PRICES  JUST  GOT  SMARTER!
BURC  TANIR
CEO  &  Co-­‐Founder
burc@prisync.com
Tuesday, January 13, 15
Prisync  is  a  fully  automated  web  
based  online  price  tracking  and  
analyFcs  tool  for  online  retailers  
and  suppliers.
For  online  retailers  -­‐  Compe.tor  price  tracking
Clients  include  Mediamarkt(DE),  Elefant(RO)  and  Ebebek(TR).
For  suppliers  -­‐  Online  channel  price  management  
Clients  include  Toshiba(JP),  Chicco(IT)  and  Flos(IT).
Tuesday, January 13, 15
ONLINE  RETAILERS
CompeFtor  price  tracking
Increase  your  sales  and  profit  margins  through  dynamic  
compe..ve  pricing!
Some  of  our  online  retailer  clients:
Tuesday, January 13, 15
SUPPLIERS
Online  channel  price  management
Monitor  your  products’  prices  closely  and  dynamically  at  your  
highly  distributed  online  channels  to  avoid  irrelevant  and  
inconsistent  prices.
Some  of  our  supplier  clients:
Tuesday, January 13, 15
SMARTER  PRICING
McKinsey*:  
“The  price  is  the  main  profit  driver  for  online  shops  and  is  
responsible  for  crea.ng  the  image  for  online  shops.”
“We  esKmate  that  a  retailer  using  big  data  in  pricing  to  the  full  
has  the  potenKal  to  increase  its  operaKng  margin  by  more  
than  60  percent.”
*hQp://www.mckinsey.com/insights/markeKng_sales/using_big_data_to_make_beQer_pricing_decisions
Tuesday, January 13, 15
SMARTER  PRICING
DeloiPe*:
“Our  experience  indicates  pricing  solu.ons  can  expect  an  
immediate  margin  performance  improvement  of  2%–4%  and  a  
sales  growth  of  1%–2%.”  
“Price  analyKcs  allows  retailers  to  integrate  effecKve  pricing  
into  the  daily  operaKon  of  a  retailer’s  business  —  not  treat  it  
as  a  one-­‐Kme  event.”
*hQp://www.deloiQe.com/assets/Dcom-­‐UnitedStates/Local%20Assets/Documents/IMOs/DeloiQe%20AnalyKcs/
us_ba_AnalyKcsinRetail_03092012.pdf
Tuesday, January 13, 15
SMARTER  PRICING
MIT  Sloan  Management*:  
“Dynamic  pricing,  offers  a  feasible  and  aOrac.ve  path  to  
increase  revenues  and  profits.”
“ImplemenKng  dynamic  pricing  can  improve  revenues  and  
profits  by  up  to  8%  and  25%,  respecKvely.”
*hQp://sloanreview.mit.edu/arKcle/how-­‐to-­‐reap-­‐higher-­‐profits-­‐with-­‐dynamic-­‐pricing/
Tuesday, January 13, 15
SMARTER  PRICING
SAP  Retail*:
“Dynamic  pricing  is  necessary  in  online  retail  because  shoppers  
are  highly  price  sensi.ve  and  the  market  is  hyper-­‐compe..ve.”
“Dynamic  Pricing  gives  retailers  the  opportunity  to  be  
compeKKve  and,  more  importantly,  remain  profitable  no  
maQer  what’s  happening  in  the  market.”
*hQp://blogs.sap.com/innovaKon/industries/real-­‐Kme-­‐dynamic-­‐pricing-­‐in-­‐online-­‐retail-­‐01644759
Tuesday, January 13, 15
OUR  FEATURE  SET
Prisync  has  a  well  craQed  feature  
set  which  aims  to  deliver  the  most  
easy  to  use  price  analyFcs  
applicaFon  with  the  most  
comprehensive  and  acFonable  
reporFng.  
Tuesday, January 13, 15
SEAMLESS
Hassle-­‐free,  rapid  setup  and  
implementaFon.
No  technical  integra.ons,  fric.ons  involved.  You  just  deliver  
the  list  of  the  products  and  websites  to  be  tracked,  and  your  
account  gets  up  and  running  in  3-­‐5  days  on  average.
Tuesday, January 13, 15
DYNAMIC
The  most  frequently  updated  
pricing  data  in  the  market.
In  order  to  yield  dynamic  pricing  for  our  clients,  we  update  
our  massive  data  once  in  every  3  hours  during  the  day  with  
our  scalable  technology.
Tuesday, January 13, 15
EASY-­‐TO-­‐USE
A  beauFful  responsive  web  
applicaFon  that  tells  a  lot.  
Prisync  analyzes  and  displays  the  market  data  at  various  
detail  levels  from  a  specific  product  to  a  category  group  or  
brands.  Historical  pricing  trends  are  also  available  in  the  
applica.on  and  offer  crucial  insight  for  analy.cal  execu.on.
Tuesday, January 13, 15
ACTIONABLE
Smart  and  customizable  
noFficaFons  and  reporFng.  
Prisync’s  no.fica.ons  are  designed  to  be  the  heart  beat  of  
your  online  product  prices.  Prisync  delivers  daily  or  instant  
price  and  stock  change  no.fica.ons  or  a  detailed  report  on  
your  favorite  product  groups.  Excel  files  with  different  detail  
levels  can  be  configured  as  automa.c  no.fica.ons  from  your  
account.
Tuesday, January 13, 15
INTEGRATIVE
A  comprehensive  and  funcFonal  
API  that  contains  all  your  data.  
Prisync  API  contains  all  the  data  available  on  its  web  
applica.on,  no.fica.ons  and  reports  so  that  companies  can  
easily  plug  and  play  with  it  to  develop  custom  applica.ons  
that  integrate  Prisync  data  to  their  internal  systems  and  can  
yield  automated  pricing  or  customized  no.fica.ons  etc.
Tuesday, January 13, 15
LET’S  KEEP  IN  TOUCH!
Email:  burc@prisync.com
Phone:  (+90)  537  300  88  30
TwiPer:  @PrisyncCom
Address  1:  Boğaziçi  Üni.  Kare  Blok  4/11  Sarıyer  
Istanbul  Turkey
Address  2:  Jacob  van  Lennepstraat  285  
Amsterdam  The  Netherlands
Tuesday, January 13, 15

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Prisync - Intro

  • 1. PRICES  JUST  GOT  SMARTER! BURC  TANIR CEO  &  Co-­‐Founder burc@prisync.com Tuesday, January 13, 15
  • 2. Prisync  is  a  fully  automated  web   based  online  price  tracking  and   analyFcs  tool  for  online  retailers   and  suppliers. For  online  retailers  -­‐  Compe.tor  price  tracking Clients  include  Mediamarkt(DE),  Elefant(RO)  and  Ebebek(TR). For  suppliers  -­‐  Online  channel  price  management   Clients  include  Toshiba(JP),  Chicco(IT)  and  Flos(IT). Tuesday, January 13, 15
  • 3. ONLINE  RETAILERS CompeFtor  price  tracking Increase  your  sales  and  profit  margins  through  dynamic   compe..ve  pricing! Some  of  our  online  retailer  clients: Tuesday, January 13, 15
  • 4. SUPPLIERS Online  channel  price  management Monitor  your  products’  prices  closely  and  dynamically  at  your   highly  distributed  online  channels  to  avoid  irrelevant  and   inconsistent  prices. Some  of  our  supplier  clients: Tuesday, January 13, 15
  • 5. SMARTER  PRICING McKinsey*:   “The  price  is  the  main  profit  driver  for  online  shops  and  is   responsible  for  crea.ng  the  image  for  online  shops.” “We  esKmate  that  a  retailer  using  big  data  in  pricing  to  the  full   has  the  potenKal  to  increase  its  operaKng  margin  by  more   than  60  percent.” *hQp://www.mckinsey.com/insights/markeKng_sales/using_big_data_to_make_beQer_pricing_decisions Tuesday, January 13, 15
  • 6. SMARTER  PRICING DeloiPe*: “Our  experience  indicates  pricing  solu.ons  can  expect  an   immediate  margin  performance  improvement  of  2%–4%  and  a   sales  growth  of  1%–2%.”   “Price  analyKcs  allows  retailers  to  integrate  effecKve  pricing   into  the  daily  operaKon  of  a  retailer’s  business  —  not  treat  it   as  a  one-­‐Kme  event.” *hQp://www.deloiQe.com/assets/Dcom-­‐UnitedStates/Local%20Assets/Documents/IMOs/DeloiQe%20AnalyKcs/ us_ba_AnalyKcsinRetail_03092012.pdf Tuesday, January 13, 15
  • 7. SMARTER  PRICING MIT  Sloan  Management*:   “Dynamic  pricing,  offers  a  feasible  and  aOrac.ve  path  to   increase  revenues  and  profits.” “ImplemenKng  dynamic  pricing  can  improve  revenues  and   profits  by  up  to  8%  and  25%,  respecKvely.” *hQp://sloanreview.mit.edu/arKcle/how-­‐to-­‐reap-­‐higher-­‐profits-­‐with-­‐dynamic-­‐pricing/ Tuesday, January 13, 15
  • 8. SMARTER  PRICING SAP  Retail*: “Dynamic  pricing  is  necessary  in  online  retail  because  shoppers   are  highly  price  sensi.ve  and  the  market  is  hyper-­‐compe..ve.” “Dynamic  Pricing  gives  retailers  the  opportunity  to  be   compeKKve  and,  more  importantly,  remain  profitable  no   maQer  what’s  happening  in  the  market.” *hQp://blogs.sap.com/innovaKon/industries/real-­‐Kme-­‐dynamic-­‐pricing-­‐in-­‐online-­‐retail-­‐01644759 Tuesday, January 13, 15
  • 9. OUR  FEATURE  SET Prisync  has  a  well  craQed  feature   set  which  aims  to  deliver  the  most   easy  to  use  price  analyFcs   applicaFon  with  the  most   comprehensive  and  acFonable   reporFng.   Tuesday, January 13, 15
  • 10. SEAMLESS Hassle-­‐free,  rapid  setup  and   implementaFon. No  technical  integra.ons,  fric.ons  involved.  You  just  deliver   the  list  of  the  products  and  websites  to  be  tracked,  and  your   account  gets  up  and  running  in  3-­‐5  days  on  average. Tuesday, January 13, 15
  • 11. DYNAMIC The  most  frequently  updated   pricing  data  in  the  market. In  order  to  yield  dynamic  pricing  for  our  clients,  we  update   our  massive  data  once  in  every  3  hours  during  the  day  with   our  scalable  technology. Tuesday, January 13, 15
  • 12. EASY-­‐TO-­‐USE A  beauFful  responsive  web   applicaFon  that  tells  a  lot.   Prisync  analyzes  and  displays  the  market  data  at  various   detail  levels  from  a  specific  product  to  a  category  group  or   brands.  Historical  pricing  trends  are  also  available  in  the   applica.on  and  offer  crucial  insight  for  analy.cal  execu.on. Tuesday, January 13, 15
  • 13. ACTIONABLE Smart  and  customizable   noFficaFons  and  reporFng.   Prisync’s  no.fica.ons  are  designed  to  be  the  heart  beat  of   your  online  product  prices.  Prisync  delivers  daily  or  instant   price  and  stock  change  no.fica.ons  or  a  detailed  report  on   your  favorite  product  groups.  Excel  files  with  different  detail   levels  can  be  configured  as  automa.c  no.fica.ons  from  your   account. Tuesday, January 13, 15
  • 14. INTEGRATIVE A  comprehensive  and  funcFonal   API  that  contains  all  your  data.   Prisync  API  contains  all  the  data  available  on  its  web   applica.on,  no.fica.ons  and  reports  so  that  companies  can   easily  plug  and  play  with  it  to  develop  custom  applica.ons   that  integrate  Prisync  data  to  their  internal  systems  and  can   yield  automated  pricing  or  customized  no.fica.ons  etc. Tuesday, January 13, 15
  • 15. LET’S  KEEP  IN  TOUCH! Email:  burc@prisync.com Phone:  (+90)  537  300  88  30 TwiPer:  @PrisyncCom Address  1:  Boğaziçi  Üni.  Kare  Blok  4/11  Sarıyer   Istanbul  Turkey Address  2:  Jacob  van  Lennepstraat  285   Amsterdam  The  Netherlands Tuesday, January 13, 15