New Product Transformation Plans Tools And Techniques Powerpoint Presentation Slides
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The document outlines tools and techniques for new product transformation, including various strategic matrices such as the BCG matrix and Ansoff matrix, which help businesses analyze product performance and market opportunities. It also introduces customer analysis frameworks like the Empathy Map and Kano Map to understand customer needs and satisfaction drivers. Additionally, it includes graphical data representation and branding strategies to enhance product positioning and marketing efforts.
New Product Transformation Plans Tools And Techniques Powerpoint Presentation Slides
- 1. New Product Transformation Plans Tools & Techniques Yo u r C o m p a n y N a m e 1
- 2. BCG Matrix HighLow Market Share HighMarketGrowth Low market share and high growth. Value to business uncertain Question Mark Low in market share and growth. Consider renovating or divesting product Dog High in market share and growth. Likely best-performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow 2 There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment
- 3. Ansoff Matrix 3 Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty New NewExisting Products Markets Selling existing products to new customers Market Development Selling more of your existing products to existing customers Penetration Selling new product to new markets Diversification Selling new products to existing customers Product Development
- 4. Empathy Map 4 Pain • Feels • Frustrations Gain • Wants/needs • Measure of success What does he/she Think and Feel? • What really counts • Major preoccupations • Worries and aspirations What does he/she Say and Do? • Attitude in public • Appearance • Behavior toward others What does he/she See? • Environment • Friends • What the market offers What does he/she Hear? • What friends say • What boss says • What influencers say First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions:
- 5. Kano Map 5 Need Executed Poorly Need Executed Well Very Satisfied Very Dissatisfied The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
- 6. New Product Transformation Plans Tools and Techniques Icons Slide 6
- 8. 8 It’s time for a… Time :11:00 to 11:15 Let’s have a Coffee Break
- 9. Clustered Column 9 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr SalesinPercentage(%) Financial Year 2017 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr Salesinpercentage(%) Financial Year 2017 Product 1 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 10. Area Chart 10 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesinPercentage(%) Financial Year 2016 Product 1 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 11. About us 11 Target Audiences Preferred by Many Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Quotes 12 It’s not just about being BETTER. It’s about being DIFFERENT. You need to give people a reason to choose your business. -Tom Abbott
- 13. Puzzle 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Comparison 14 VS VS Brand 01 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand 02 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand 03 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Our Awesome Team 15 Marketing Engineer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith Anita Carol
- 16. Venn 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Our Vision And Mission 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision Mission
- 18. Thank you 18 Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com