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Presented by  Bill Daring, CEO  KMP Interactive Marketing & Technology [email_address]   +44 161 429 1492 Processes for the development of a content managed website
 
 
 
 
 
What is a website today?
… .the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.  “ ” Jeffrey Zeldman
 
Separation of content from presentation
Web content should be constant Presentation / Design Presentation / Design Delivery Platform Delivery Platform Presentation / Design Delivery Platform Content
Beyond the website
Brand is not just visual Tone Persona Phraseology Brand guidelines for content authors
Web content should be portable Web Content Portable Data
Processes to build today’s content managed website
 
 
Client Engagement
Client pitch
 
Concept 1 - A fun place for families with kids Concept 3  - Destination Chester Zoo Concept 2  - The largest Zoo in the UK
 
 
Sitecore CMS advantages .Net platform natively integrates with most business systems Separation of content from presentation allows easy addition of new output formats Well proven. 15,000 sites worldwide User permission management allows additional authors to be added and managed Workflow system allows overall control of content by site manager Item versioning to track changes and roll-back if required Future proofing additional language support additional output formats Site-wide updates Third-party tools and services integration
Concept 1 - A fun place for families with kids
Discovery, design and scoping
Discovery Chester Zoo is a charity Stakeholder inclusion and agreement (Commercial, Marketing, Zoological, Technical , and Conservation) Assess all stakeholder needs and requirements Documented these in a brief (different from the pitch brief!)
Design
Site map
Wireframes
 
DESIGN CHANGE
Assets development
Social Network Marketing application
Technical Scope
Project Initiation Document Agreed designs, templates and layouts Content rules Functionality and applications specification Technical scope Project plan Build and on going support costs Contractual terms and conditions
Site build
 
 
 
 
 
 
Testing
 
Content Entry
Content Entry Handover to client  CMS Training Onus on the client to provide appropriate content  Workload is often under estimated Getting used to the software needs support Re-evaluating the needs of the website Content entry rules
 
LAYOUT CHANGE  Fold
Site clean up
 
 
 
 
 
 
Summary, site clean up Brand integrity Usability /User Journey review Layouts and navigation Content archiving Copy - context, tone of voice, personality Call to action/propositions
SEO
Web analytics
Summary
 
A Design Evolves Responding to the feedback from users and colleagues User journey refinement Try to use dynamic content on homepage Use web analytics to decide on content prominence Test and learn Formal usability studies
 
Estimated vs Actual costs
Conclusions A Content Managed website separates the content from the design and architecture; Easy to update content entry Fast application of new designs Wider content distribution  Integrate your content with social networks for improved SEO and reach Your site will be constantly changing. Buy a CMS that can change with your needs
Thank you for listening [email_address]

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Processes For The Development Of A Content Managed

  • 1. Presented by Bill Daring, CEO KMP Interactive Marketing & Technology [email_address] +44 161 429 1492 Processes for the development of a content managed website
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. What is a website today?
  • 8. … .the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity. “ ” Jeffrey Zeldman
  • 9.  
  • 10. Separation of content from presentation
  • 11. Web content should be constant Presentation / Design Presentation / Design Delivery Platform Delivery Platform Presentation / Design Delivery Platform Content
  • 13. Brand is not just visual Tone Persona Phraseology Brand guidelines for content authors
  • 14. Web content should be portable Web Content Portable Data
  • 15. Processes to build today’s content managed website
  • 16.  
  • 17.  
  • 20.  
  • 21. Concept 1 - A fun place for families with kids Concept 3 - Destination Chester Zoo Concept 2 - The largest Zoo in the UK
  • 22.  
  • 23.  
  • 24. Sitecore CMS advantages .Net platform natively integrates with most business systems Separation of content from presentation allows easy addition of new output formats Well proven. 15,000 sites worldwide User permission management allows additional authors to be added and managed Workflow system allows overall control of content by site manager Item versioning to track changes and roll-back if required Future proofing additional language support additional output formats Site-wide updates Third-party tools and services integration
  • 25. Concept 1 - A fun place for families with kids
  • 27. Discovery Chester Zoo is a charity Stakeholder inclusion and agreement (Commercial, Marketing, Zoological, Technical , and Conservation) Assess all stakeholder needs and requirements Documented these in a brief (different from the pitch brief!)
  • 31.  
  • 36. Project Initiation Document Agreed designs, templates and layouts Content rules Functionality and applications specification Technical scope Project plan Build and on going support costs Contractual terms and conditions
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 45.  
  • 47. Content Entry Handover to client CMS Training Onus on the client to provide appropriate content Workload is often under estimated Getting used to the software needs support Re-evaluating the needs of the website Content entry rules
  • 48.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. Summary, site clean up Brand integrity Usability /User Journey review Layouts and navigation Content archiving Copy - context, tone of voice, personality Call to action/propositions
  • 58. SEO
  • 61.  
  • 62. A Design Evolves Responding to the feedback from users and colleagues User journey refinement Try to use dynamic content on homepage Use web analytics to decide on content prominence Test and learn Formal usability studies
  • 63.  
  • 65. Conclusions A Content Managed website separates the content from the design and architecture; Easy to update content entry Fast application of new designs Wider content distribution Integrate your content with social networks for improved SEO and reach Your site will be constantly changing. Buy a CMS that can change with your needs
  • 66. Thank you for listening [email_address]