An independent record label focuses on unique and emerging artists like Lenka, Kate Nash, and Birdy. Print Records launched in 2010 focusing on indie pop, occasionally varying to indie rock, and has signed around 20 artists such as Florence and the Machine and Noah and the Whale. A record label manages marketing for music recordings and videos, and scouts for new talent. Copyright is a legal concept that gives creators exclusive rights over their work, and record labels ensure music videos properly credit the artist and label to avoid fraud.