New Product Development Tools And Techniques PowerPoint Presentation Slides
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The document outlines various product development tools and strategic matrices, including the BCG and Ansoff matrices, to help companies assess market position and growth opportunities. It also includes methodologies like the empathy map and Kano model to identify customer needs and attributes that drive satisfaction. Furthermore, the document emphasizes the importance of data analysis and strategic options for new product development and marketing.
New Product Development Tools And Techniques PowerPoint Presentation Slides
- 1. New Product Development Tools & Techniques Your Company Name
- 2. BCG Matrix HighLow Market Share High MarketGrowth Low market share and high growth. Value to business uncertain Question Mark Low in market share and growth. Consider renovating or divesting product Dog High in market share and growth. Likely best- performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment 2
- 3. Ansoff Matrix Selling existing products to new customers Market Development Selling more of your existing products to existing customers Penetration Selling new product to new markets Diversification Selling new products to existing customers Product Development New NewExisting Products Markets 3 Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty
- 4. Empathy Map What does he/she See? • Environment • Friends • What the market offers What does he/she Think and Feel? • What really counts • Major preoccupations • Worries and aspirations What does he/she Say and Do? • Attitude in public • Appearance • Behavior toward others What does he/she Hear? • What friends say • What boss says • What influencers say Pain • Feels • Frustrations Gain • Wants/needs • Measure of success 4 First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions:
- 5. Kano Map Need Executed Poorly Need Executed Well Very Satisfied Very Dissatisfied Excitement Attributes Performance Attributes Time Threshold Attributes 5 The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
- 6. Coffee Break We Back In 10 Minutes • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 8. Line Chart 8 0 10 20 30 40 50 60 70 80 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 SalesInPercentage(%) Financial Years • Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 9. Radar Chart 0 5 10 15 20 25 30 35 03-05-2018 05-05-2018 08-05-2018 12-04-2018 15-05-2018 17-05-2018 • Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 9
- 11. 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision Our Mission
- 12. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative About Us 12
- 13. Meet Our Team 13 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Idea Vision Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 14
- 15. Financial 50% 01 62% 02 71% 03 86% 04 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Magnifying Glass • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product A This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product C 17
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