design B i C tBasic Concepts
- 2. Principles of Design The five principles of design are: P tiProportion Balance Rh hRhythm Emphasis Unity
- 3. Principles of Design Proportion: The size relationship of how one part relates toThe size relationship of how one part relates to the size of another part How the size of one part relates to the size of the whole
- 4. Principles of Design Balance: How elements are arranged horizontally orHow elements are arranged horizontally or vertically in a design Can be formal (symmetrical) Can be informal (asymmetrical) Formal/informal refers to horizontal or side-to- id b lside balance
- 5. Principles of Design Formal Balance: Al k t i l b lAlso known as symmetrical balance All elements are equal on both sides
- 6. Principles of Design Informal Balance: Also known as asymmetrical balanceAlso known as asymmetrical balance All design elements are different on both sides Unequalq Used to make appear more exciting
- 7. Principles of Design Rh thRhythm: The feeling of movement – through repetitionThe feeling of movement through repetition of lines, color, shapes or textures Rhythm is achieved by:Rhythm is achieved by: o Repetition o Radiation o Gradation
- 8. Principles of Design Emphasis: The center of interest in the designThe center of interest in the design First thing seen or noticed ex: large bold headline of a newspaper
- 9. Principles of Design Unity: The goal of the designThe goal of the design When all parts look as if they belong together When elements and principles of design are usedp p g effectively