Product Segmentation Markets And Evaluation PowerPoint Presentation Slides
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The document outlines a comprehensive approach to product segmentation across consumer, business, and international markets, detailing various parameters such as geographic, demographic, psychographic, and behavioral factors. It includes evaluation metrics for segment size, growth potential, and structural attractiveness, as well as insights into customer needs and purchasing behavior. The document emphasizes the importance of adapting segmentation strategies to meet specific market requirements and includes editable content to cater to diverse audiences.
Product Segmentation Markets And Evaluation PowerPoint Presentation Slides
- 1. Product Segmentation Markets And Evaluation Your Company Name
- 2. Product Segmentation - Consumer Markets Product Segmentation - Business Markets Product Segmentation - International Markets Product Segmentation Evaluation Understand the customer needs Customer Segmentation Layout Performance Evaluation Segmentation Map 2 Content
- 3. Product Segmentation Geographic Region Country Population Climate Demographic Age Gender Nationality Ethnicity Occupation Income Psychographic Lifestyle Personality Values Interest Behavioural Brand Loyalty Benefits Sought User Status Usage Rates Occasion Readiness to Buy Consumer Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Product Segmentation Business Markets Industry Company Size Location Demographic Technology User/Non User Status Customer Capabilities Operating Variables Purchasing Function Power Structure Nature of Existing Relationships Purchasing Approaches Urgency Specific Application Size of Order Situational Factors Buyer-Seller Similarities Attitude towards risk Loyalty Personal Characteristics Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 4
- 5. Product Segmentation – International Markets Geographic Region Country Population Climate Language Political-legal Occupation Income Nationality Economic Country Interest Cultural Lifestyle Beliefs Social Groups Ethnicity Values Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 5
- 6. Segmentation Evaluation – Segment size & Growth Potential 0 5 10 15 20 25 30 35 Confectionary Milk Products Beverages Nutrition & Health Care Q1 2018 Q2 2018 Q3 2018 Q4 2018 2018 60% 55% 45% 35% Product Lines Net Profit (in USD Millions) Nutrition & Healthcare – 44M Confectionary – 45M Milk Products – 65M Beverages – 35M This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 6
- 7. Segmentation Evaluation – Segment Structural Attractiveness 7 Intensity of Rivalry SBO: Look for more than just a cheap quote D: Be a champion & play nice Barriers to Entry SBO: Seek to develop long-term relationships with designers you hire D: Seek to objectively prove the quality of your work Bargaining Power of Suppliers SBO: Don’t judge a designer by the presence of Apple stuff & use of trendy terms D: Try new technologies & learn continuously Substitutes SBO: Reward diversity & be specific about the results you want to achieve with design D: Be confident about your prices & prove your worth Bargaining Power of Buyers SBO: Lead inquiries with a budget range D: Diversify your income stream
- 8. Segmentation Evaluation – Company’s Core Competency 8 Relationships This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analytical This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
- 9. Understand the Customer Needs 9 When they buy: Understand the purchasing cycle of your customer What they do: Understand their occupation and interest? How they buy: Website, App, in-person? What they expect of you: If your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business Understand your customer: Are they a small private company or a big MNC?
- 10. Customer Segmentation Layout Target Market – 15M Unaware – 1.75M Aware – 3.25M Not tired – 1.35M Tired – 1.9M Negative Opinion – 0.35M Neutral – 0.65M Rejecter – 0.15M Repeated – 1M Loyal to other Brand – 0.10M Switcher – 0.15M Loyal to Brand – 0.75M Light User – 0.05M Regular User – 0.15M Heavy User – 0.55M Not yet Repeated – 0.75M Favourable Opinion – 0.35M 100% M - Market Size in Millions % - Market Size in Percentage 10
- 11. 20% 20% 25% 25% 10% 0 1 2 3 4 5 6 7 8 -2 0 2 4 6 8 10 12 AdvertisingAwareness Loyalty Segment 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can mention the various segments for the product in the map below to show/ analyse the customers loyalty & awareness about the product. Please note the parameter for evaluation can be changed as per the requirements. Segmentation Map 11
- 12. Segmentation Performance Evaluation XYZ Market USD 12.90 Million Segment 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Segment 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Segment 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Segment 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2018 Performance Rating 12
- 13. Product Differentiation For Icon Slide 13
- 14. Coffee Break This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 16. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Column Chart 16
- 17. Line Chart 0 10 20 30 40 50 60 70 80 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Salesinpercentage(%) Financial years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 17
- 19. Our Mission Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. & 19
- 20. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Web Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tom Torres CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jasmin Smith Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Robin Carter Manager Our Team 20
- 21. 21 Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
- 22. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
- 23. Comparison vs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female 45% 23
- 24. Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $400 Advanced This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $200 Beginner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $600 Professional 24
- 25. 25 Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start End 26
- 27. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
- 28. Post It This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 30. 30 Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com Thank You