Luke created a video telling a story of how two friends gained power but then became negligent, blinding them to other threats until they were blindsided. He spent time researching audience interests and similar products. For planning, Luke referenced existing products and decided to record an unscripted story using narration. He managed his time well, recording over Easter break and editing in advance. While the creative concept and action appealed to the audience, feedback suggested expanding more on the story and its development as well as improving audio balancing and footage quality.