Print on Demand Talk for Australian University Presses Workshop
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The document outlines the concepts and technologies related to print on demand (POD), emphasizing its definitions, economic models, and the advantages of digital printing versus traditional methods. It highlights the limitations and opportunities in terms of standardization, quality, and customization. Additionally, it discusses the automation processes involved in modern printing workflows, showing the shift towards more efficient and flexible production methods.
Print on Demand Talk for Australian University Presses Workshop
- 1. POD 12 July 2017 Michael Schulz SOS Print + Media Group
- 2. Agenda • Definitions • Technologies and Economies • Limitations and Opportunities
- 3. Definitions • Short Run Digital Print: Low quantity run to replenish inventory or for a purpose ARP; SRDP; Marketing copies • POD: no inventory; produce just what is required; book has already been accounted for; often distributed from manufacturer directly to retailer or end user (drop ship); Long Tail; no books out of print; GAP
- 4. POD
- 5. Never out of Print?
- 6. Technologies and Economies • Offset print & traditional binding • High resolution proofs • Metal plates • Make readies • Offset presses • Folders • Binders • Overs • Storage • Inventory management
- 7. Technologies and Economies • Digital presses: • Toner & Indigo presses (pay per click) • Inkjet presses (pay for ink and service)
- 8. Technologies and Economies • Automation
- 9. Technologies and Economies • Automation
- 10. Technologies and Economies • Workflow components • Document repository (PDF) • Specification database (XML) • Electronic Data Exchange • Workflow processes • Automatic order processing • Automatic file processing (check; correct; prepare; route) • Online proofing • Automated production • Distribution • Reporting and invoicing
- 11. Technologies and Economies Offset Print Digital Print Economical for quantities > 1000 Economical for quantities up to 2000 Wide range of stocks Limited range of stocks, esp for inkjet Mass production Reduced inventories High quality reproduction Variable quality levels Slower turnaround Fast turnaround Medium levels of automation High levels of automation Complicated cost calculation Simpler costs structure High start-up costs Low start-up costs Low wastage
- 12. Technologies and Economies • Cost structures 1.00 5.00 25.00 125.00 10 20 50 75 150 200 300 400 500 750 1000 1500 2000 Digital Offset
- 13. Limitations and Opportunities Standardisation • Stocks • Inserts and picture sections • Embellishments (but they can be done) • Book sizes • Binding: • Perfect binding • PUR binding
- 14. Limitations and Opportunities • Quality Levels • Offset • Indigo • Toner • Inkjet
- 15. Limitations and Opportunities • Segmentation • Customisation • Personalisation
Editor's Notes
- #4: I was going to start with some definitions, because I find there are a lot of terms and acronyms used, often interchangeably.
- #5: In the background is one of our photocopier like machines with an inline saddle stitcher.
- #6: $118?
- #7: There are many steps and resources involved in offset printing.
- #8: Digital print has made enormous advances in the last decade, and there is quite a variety of technologies used.
- #9: Automated book production at CPI in France. Note that only one person operates the production line.
- #10: POD only works within an automated workflow, with a document repository, a spec database and electronic data transfer.
- #11: POD only works within an automated workflow, with a document repository, a spec database and electronic data transfer.
- #14: There are limitations: some technologies can only use limited range of stocks. For inkjet a lot of R & D has gone into stock development, but there is still a lot of work to be done until colour reproduction is on par with toner and Indigo. Inserts often require manual labour, so standardisation to one stock throughout the book is recommended. Embellishments usually have high setup costs, so are only feasible from 300 upwards. Many printers limit the range of book sizes the produce to help automation.
- #15: With digital colour there are a number of different quality levels, from inkjet via toner to Indigo, which is usually perceived as the highest quality. However there are toner presses that can print in five or six colours, achieving colour gamuts higher than CMYK offset print. Some of these can also handle spot colours.